Salesforce.com For Dummies [Paperback]

Thomas Wong (Author)

Book Description

Series: For Dummies (Computer/Tech) | Publication Date: January 28, 2005

* Shows sales people, marketers, and customer service representatives how to harness the power of Salesforce.com to enhance productivity, improve customer relations, and boost sales
* Salesforce.com, which has more than 147,000 subscribers at 9,800 companies worldwide, won InfoWorld's Best Hosted Application award in 2004
* Covers navigating Salesforce.com, managing leads, understanding customers and competitors, keeping track of contacts, creating a sales forecast, managing users, creating service and support e-mails, working with campaigns, using the report wizard, and more

Editorial Reviews

From the Back Cover

Get up to speed on managing sales, marketing, and customer information

Prospect with salesforce.com, manage sales teams, and improve sales productivity

Let CRM expert Tom Wong show you how to get around salesforce.com so you spend more time with your customers and less time trying to figure out the application. From navigating salesforce.com to performing common operations that relate to your accounts and contacts, this guide will get you going on salesforce.com in no time!

Discover how to

• Set up and customize salesforce.com
• Manage your opportunities
• Update your forecasts
• Track competitors and partners
• Drive demand with campaigns
• Use dashboards and analytics

About the Author

Tom Wong is a certified salesforce.com consultant and has been involved in more than thirty salesforce.com implementations. He is the founder of Clientology.net, a CRM community Web site.

Product Details

• Paperback: 408 pages
• Publisher: For Dummies; 1 edition (January 28, 2005)
• Language: English
• ISBN-10: 0764579215
• ISBN-13: 978-0764579219
• Product Dimensions: 9.1 x 7.3 x 1.1 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #715,441 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

19 of 20 people found the following review helpful:

5.0 out of 5 stars Great help for the new user., September 22, 2005

By 

John Brooke (Tucker, GA USA) - See all my reviews

This review is from: Salesforce.com For Dummies (Paperback)

I purchased several copies of the book for my sales team whose technical proficiency was across the board. While all of the material is covered in the online help available from Salesforce.com, several team members felt much more comfortable with a book that they could hold. It is a great help in getting all of the team members to use the same nomenclature which is the first step in any sales "methodology" becoming effective.

Those wishing a deeper dive, should look at the author's other books targeted towards a more advanced and technical audience.

14 of 17 people found the following review helpful:

2.0 out of 5 stars Wouldn't recommend the Kindle Edition, February 8, 2008

By 

Leland Sainty (San Francisco, USA) - See all my reviews

This review is from: Salesforce.com For Dummies (For Dummies (Lifestyles Paperback)) (Kindle Edition)

If you're considering this title in the Kindle edition - think twice. There are numerous screenshots which are simply too small to read. Text can be enlarged on the Kindle, but images cannot. Stick with the paper edition.

5 of 5 people found the following review helpful:

5.0 out of 5 stars It's Like Having a Tiny Consultant in Your Hand, October 22, 2008

By 

N. Berkowitz (San Francisco, CA) - See all my reviews
(REAL NAME)   

This review is from: Salesforce.com For Dummies (Paperback)

I'm relatively new to Salesforce.com and I've found this book to be a huge help. At my organization, we did not hire any consultants to assist us in customizing Salesforce.com for our needs. This book has been by my side as a handy resource to the questions that I've had as I get comfortable with Salesforce.com Regardless of your technical proficiency, this book is a good resource to those look to become more comfortable with Salesforce.com.