The Sales Success Handbook : 20 Lessons to Open and Close Sales Now (The McGraw-Hill Professional Education Series) [Paperback]

Linda Richardson (Author)

Book Description

Series: The McGraw-Hill Professional Education Series | Publication Date: February 14, 2003

THE MCGRAW-HILL PROFESSIONAL EDUCATION SERIES

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers.

A six-step program for hearing and understanding customers' needs, and then selling solutions instead of products.

Editorial Reviews

From the Back Cover

Stop Telling, Start Selling

The classic "features and benefits" sales approach is dead. To sell today, you must add value, provide perspective, and show customers how your product will quickly and consistently solve their specific needs.

First, of course, you must listen to your customers--to discover exactly what their specific needs are.

Stop Telling, Start Selling outlines a battle-tested, six-step program for hearing and understanding exactly what your customers have to say and selling solutions instead of just selling products. Legendary sales trainer and author Linda Richardson presents 22 powerful lessons you can use to:

• Learn from your customers
• Develop a questioning strategy
• Drill down to needs
• Listen to question meaning
• Use objections to win business
• Position solutions
• Avoid closing tactics
• Leverage your resources
• Build your dialogues

Selling has never been more difficult than it is today. Internet-savvy customers already know what your product is; they want to know what it can do for them. Stop Telling, Start Selling will show you how to sell to today's customers, not by what you tell them but by how well you listen to what they have to say--and persuasively position the value you bring to meet their business and personal needs.

About the Author

Linda Richardson is a globally renowned training consultant and author. A faculty member at the Wharton School, she has been featured in Forbes, Nation's Business, and other national publications and is the author of several influential books, including Selling by Phone, Sales Coaching, and others.

Product Details

• Paperback: 64 pages
• Publisher: McGraw-Hill; 1 edition (February 14, 2003)
• Language: English
• ISBN-10: 0071416366
• ISBN-13: 978-0071416368
• Product Dimensions: 8.8 x 5.8 x 0.4 inches
• Shipping Weight: 4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,147,725 in Books (See Top 100 in Books)
  • #39 in Books > 4-for-3 Books > Business & Investing > Marketing & Sales > Sales & Selling > General

More About the Author

Discover books, learn about writers, read author blogs, and more.