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  • Samsung UN40B7000 40-Inch 1080p 120 Hz LED HDTV (2009 Model)
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Samsung UN40B7000 40-Inch 1080p 120 Hz LED HDTV (2009 Model)

by Samsung

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  • Ultra-slim 40-inch LED HDTV with full HD 1080p resolution for the sharpest picture possible
  • LED technology enables a true-to-life range of picture brightness; uses 40 percent less energy than conventional LCD TVs
  • Internet@TV online content service from Yahoo!, Flickr, YouTube via your broadband connection
  • Inputs: 4 HDMI, 1 component, 2 USB, 1 Ethernet, 1 PC, 1 optical digital audio output
  • Includes detachable swivel table stand; measures 39.2 x 27.2 x 10 inches (WxHxD) without stand and 44.4 x 30.2 x 10.8 inches (WxHxD) with stand
  • Internet@TV online content service from Yahoo, Flickr, YouTube via your broadband connection
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Technical Details

  • Brand Name: Samsung
  • Model: UN40B7000
  • Display Technology: LED-lit
  • Display Size: 40 inches
  • Image Contrast Ratio: mega
  See more technical details

Read about our customers' top-rated TVs on our reviews pages: TV Reviews, 4K TV Reviews, LED TV Reviews, Plasma TV Reviews, and Smart TV Reviews. Shop our popular TV brands: LG, Samsung, Sharp, Sony, and VIZIO.

Product Details

  • Product Dimensions: 39.2 x 27.2 x 10 inches ; 32.6 pounds
  • Shipping Weight: 75 pounds
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • Shipping Advisory: This item must be shipped separately from other items in your order. Additional shipping charges will not apply.
  • Item model number: UN40B7000
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #99,580 in Electronics (See Top 100 in Electronics)
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Product Description

From the Manufacturer

(March 3, 2009)
Redefining the standards for viewing quality, energy-efficiency and home entertainment decor, the Samsung 7000 Series LED HDTV deliver unparalleled picture quality and enhanced connectivity while also helping you reduce your carbon footprint with the reduced power consumption of the LED screen. Using Light Emitting Diodes (LEDs) as its primary light source--rather than traditional Cold Cathode Fluorescent Lamps (CCFL)--this cutting edge HDTV also offers the benefits of an ultra-high contrast ratio and a slim depth that allows for a more artful design.

Samsung's 7000 Series LED HDTV line-up boasts high dynamic contrast ratios, complements of the ground breaking LED light source. It also incorporates a number of innovative features to reduce the motion blur and image judder, which traditionally plague LCD HDTVs when displaying fast movement. The Auto Motion Plus frame interpolation technology utilizes a 120Hz refresh rate helps ensure crisp, easy viewing of sports, video games and movies.

The 7000 Series features Samsung's new InternetTV online content service. Developed with Yahoo!, InternetTV uses either a wired or wireless Ethernet connection to access content onscreen from Yahoo!, Flickr, YouTube and more with the push of a button. The widget-based interface and scrollbar run along the bottom of the screen for easy browsing of the latest programs and content. And this HDTV is accented by Samsung's TOC (Touch of Color), which offers a hint of a translucent color around the edges of the unit for a uniquely fashionable look.

