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5.0 out of 5 stars
A Canadian Hustler,
By
This review is from: Samuel Bronfman: The Life & Times of Seagram's Mr. Sam (Hardcover)
In terms of 20th century business titans, Bronfman has been completely forgotten. Of all the people for it to happen to, Bronfman is least deserving as his family legacy has stood the test of time. His grandson is now the CEO of Warner Brothers Records and a small oil investment in Texas turned until a multi-billion dollar payout.
Regardless, Marrus' book does the man much justice. Despite pushing 550+ pages it is never boring. Seagram is seen as a crafty hustler, turning a family hotel business into a bootlegging business into the biggest whiskey company in the world. His penchant for quality, lineage and aspiration were the underpinnings for his success in an industry dominated by century old distilleries. This book is worth having, even if long out of print. |
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Samuel Bronfman: The Life and Times of Seagram's Mr. Sam by Michael Robert Marrus (Hardcover - December 15, 1991)
Used & New from: $1.25
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