Essential to prospective day spa operators and highly useful to veteran owners who want to boost their bottom line, this compact introductory handbook covers all the practical aspects of planning, operating, and maintaining a flourishing day spa. Here is expert guidance on how to purchase a day spa, hammer out an effective business and strategic battle plan, obtain financing, set up a dynamic day spa program, create attractive and profitable packages to enhance overall business, and market your services.
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About the Author
Erica Miller is a noted esthetician, lecturer and writer. The author of countless articles for a number of leading skin care magazines, she is currently the president of Spa Health Consultants. Ms. Miller has lived in Japan and studied shiatsu at the Kanebo Total Beauty Academy and the Imai School of Massage in the Namikoshi Method.
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Most Helpful Customer Reviews
66 of 68 people found the following review helpful:
5.0 out of 5 stars
A Priceless Resource,
By A Customer
This review is from: SalonOvations' Day Spa Operations (S Business Series) (Hardcover)
Day Spa Operations has been the most comprehensive guide to day spa start-up that I have encountered. I am in the process of starting a day spa and I can't imagine attempting this task without this valuable resource. It is a must read for anyone attempting a day spa start up, or just wanting to improve their current business. Having a copy of Day Spa Operations is like having your own personal day spa consultant. I will defintely check out other books in the SalonOvations series on the strength of this title by Erica Miller.
24 of 28 people found the following review helpful:
5.0 out of 5 stars
Amazing Book,
By Ashley Dixon (North Carolina USA) - See all my reviews
This review is from: SalonOvations' Day Spa Operations (S Business Series) (Hardcover)
This is an amazingly informative book if you are even thinking of starting a large upscale day spa or a very small day spa. Everything you need to know about everything is in this book. I would highly recommend this book!
2 of 3 people found the following review helpful:
3.0 out of 5 stars
Good basic info but didn't realise it was so outdated.,
By
This review is from: SalonOvations' Day Spa Operations (S Business Series) (Hardcover)
Book is outdated (not even written in the 21st century so some of the information may not even apply to now). Also, would have been better if it had colour pictures instead of black and white. But there is some useful information that is timeless.
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