Spa and Salon Alchemy is a practical and definitive guide to building, opening and operating a profitable spa or salon. Cutting-edge recommendations will help professionals lower their start-up costs and fine-tune their business systems to boost revenues and increase profitability. The author clarifies emerging trends in the industry as well as consumer demands. Detailed discussions about equipment, products, services and treatments provide guidance in making decisions when designing the spa/salon experience for the client. Readers will value the author's insight into ancient and innovative approaches to healing, longevity, and youthfulness.
Sandra Alexcae Moren, B. Ed., a spa consultant with Kyron Spa & Salon Consulting, (a division of Chiron Marketing Inc.) has over 35 years experience in the Professional Beauty Industry.
Sandra's diverse background includes a B. Ed from the University of Alberta, Canada, with a major in Vocational Education and minors in Psychology and Drama. As a cosmetologist, educator, Master Judge with the Judges Panel of Canada, member of DaySpa Association, and a member of the Cosmetology Industry Association of British Columbia, former Spa Director, business owner, Professional Speaker, Educator and writer it was a natural evolution to assist individuals as a spa consultant.
You will find Sandra at the drawing board with the design team, consulting with the accountant, on site with the contractors, sourcing equipment and products, creating treatments and services, creating and designing menus/brochures writing Procedures and Policy manuals, developing the staff and designing the marketing plan.
As a Professional Speaker, and educator Sandra inspires with her passion and enthusiasm for life. As a writer, articles have appeared in trade magazines and extensive media and promotional materials, curriculum development and corporate brochures.
Living, working and traveling internationally has allowed Sandra to personally experience and research the marketplace diversity and Spa/Salon Experiences.
Inspiration and information, is what she is all about; with a passion and enthusiasm for life. Her books, Spa &. Salon Alchemy, The Ultimate Guide to Spa & Salon Ownership and her 2nd book Spa & Salon Alchemy: Step by Step Spa Procedures' are a 'must for everyone in the industry.'
Contact Sandra Alexcae Moren at www.kyron.ca
