Salesforce.com For Dummies (Paperback)

by Thomas Wong (Author) "You might not realize it yet, but every time you log in to salesforce.com you're accessing an extremely powerful lever of change for you, your..." (more)
Key Phrases: use the two list boxes, account detail page, list page reappears, Driving Sales, Optimizing Marketing, Activity History (more...)

Editorial Reviews

Product Description
* Shows sales people, marketers, and customer service representatives how to harness the power of Salesforce.com to enhance productivity, improve customer relations, and boost sales
* Salesforce.com, which has more than 147,000 subscribers at 9,800 companies worldwide, won InfoWorld's Best Hosted Application award in 2004
* Covers navigating Salesforce.com, managing leads, understanding customers and competitors, keeping track of contacts, creating a sales forecast, managing users, creating service and support e-mails, working with campaigns, using the report wizard, and more

From the Back Cover
Get up to speed on managing sales, marketing, and customer information

Prospect with salesforce.com, manage sales teams, and improve sales productivity

Let CRM expert Tom Wong show you how to get around salesforce.com so you spend more time with your customers and less time trying to figure out the application. From navigating salesforce.com to performing common operations that relate to your accounts and contacts, this guide will get you going on salesforce.com in no time!

Discover how to

• Set up and customize salesforce.com
• Manage your opportunities
• Update your forecasts
• Track competitors and partners
• Drive demand with campaigns
• Use dashboards and analytics

See all Editorial Reviews

Product Details

• Paperback: 408 pages
• Publisher: For Dummies (January 28, 2005)
• Language: English
• ISBN-10: 0764579215
• ISBN-13: 978-0764579219
• Product Dimensions: 9.1 x 7.3 x 1.1 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.0 out of 5 stars See all reviews (11 customer reviews)
• Amazon.com Sales Rank: #384,150 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

5.0 out of 5 stars Great help for the new user., September 22, 2005

By	John Brooke (Tucker, GA USA) - See all my reviews

I purchased several copies of the book for my sales team whose technical proficiency was across the board. While all of the material is covered in the online help available from Salesforce.com, several team members felt much more comfortable with a book that they could hold. It is a great help in getting all of the team members to use the same nomenclature which is the first step in any sales "methodology" becoming effective.

Those wishing a deeper dive, should look at the author's other books targeted towards a more advanced and technical audience.

16 of 22 people found the following review helpful:

5.0 out of 5 stars Dumming it down for an admitted dummy, February 6, 2005

By	Richard (Los Angeles, CA) - See all my reviews

As a new user to the CRM program, Salesforce.com, I was overwhelmed by the amount of information presented on the website. My first thought was, "I wish somebody would writed a "Dummy" book for the program. I was pleasantly surprised to find out that it was being released and ordered my copy immediately. I received my copy shortly and began reading and applying the data presented in the book.

While I will continue to avail myself of the training presented on the Salesforce.com site, the presentation of the data in Salesforce.com for Dummies has given my use of the program a real kick-start.

The writer (Mr. Wong), has written this book for users of the program, not for computer programmers. The data is laid out in concise, easy-to-understand terms which even "sales-types" like myself can understand. Applying the suggestions in the chapter on customization has saved me hours of "hair-pulling" work.

I will continue to reference this book and will make it required reading for all those in my company using Salesforce.com. It makes a great CRM program even better, because we will now be able to use all of the features, rather than a few basic one.

1 of 1 people found the following review helpful:

5.0 out of 5 stars It's Like Having a Tiny Consultant in Your Hand, October 22, 2008

By	N. Berkowitz (San Francisco, CA) - See all my reviews (REAL NAME)

This review is from: Salesforce.com For Dummies (For Dummies (Computer/Tech)) (Paperback)

I'm relatively new to Salesforce.com and I've found this book to be a huge help. At my organization, we did not hire any consultants to assist us in customizing Salesforce.com for our needs. This book has been by my side as a handy resource to the questions that I've had as I get comfortable with Salesforce.com Regardless of your technical proficiency, this book is a good resource to those look to become more comfortable with Salesforce.com.