Sandow the Magnificent: Eugen Sandow and the Beginnings of Bodybuilding (Sport and Society) [Hardcover]

David L. Chapman (Author)

Book Description

Publication Date: February 1, 1994 | Series: Sport and Society

Before Arnold Schwarzenegger, Steve Reeves, or Charles Atlas, there was Eugen Sandow, a muscular vaudeville strongman who used his good looks, intelligence, and business savvy to forge a fitness empire. The German-born Sandow (1867-1925) established a worldwide string of gyms, published a popular magazine, sold exercise equipment, and pioneered the use of food supplements. He even marketed a patented health corset for his female followers. Among the colorful figures who played a part in Sandow's life are Bernarr Macfadden, Florenz Ziegfeld, Lillian Russell, and others in sports and the theater. Sandow the Magnificent is the story of this first showman to emphasize physique display rather than lifting prowess. Sandow's is also the story of the earliest days of the fitness movement, and Chapman explains the popularity of physical culture in terms of its wider social implications. Sandow was a proponent of exercise to alleviate physical ailments, anticipating the field of physical therapy. By making exercise fashionable, he encouraged the fitness craze that still endures. As the first superstar in his field, Sandow also pried open some surprising cracks in the Victorian wall of prudery. His nude photographs, a kind of soft-core pornography, were anxiously sought by both male and female admirers, and after many of his major public events he gave private "receptions" wearing little more than a G-string.

Editorial Reviews

From Booklist

In this entry in Illinois' Sport and Society series, Chapman engagingly portrays one Eugen Sandow, who not only "invented the business of bodybuilding," but would go on to define the "parameters of masculine beauty," for his time and ours. Sandow was, it seems, first and foremost a showman. After an early stint in a European circus, he met his mentor, Louis Attila, who helped turn the lean and wiry Sandow into a muscleman. Sandow's career as showman began with a successful publicity stunt in Amsterdam, which he was able to parlay into repeated public performances of strength. As his European success grew, Sandow, always the promoter, had "good photographs of himself" sold and distributed, with an unintended consequence: his photos become a sort of late 1800s soft porn among homosexuals. In the U.S., Sandow was able to use the emerging notion of muscular Christianity to connect physical strength with moral virtues--and thereby promote himself and the sport of bodybuilding. An important addition to our understanding of the male athlete and the cultural values and virtues he has come to reflect. Brian McCombie

Product Details

• Hardcover: 264 pages
• Publisher: University of Illinois Press; 1st Printing edition (February 1, 1994)
• Language: English
• ISBN-10: 0252020332
• ISBN-13: 978-0252020339
• Product Dimensions: 9 x 5.9 x 1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,865,330 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

17 of 18 people found the following review helpful:

5.0 out of 5 stars Sandow The Magnificent is well written and enjoyable reading, September 30, 1998

By 

[e-mail] (California) - See all my reviews

This review is from: Sandow the Magnificent: Eugen Sandow and the Beginnings of Bodybuilding (Sport and Society) (Hardcover)

Sandow The Magnificent is an excellent biography of an enigmatic showman who came to the forefront of physical culture at the turn of the century. Growing up during the fifties in a household of amateur bodybuilders I was subjected to back issues of Strength and Health magazine and often saw old photos of Sandow. Familiar with the image, but not the person, my interest was piqued when I came upon David Chapman's book. Chapman's approach in telling the story of Sandow sheds light on almost every facet of the strongman's life-the good, bad and kinky. Though some of Sandow's life is apparently somewhat shrouded in mystery, and much is left to conjecture and interpretation, the book is both illuminating and interesting. Sandow The Magnificent is well written, enjoyable reading and gets quickly into the depths of Sandow. Unlike many biographies that extensively probe the lineage and childhood of the subject, something I personally find tedious, Chapman gets right to the man behind the fascinating black & white images. Now when I see a photo of Sandow there is more understanding of what was behind the rugged facade of muscle and strength.

13 of 13 people found the following review helpful:

5.0 out of 5 stars Extremely Impressive Bio, January 29, 2005

By 

K. Brown "El Rudo Lucky Pierre!" (Walnut, Ca USA) - See all my reviews
(REAL NAME)   

This review is from: Sandow the Magnificent: Eugen Sandow and the Beginnings of Bodybuilding (Sport and Society) (Hardcover)

David L. Chapman does an amazing job at piecing together the life story of Eugen Sandow, who was part workaholic, part legit, and part hype. What makes Chapman's coverage of Sandow so impressive his near disclaimer in the preface: that despite there being plenty of print on Sandow from his heyday, how much of it is reliable is questionable. Chapman sounds almost dismissive of his end result, but by piecing together multiple sources of Sandow's history, he has done an excellent job portraying which aspects of Sandow's works were impressive, which aspects were marketing hype. Sandow is neither deified nor demonized; this is a biography written the way biographies should be written.

Eugen Sandow had both incredible talent as well as sly business savvy. With a chiseled physical in a day when massive muscles were few and far between, he is the first man to successfully market such a wild physical fitness mania, an industry that seems to be at an all time high in the 21st Century. This book serves as a tour of Sandow's evolution from theatrical strongman to a pioneer in mail order fitness courses and health clubs (Sandow's Institute of Physical Culture).

While it is easy to fill this book with Sandow's many legitimate achievements, Chapman never shies away from showing his embarrassing flops, like Sandow's continuous reinvention of his biography, his joke-of-a-fight with a circus lion, and the "Sandow's Health & Strength Cocoa" debacle. We also see the rare instances where Sandow realizes a challenge from a rival strongman or wrestler is out of his league, and his wise and sometimes clever ways he bowed out of the competition. It should be noted, however, that Chapman shows us more instances of Sandow being the man making the challenge, resulting in showboaters and "Sandow impostors" trying to duck the challenge.

This book also reveals the balance of Sandow's personal and professional life, from his rocky but lasting marriage to Blanche Brookes Sandow, the multitude of women (including some female celebrities of the day) who hit on him, to his professional and personal friendship with Florenz Ziegfeld Jr.

If you are a fan of bodybuilding or pop-culture, this book is an essential addition to your library. This is one of the most underrated biographies I have read in quite some time. David Chapman's notes and bibliography are impressive alone (and there are SO MANY books on pop-culture history that penny-pinch in this department). This book will reel you in at the beginning, and hold your attention until the last page.

10 of 11 people found the following review helpful:

5.0 out of 5 stars Fascinating Book on the Father of Bodybuilding, July 5, 2000

By 

[e-mail] (London) - See all my reviews

This review is from: Sandow the Magnificent: Eugen Sandow and the Beginnings of Bodybuilding (Sport and Society) (Hardcover)

At a time when the chemically-enhanced monsters of today are putting professional bodybuilding back in the freakshow arena and ensuring it remains the minority sport it has always been, it is interesting to read about its 19th century music hall/variety show beginnings in the strong man act. Sandow was the most famous and celebrated strongman of them all and his story in this book is a fascinating and entertaining read. The depth of research and wealth of interesting characters and anecdotes make this book a must have for anyone interested in physical culture and the history of bodybuilding. The petty politics, scams, and dubious business deals among the strong men and health club owners of the late 19th/early 20th century have never left the sport. Sandow, while seemingly being a genuine advocate of bodybuilding for health reasons, comes across as the master of self-promotion.

His position as the father of the sport is assured, not least by the fact that the Weider Organisation/IFBB call their Mr Olympia trophy (the highest honour in todays bodybuilding world) a Sandow. The irony is not lost on this reader.