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It makes a good twin-read with Angry Customers Tell 3000.
Pete has written a fine and timely how-to-book on the art of relationship building in a business world being powerfully influenced by consumer-generated media.
Pick up a copy of his book,read it and then keep it close by for future referencing and inspiration.
I learned so much from this book. This is a great read as well as a marvelous marketing tool for businesses to implement into their employee training seminars.Published 5 months ago by Susanna
This book was published in 2008. A lot has changed. For example, lots of new social networks have popped up. I think that the book needs to be updated. Read morePublished 6 months ago by Andy
Apparently, this is a novel concept for many businesses today - still in this connected world, amazing! Read morePublished on December 30, 2012 by D. McIver
If you are in Marketing and sales you already know this information, but its agood reminder and revisit to basic information. The middle goes a little off what my needs are... Read morePublished on December 18, 2012 by Shirley Turner
We recently gave copies of "Angry Customers Tell 3,000"Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World to... Read morePublished on March 1, 2011 by P. A. Myers
Have no idea what took me so long to pick up this book, but now that I have I can't seem to put it down. I keep finding more useful information. Read morePublished on October 6, 2010 by NatashaB39
Pete Blackshaw coined the term "consumer-generated media" (CGM) to describe the tweets, Facebook updates, blogs, online comments, digital photos, YouTube videos, podcasts, and... Read morePublished on September 29, 2010 by DrDeb
Today's consumers have the power to endorse or devastate your product to an audience of thousands with the click of the mouse. Read morePublished on February 10, 2010 by Amanda McInnes