Key Features

  • Screen Size: 40 inches
  • Full 1080p HD (Learn more)
  • Breakthrough LED picture quality with true-to-life brightness ranging from the purest black to pristine white. (Learn more)
  • Energy Savings: Samsung's LED TVs use up to 40 percent less power than conventional LCD TVs. (Learn more)
  • Ultra-slim Design: 1.2-inch depth
  • Blazing 4ms response time minimizes blurring of fast motion in sports programs.
  • Mega dynamic contrast ratio
  • HD-Grade Pixel Resolution: High-resolution pixel density is combined with a built-in image scaler to handle inputs from a variety of digital and analog audio/video sources.
  • Auto Motion Plus 120Hz: Advanced processing that reduces blur and enhances image detail when viewing fast motion video sequences. (Learn more)
  • Ultra Clear Panel: Advanced LCD technology lets you enjoy crisp image details, natural skin tones, excellent shadow detail, and vibrant colors.
  • Game Mode enhances dark areas, sharpens the picture, speeds up the image processing response and enhances the sounds of your games. Picture and sound quality optimized for the special needs of gaming systems at the touch of a button.
  • Side-mounted USB 2.0 port: connect USB devices directly to your HDTV to view JPEG photos or MPEG movies or easily listen to your MP3 player through your HDTV's audio system or your home theater system.
  • Touch of Color (ToC): Samsung's unique manufacturing process accents the surrounding bezel with a stylish red tone. (Learn more)
  • Wide Color Enhancer Pro optimizes a given color's hue, resulting in more natural rendering of colors.
  • Picture-in-Picture (PIP) enables convenient, simultaneous viewing of TV programs and video or PC content sources.
  • Audio: Two down-firing stereo speakers (10-watts each, for 20 watts of total power) with subwoofer
  • SRS TruSurround HD creates an immersive, feature-rich surround sound experience from two speakers, complete with rich bass, high frequency detail and clear dialog.
  • Content Library (2 GB Flash Memory): Built-in library contains photo art gallery, games, workout routines, recipes, and other interesting digital content. Additional items and updates are available from
  • DLNA-compatible for better interopability with electronics, computers and mobile devices from many different manufacturers (Learn more)
  • Anynet Plus (HDMI-CEC) allows peripheral AV devices such as a DVD player to be controlled by a Samsung TV remote control.
  • Energy Star Compliant: Reduces energy consumption by up to 25 percent compared with standard TVs.
  • V-Chip system allows blocking of rated TV and movie programs determined by a parent to contain objectionable content.
  • Trilingual on-screen displays in English, Spanish or French.
  • Variable sleep timer can be programmed to turn the TV off at different time intervals.
  • Crystal Neck Swivel Stand
  • Warranty: 1 year parts and 1 year labor warranty (90 days parts and labor for commercial use), with in home service, backed by Samsung toll-free support.
  • Medi2.0 lets you enjoy more with Internet TV, allowing you to receive content via Yahoo!, Flickr, and more via on-screen TV widgets. (Learn more)


  • HDMI (version 1.3): 4 side
  • USB: 2 side
  • Component video: 1 bottom
  • PC input: 1 bottom
  • Ethernet: 1 bottom
  • Optical digital audio output: 1 side


  • TV without stand: 39.2 x 24.8 x 1.2 inches (WxHxD); 48.9 pounds
  • TV with stand: 39.2 x 27.2 x 10 inches (WxHxD); 60.4 pounds
  • What size TV should you get?

Learn More

Full HD 1080P

Full HD, or 1080p, contains 1.5 times more scanning lines than conventional HD TVs. More scanning lines mean more pixels, more details and a better picture. The new Samsung LCD TV with resolution that is approximately 2 times greater than conventional HDTVs, creating the most perfect picture imaginable.

Samsung’s 1080p panel uses a new high-speed liquid crystal to cut response time to 4ms. The fast response time, coupled with Samsung’s Auto Motion Plus 120Hz motion blur reduction technology dramatically reduces motion blur and judder.

Breakthrough LED Picture Quality

Compared to a traditional CCFL, LEDs produce darker blacks that appear endlessly deep to the eye. Whites also remain crisp and bright with vivid colors. The result is picture quality that measures up to the natural beauty of life. For instance, Samsung's Wide Color Enhancer Pro feature lets consumers enjoy a broader color palette. The Ultra Clear Panel further allows the preservation of every detail even in brightly-lit, imperfect viewing conditions. This is done by effectively allowing more light to pass through the screen and simultaneously reducing reflections from ambient light. And with an adaptive "Natural" mode, Samsung's LED HDTVs can combine the recognized brightness advantage of LCD displays with the cinema-like viewing experience of plasma displays by automatically optimizing picture settings.

The benefits of using LEDs include not only improved picture quality, but also reduced power consumption levels to easily meet the stringent new Energy Star v3.0 guidelines. The LED modules are mercury-free, which makes for cleaner manufacturing and safer recycling when compared with backlight technologies currently available. In the LED HDTV line, energy consumption is reduced by 40 percent versus traditional LCD HDTVs of a similar size. The LED HDTVs also include a power indicator menu, and an optimized energy savings mode. In addition, these TVs require less material to manufacture and are thinner, reducing packing material and consumer waste. The smaller packaging allows for more units to be shipped and less fuel to be consumed at a time which potentially reduces Samsung's carbon footprint.

