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It makes a good twin-read with Angry Customers Tell 3000.
Pete has written a fine and timely how-to-book on the art of relationship building in a business world being powerfully influenced by consumer-generated media.
Pick up a copy of his book,read it and then keep it close by for future referencing and inspiration.
This book was published in 2008. A lot has changed. For example, lots of new social networks have popped up. I think that the book needs to be updated. Read morePublished 14 days ago by Andy
Apparently, this is a novel concept for many businesses today - still in this connected world, amazing! Read morePublished 22 months ago by D. McIver
If you are in Marketing and sales you already know this information, but its agood reminder and revisit to basic information. The middle goes a little off what my needs are... Read morePublished 22 months ago by Shirley Turner
Enjoyed listening to SATISFIED CUSTOMERS TELL THREE FRIENDS, ANGRY CUSTOMERS TELL 3,000: RUNNING A BUSINESS IN TODAY'S CONSUMER-DRIVEN WORLD (Tantor Media), written by Peter... Read morePublished on July 15, 2012 by Blaine Greenfield
We recently gave copies of "Angry Customers Tell 3,000"Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World to... Read morePublished on March 1, 2011 by P. A. Myers
Have no idea what took me so long to pick up this book, but now that I have I can't seem to put it down. I keep finding more useful information. Read morePublished on October 6, 2010 by NatashaB39
Today's consumers have the power to endorse or devastate your product to an audience of thousands with the click of the mouse. Read morePublished on February 10, 2010 by Amanda McInnes
Smart, straightforward and full of practical illustrations detailing how to build a brand by building relationships with customers through credibility. Read morePublished on February 10, 2010 by s. majewski
Pete Blackshaw's insight on how customers react to a company's services, both in a positive and negative way was mind-opening. Read morePublished on February 9, 2010 by Joy Hornkohl