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Samantha Freedman comes from a family of jewelers—her grandfather, father, and brother. After leaving New York City and her career as an attorney in 2011, Samantha returned to her hometown of Boston and founded Samantha Faye, formerly known as Samantha’s Charms.
Knowing the family business well, Samantha understands the power of jewelry and how it connects with different milestones and weaves through generations. Samantha is inspired by the idea of creating jewelry which is fun, whimsical, and charming, and also links friends, family, and those with similar passions and interests. Throughout her years in the corporate world, Samantha satisfied her creative side by designing unique and affordable jewelry pieces for herself and her friends. Most importantly, she aspires to create jewelry that simply makes people smile.
As Samantha continues to be influenced by the world around her, so too are the charms she creates for her jewelry collection. In the spirit of the charms, mix, match, and have fun!