Customer Reviews

The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them

5 star:		(27)
4 star:		(0)
3 star:		(0)
2 star:		(1)
1 star:		(2)

 

 

I have been in sales for 25 years, the last 15 in insurance with the same commpany. About 2 years ago (2007), I finally reached a near-burnout. Actually, looking back, I have to admit that I WAS burnt out.

I desparately wanted out of sales. I was tired of prospects wanting to 'think about it', tired of giving quotes/presentations only to have them use it to get their current carrier to lower their rates, tired of feeling subservient to some prospects and client, tired of educating prospects and NOT getting the sale, tired of chasing prospects down, tired of getting beat up on price, and tired of their lies and games. I used to spend hours making up a great educational and consultative presentation thinking they'll really be impressed, only to hear "Wow, what a wonderful presentation. You did a great job and we really appreciate all the information. You're a great salesman and have been very helpful, but we decided to stay where we're at". Or I might hear something like "Great job, but you're competition is $100 cheaper"

An associate of mine who was experiencing the same frustrations learned about the Sandler Sales system, and turned me on to it. I don't mean to sound like a commercial, but it totally saved my [business] life. Because of it, my sales are up, my burnout is gone, and I enjoy sales again.

Sandler's system is a complete reversal of traditional selling methods. I no longer 'sell', rather the prospect buys. No more do I give away all my information or make such long presentations 'for free'. There is no pressure, no 'handling objections', and no think-it-overs. I know that sounds wierd, but it is by far the most ingenious selling system I've seen. I will never, ever go back to those traditional selling methods that led me to burn out.

The book 'Sandler Rules' highlights all of the principles taught in the Sandler system. It's an easy and enjoyable read, concise, practical, and will be the best money you ever spend on any kind of sales book!

Most of these "awesome" reviews come from people that have never written another review. Are they real people? Who knows. Or in one case I noticed that the guy works for the Sandler company.

Careful.

This is a great sales book that provides insight on how we as sales people need to "get out of our own way" to be successful. I believe that any sales person, at any level, can be more successful with this book and a little bit of support.

This book is well on its way to becoming The Bible of Selling. Face-to-face, nose-to-nose, belly-to-belly tactics for sales professionals to succeed even against the toughest prospects. This is the type of real-world selling advice that the sales profession has been dying for. Great stuff - the Sandler Rules RULES!

There is no more practical book of wisdom in the sales arena than the Sandler Rules book. David Sandler not only pioneered counterintuitive sales tactics and strategies, he also obviously deeply researched the human psyche, and figured out what made his rules work so well. Sandler Rules is a guidebook for the thinking business person.

Well laid out, interesting stories and examples, easy to read - this book has completely wowed me! It cuts to the heart of the Sandler selling system with 49 rules that anybody can understand, incorporate and use immediately. I've read many 'theory' sales books and think, 'So what!?' This book speaks to the dozens of tiny issues and roadblocks I run into every day as a professional sales person.

Absolutely the most to the point reference book that has been created. The Sandler system has always been the most effective and efficient system and has worked well for me and it is nice to see the rules all in one place and explained in an easy read. Well done, David Mattson. A new leader in the way too crowded sales help industry.

I have been in sales and sales management for over 25 years. I don't have time to read through boring philosophy and this book is right to the point with "Rules" for successful selling. If you are a sales professional, I would highly recommend this book. Once you read it, you will not leave home without it - I don't.

David Sandler's rules for selling, with great explainations. A serious book for serious sales professionals. A great book to read and use in tough ecoonomic times.

Mattson has hit the mark with this book. Rather than beat around the bush with incidental stories and examples that can't be replicated by other salespeople, Mattson shares the raw essentials of sales success. If you've already completed your Sandler Training this is a great reinforcement resource. If you haven't taken a Sandler session, not only will you get the most valuable insights, you also will receive a FREE training session. Instructions for obtaining the FREE session are at the end of the book.