Salesforce.com For Dummies (For Dummies (Lifestyles Paperback)) [Paperback]

Tom Wong (Author), Liz Kao (Author)

Book Description

Publication Date: December 11, 2006 | ISBN-10: 047004893X | ISBN-13: 978-0470048931 | Edition: 2

So you have something to sell or you work for a business using salesforce.com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss.

With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you’re a salesperson, channel manager, marketing mogul, customer rep, or executive, you’ll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com’s latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to:

• Build a product catalog
• Manage price books
• Calculating and customizing forecasts
• Drive demand up with campaigns
• Stimulate sales effectiveness with documents
• Deliver excellent service
• Analyze data with reports
• Verify your company profile
• Add users to salesforce
• Customize your page and search layout
• Extend your usage of Salesforce beyond CRM

This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you’ll get up to speed fast and manage your business information more effectively with Salesforce.com today!

Editorial Reviews

From the Back Cover

Customize Salesforce for all your business needs

See how Salesforce helps manage accounts, market products, and improve service

Got something to sell? Work for somebody who does? You need salesforce.com, and this book tells you how to use it. Whether you're a salesperson, channel manager, marketing mogul, customer service rep, or executive, you'll find secrets here for making your job easier, your day more productive, and your business more successful with Salesforce.

Discover how to

• Set up and personalize your system
• Manage relationships with partner companies
• Execute marketing campaigns
• Analyze data with reports
• Improve customer service
• Calculate sales forecasts

About the Author

Tom Wong is Senior Director, Customer Marketing Programs at salesforce.com and a leading authority on CRM applications.

Liz Kao is a Certified salesforce.com Consultant.

Product Details

• Paperback: 432 pages
• Publisher: For Dummies; 2 edition (December 11, 2006)
• Language: English
• ISBN-10: 047004893X
• ISBN-13: 978-0470048931
• Product Dimensions: 9.1 x 7.2 x 0.9 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #893,025 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

20 of 21 people found the following review helpful:

5.0 out of 5 stars Great help for the new user., September 22, 2005

By 

John Brooke (Tucker, GA USA) - See all my reviews

This review is from: Salesforce.com For Dummies (Paperback)

I purchased several copies of the book for my sales team whose technical proficiency was across the board. While all of the material is covered in the online help available from Salesforce.com, several team members felt much more comfortable with a book that they could hold. It is a great help in getting all of the team members to use the same nomenclature which is the first step in any sales "methodology" becoming effective.

Those wishing a deeper dive, should look at the author's other books targeted towards a more advanced and technical audience.

14 of 17 people found the following review helpful:

2.0 out of 5 stars Wouldn't recommend the Kindle Edition, February 8, 2008

By 

Leland Sainty (San Francisco, USA) - See all my reviews

This review is from: Salesforce.com For Dummies (For Dummies (Lifestyles Paperback)) (Kindle Edition)

If you're considering this title in the Kindle edition - think twice. There are numerous screenshots which are simply too small to read. Text can be enlarged on the Kindle, but images cannot. Stick with the paper edition.

5 of 5 people found the following review helpful:

5.0 out of 5 stars It's Like Having a Tiny Consultant in Your Hand, October 22, 2008

By 

N. Berkowitz (San Francisco, CA) - See all my reviews
(REAL NAME)   

This review is from: Salesforce.com For Dummies (Paperback)

I'm relatively new to Salesforce.com and I've found this book to be a huge help. At my organization, we did not hire any consultants to assist us in customizing Salesforce.com for our needs. This book has been by my side as a handy resource to the questions that I've had as I get comfortable with Salesforce.com Regardless of your technical proficiency, this book is a good resource to those look to become more comfortable with Salesforce.com.