Auto Motion Plus 120Hz

This technology doubles the frame rate from 60 to 120 frames per second (120Hz LCD panel) without repeating the same image to make more frames. Instead, the TV intelligently calculates the ‘middle’ image between frame A and frame B and inserts it in between (Auto Motion Plus 120Hz processor), making a fluid transition from one frame to the next.

Touch of Color

In 2008, Samsung created its unique Touch of Color (ToC) design, which uses dual-injection molding to coat a translucent, colored surface to achieve an attractive crystalline appearance. The latest evolution of Samsung's ToC design begins with a deep piano black bezel that fades into distinct chrome that finishes as light ruby highlights on the 7000 and 7000 Series LED HDTVs. The intensity of the color subtly changes depending upon the viewing angle, and further accentuates these TV's slim bezels.

Digital Living Network Alliance (DLNA)

You already know something about digital living. There’s the TV and digital video recorder in your family room. (And another set in your bedroom.) You have a PC and digital printer in your office, along with a network attached storage device. And you’ve copied all your music onto your portable music player and haven’t had to open a CD case for years. But getting them to talk to each other can be pretty tough. Why is it still so difficult to send digital content from one device to another?

Digital Living Network Alliance (DLNA) is a collaboration of the world’s leading consumer electronics, PC and mobile companies that has created design guidelines for a new generation of products that can work together — no matter the brand.

Think for a moment about all of the photos "locked away" on your home PC that you wish you could access while entertaining your friends and family. Now, thanks to DLNA enabled devices, a DLNA-enabled PC can be accessed from the comfort of your living room or family room via a DLNA-enabled HDTV, where you can enjoy your memories with friends and family, without having to deal with the hassle and non-intuitive "PCexperience".

Or, say you recently downloaded your daughter’s birthday party video from your digital camcorder to your PC. Now you want to share it with your parents who are visiting. Without DLNA, you probably have to burn a DVD of the video or hook up the camcorder to the TV. With DLNA, you can just use your TV’s remote to call up the video on your TV. That's it.

Which Size HDTV is Right for My Room?

HDTV Size chart
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.

If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.

  • Minimum size = Viewing distance/3
  • Maximum size=Viewing distance/1.5

Product Description

The Samsung UN40B7000 Series of television build upon the success of Samsung's first and second generation LED HDTV models. Each using LEDs as their primary light source, the televisions all feature ultra-high contrast ratios as well as slim depths that allow for more artful designs, plus increased energy savings.

