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SalonOvations Public Relations for the Salon [Paperback]

Jayne Morehouse (Author)

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Book Description

Publication Date: December 23, 1996 | ISBN-10: 1562532715 | ISBN-13: 978-1562532710 | Edition: 1

This complete, concise, do-it-yourself guide authoritatively presents the what's, when's, and how's of successful and cost-effective salon marketing. It introduces you to the public relations challenges and unveils the basic steps needed to launch a winning public relations program. You'll discover how to take advantage of choice marketing opportunities, spread the word about your operation via networking, and use proven marketing strategies to gain new clients and keep current ones.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This complete, concise, do-it-yourself guide authoritatively presents the what's, when's, and how's of successful and cost-effective salon marketing. It introduces you to the public relations challenges and unveils the basic steps needed to launch a winning public relations program. You'll discover how to take advantage of choice marketing opportunities, spread the word about your operation via networking, and use proven marketing strategies to gain new clients and keep current ones.

Editorial Reviews

About the Author

One of the top 5 publicists in the professional beauty business

Product Details

Paperback: 178 pages
Publisher: Milady; 1 edition (December 23, 1996)
Language: English
ISBN-10: 1562532715
ISBN-13: 978-1562532710
Product Dimensions: 8.9 x 6 x 0.5 inches
Shipping Weight: 10.7 ounces (View shipping rates and policies)
Amazon Best Sellers Rank: #2,452,311 in Books (See Top 100 in Books)

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