Customer Questions & Answers

Customer Reviews

4.5 out of 5 stars
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See all 37 customer reviews
UN407000WFXZA HD Picture is awesome. TV is very sleek. Read more ›
The picture quality is absolutely fantastic. I have a few things to note for would-be buyers. Read more ›
I believe that this Samsung 40 inch LED HDTV should not even be called a TV. It's so much more, and the amazing picture is unlike anything I've ever seen on a mere TV. Add… Read more ›
No additional problems with over a month of viewing. Awesome picture. Read more ›
We also have a larger highly rated flat screen in the living room,…The super thin profile is perfect for a bedroom or limited area as it can hang on a wall like a picture. Read more ›
The price on the Samsung was less than the Sony so it didn't make sense why I would pay more for a picture that wasn't as good, so I decided to pick up the Samsung over the… Read more ›
One last thing I also purchased the Samsung 2.1 HT-WS1R sound bar as the speakers on…It meets my requirements and the sound is much clearer and louder than the Samsun. T… Read more ›
The sound is pretty good but I do get the slight "tinny" sound as some reviewers claim. But that's something good speakers will fix. Don't make too much out of the sound as… Read more ›
Overally, the B7020 is a fantastic, versatile creation,…It is designed for multimedia, style and HD performance rather than standard TV functions or audio excellence. (… Read more ›
Great set, easy to set-up, super clear picture, good sound, but we added the Samsung home theater system with Blue-ray and WOW! We love it! Read more ›
And of course, the thin sound is going to be a problem for audiophiles; most irritating in this context is that there is NO headphone socket, although there are various… Read more ›
This set is part of a complete "home theater" setup, including a full 7.1 speaker system (two original-release Bose 301 speakers, a set of Klipsch Quintet IIIs, and a Polk… Read more ›
This TV is worth NO MORE than $700.oo - don;t buy this and stay away from SAMSUNG - Sorry SAMSUNG you make great TV's but your lack of support and process of stopping… Read more ›
This seems to have fixed it, PHEW. The Clear setting seems OK as well. The rest of them introduce artifacts. Read more ›
I can definitely tell the difference between this tv set and my old one. Another great feature is all the additional content the TV has. It has recipes with step by step… Read more ›
This is my first HDTV and I must say the picture is stunning. The TV appearance also looks great and has many great features. But I've noticed that when the picture… Read more ›
Actually went out and bought our first blu-ray player with HD cords for it and cable box. You can tweak the sound and visuals if you don't like the factory settings. Our… Read more ›
The feature set is very complete (though I think I need to upgrade my "wireless G" uplink point to a "wireless N" uplink point so that I can watch movies from online...… Read more ›
Outstanding quality of the picture. Colors and clarity are exceptional. Standing in the room with big windows, even then glare is not a problem whatsoever. Read more ›
The picture quality is absolutely breathtaking. I have little to no problem with the glare. The viewing angle is extremely wide I have yet to encounter a problem and the… Read more ›
I'd been hearing about the upcoming Samsung 9000 series, with the wireless "media box" and the full localized LED backlighting (this one uses edge-based LED lighting). I… Read more ›
The only gripe I had was that I saw very noticeable motion artifacts (sort of like halos) around people's heads and bodies in Blu-ray and DVD movies, for example when… Read more ›
The set is attractive and very very thin. Technically, it holds us very well against the best LCD's. Read more ›
I haven't experienced any issues with uneven backlighting as with some reports I've read about this model, and even the built-in speakers are adequate until I can get… Read more ›
The setup was easy once I had got my HD DVR activated and the picture was no doubt a far cry from my old 27" workhorse (which has a decent picture). I did notice some… Read more ›
At…Basic setup was quick and easy (plug it in and connect the HDMI to the cable box/DVR), though the TV has many features and it can take a while to get through all of them. Read more ›
4)Internet@TV was easy to set up but not working until I get the Linkstick wireless LAN or Blueray DVD Read more ›
Great TV, easy install. Only issue is lack of Netflix app/Widget - but has BlockBuster app? Read more ›
But overall, I am extremely pleased with Amazon for the packaging, the delivery and the ease with which it came off the packaging and the simple install. The picture… Read more ›
Of course, the picture settings of Samsung TVs are infamous for being difficult to set up, but a bit of experimentation reaps very worthwhile results (see my prefered… Read more ›
Watching blu rays are nothing less than spectacular on this and yes, you will go hogwild when you watch football. The colors are vivid and you don't have motion-blur. I'm… Read more ›
As for the picture, black levels are fantastically deep, and the 100hz settings are sufficiently varied to give enough customisation for even the fastest-moving scenes. Blu-… Read more ›
This television has an amazing picture but the…When a completely dark scene was up the television went black (the deepest black that I have ever seen on a set). However… Read more ›
This television produces very good black colors and can also be quite bright as needed. Samsung's Anynet feature is great when using it with their other components such as… Read more ›
I would recommend this TV to anyone who is looking for a midsize TV. It is a great value ... I love it! Read more ›
First thing I checked was stuck/dead pixels....TG all pixels work fine. The menu system is really slow and a bit cumbersome. The picture quality which is the heart and soul… Read more ›
I was considering this and the LG 47" model with local dimming, but many of the local dimming tv's have their own problems, and they didn't have the style and features of… Read more ›

Most Helpful Customer Reviews

85 of 86 people found the following review helpful By BA on June 11, 2009
I have been researching televisions for quite some time now and was originally going to go with a Samsung 4 months ago but when I found the 2009 line would be coming out I figured I'd wait and boy am I glad I did. When I first saw some reviews on Cnet I was a bit concerned, even though they listed the 40B7000 as their top choice they stated some cons regarding the viewing angle and some issues they noticed with the LED's being visible sometimes. This made me decide that I would view the screens in person as opposed to just purchasing on Amazon as I intended to do and really didn't think I needed to see in person. Never the less I'm glad I did because any fear I had was immediately irrelevant once I saw the set in person. Needless to say I saw none of the issues mentioned on Cnet and the set blew me away that I couldn't wait any longer and purchased right then! I have had the set for about 2 weeks and I kick myself every time I turn it on, everything looks just AMAZING!! It is the most beautiful TV I have ever seen. My mother and 2 of my friends who were in the market for TV's came over and all of them are purchasing the same set. I plan on getting the 55'' when I move into my new house! There are so many features I haven't even been able to figure out yet. You will not be disappointed with this product. Thank you Samsung!!!
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27 of 27 people found the following review helpful By Dave P. on June 26, 2009
I've been researching TV's for the past couple of months now. I own a samsung 26 inch hd tv thats 1080i that I got two years ago and wanted to get an upgrade. After reading numerous reviews I decided to go with an Led backlit TV over a plasma since I play a lot of video games and was worried about the burn in. I like the previous reviewer read the cnet review and was a little worried about the off-angle viewing and the variable backlighting with this most recent model of tvs.
I've had this tv for about a week now and absolutely love it. The TV itself looks amazing. The stand is both sturdy and stunning. The picture quality is absolutely breathtaking. I have little to no problem with the glare. The viewing angle is extremely wide I have yet to encounter a problem and the lighting is very uniform. This tv produces the most true blacks I've seen on any TV. Images really pop out on this set. I can definitely tell the difference between this tv set and my old one.
Another great feature is all the additional content the TV has. It has recipes with step by step pictures, teaches you how to stretch massage etc. I can't say enough about this tv. I highly recommend this tv especially if you own a PS3 and or blu-ray player.
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38 of 40 people found the following review helpful By Austin on August 19, 2009
After having a Sony 27" CRT and then moving up to a Samsung LCD LN S3296D in my bedroom I was ready to move up to a 40" inch TV. The Samsung S3296D picture was amazing but I wanted a bigger size and 1080p picture quality vs the 720p in the Samsung. My dad currently owns a Sony 46XBR2 and my brother a Sony 40XBR4 and every time I look at their TV's I couldn't believe how better their TV's were compared to my Samsung but yes their TV's are 1080p vs my 720p but the features and the look was better. So I decided even before I began my search that I wanted the most current Sony XBR TV. After some research I fell in love with the new Sony 40XBR9 in paper the TV is amazing 1080p, 240hz motionfow, Bravia 3 Engine video processor, 24p True Cinema and 100,000:1 dynamic ratio, much better than my current Samsung S3296D. When I walked in to my local Best buy I looked at other LCD TV's and none could match what the Sony XBR9 had until I came across the Samsung LED 46B7100. The Sony and the Samsung was right next to each other and the picture quality of the Samsung was much better the color just popped out and it almost matched all of Sony's features and inlcuded Edge LED, 4ms response time, 3,000,000:1 dynamic ratio and yes it is only 120hz vs the 240hz on the Sony but you couldn't tell at all on fast pace scenes. BB didn't carry a 40" B7100 but I found out that Samsung made a 40B7000 that were sold by Amazon same features but the only difference was the bezel color. The price on the Samsung was less than the Sony so it didn't make sense why I would pay more for a picture that wasn't as good, so I decided to pick up the Samsung over the Sony even though I had my mind already set but sometimes you have to go with what looks better to you in person vs what is written on paper.Read more ›
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81 of 93 people found the following review helpful By Steven M. Antosofsky on June 25, 2009
This is my first HDTV and I must say the picture is stunning. The TV appearance also looks great and has many great features. But I've noticed that when the picture background is light, that the corners are darker - like a smudged type look. I'd say this affects one square inch in each corner. Asside from this, the TV is great - but once I have noticed this I have found it annoying. I spoke to Samsung and they were very nice and they assured me the problem will be fixed. They put me in touch with a service technician and they are replacing the entire TV panel next Friday. I still am enjoying the TV very much - it has a beautiful picture - I hope the new TV panel eliminates the small problem.

I got the new panel installed - and the dark corner problem is gone -
The picture now is totally remarkable !!!!
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