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Saturday Morning Fever: Growing up with Cartoon Culture
 
 
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Saturday Morning Fever: Growing up with Cartoon Culture [Paperback]

Timothy Burke (Author), Kevin Burke (Author)
3.2 out of 5 stars  See all reviews (20 customer reviews)


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Book Description

Hey Hey Hey, You're Gonna Have A Good Time!

It's predawn Saturday morning. You and your brother are the first ones up, gathering pillows and blankets and the TV warms up to the weekly Farm Report. Then, just as the sugar cereal kicks in, you begin your descent into the happy-spazzy TV world of Space Ghost, Sigmund and the Sea Monsters, Hong Kong Phooey, The Herculoids, and for the hard-core Saturday morning junkie, live-action shows like Jason of Star Command.
Little did you know that this cherished world was also the battleground where greedy toy advertisers, network flacks, cutthroat cartoon companies, opportunistic politicians, and concerned parents struggled for the attention-deficit souls of America's youth.
Brothers Tim and Kevin Burke bring us a loving, insightful, and hilarious examination of all aspects of Saturday morning television. Tune in and get ready for some fun.


Editorial Reviews

From Publishers Weekly

The lowdown on Scooby-Doo, Hong Kong Phooey and other beloved kids' shows can be found here. Combining standard research with interviews, insight and anecdotes, the brothers Burke (one a college professor, the other a journalist now working in the film industry) deliver a well-rounded yet irreverent analysis of the cultural phenomenon known as Saturday morning television. Their fast-moving history of so-called "kidvid," from its emergence in the 1960s to its expansion into cable programming today, includes scholarship, data from psychological studies and quotes from producers and authorities such as Peggy Charren, former president of the now-disbanded watchdog organization Action for Children's Television. But most illuminating?and fun?is the brothers' commentary, which entertains while convincingly debunking the received notion that Saturday morning television viewing has always been bad for kids. Insisting that watching TV never hurt anyone, the authors discuss Saturday morning ads and then wax nostalgic about their favorite sugar cereals and childhood toys. Sidebars such as "Cartoon Animals We'd Like to See" ("Woogums the naked mole rat") and "The missing G.I. Joes" will likely strike a chord with readers of a certain age. For those who've always wondered who would win if Space Ghost and Birdman fought a duel to the death, this book will prove indispensable.
Copyright 1998 Reed Business Information, Inc.

From Library Journal

The goal of this entertaining collaboration by two brothers (Timothy is a professor at Swarthmore College, and Kevin works for Quentin Tarantino) is "to tell our readers how we experienced and remember Saturday morning" rather than to deliver a comprehensive overview of cartoons. The authors first describe the growth of animated television programming as it evolved into a "distinctive cultural institution" by the mid 1960s and the resulting growth of criticism targeting the cartoon's alleged negative influences. The book's second section wittily details the authors' personal Saturday morning experiences and explains the powerful sense of connection felt by people who engaged in the same ritual. Components of the participants' shared experience include what time they woke up, when and what they ate for breakfast, where they watched TV, what they watched, and how individual shows and characters are remembered. Recommended for large public libraries and academic libraries with performing arts collections.?Bruce Henson, Georgia Inst. of Technology, Atlanta
Copyright 1999 Reed Business Information, Inc.

Product Details

  • Paperback: 256 pages
  • Publisher: St. Martin's Griffin; 1st edition (December 15, 1998)
  • Language: English
  • ISBN-10: 0312169965
  • ISBN-13: 978-0312169961
  • Product Dimensions: 9.2 x 6.1 x 0.7 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,454,612 in Books (See Top 100 in Books)

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Customer Reviews

20 Reviews
5 star:
 (6)
4 star:
 (3)
3 star:
 (5)
2 star:
 (1)
1 star:
 (5)
 
 
 
 
 
Average Customer Review
3.2 out of 5 stars (20 customer reviews)
 
 
 
 
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7 of 7 people found the following review helpful:
3.0 out of 5 stars More than meets the eye!, December 3, 2000
This review is from: Saturday Morning Fever: Growing up with Cartoon Culture (Paperback)
I echo the majority of reviews here. The lack of photos for a book chronicling and analyzing such a VISUAL medium is odd: though I would guess that the licensing costs (or whatever these fees may be called) would have been prohibitive. The strength is the authors' discussion of some of the less famous citizens of Saturday Morning: Hong Kong Phooey, the menagerie of Sid & Marty Krofft, Wacky Racers, etc... Strikingly absent from the book are any significant references to The Pink Panther and Aardvark, a LONG-standing Saturday morning staple on, I believe, ABC affiliated stations and, perhaps worse, only a passing mention of The Transformers. The book discusses He-Man at some length, despite that it was a toy tie-in and was a weekday syndicated show. Transformers fits this same criteria, was more than just a 1/2 hour commercial for some product but was, in fact, a carefully craftyed sci-fi series that continues, IN-CONINUITY, with Beast Machines/Beast Wars TODAY! Shame... otherwise, a "fun" book though I think I will check-out the text the authors' claim to be a definitive overview of the genre': Saturday Morning TV.
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5 of 5 people found the following review helpful:
3.0 out of 5 stars Good for Fun, Bad for Facts, February 5, 2004
By 
Jonathan Jonathan "Jon" (Warren, MI United States) - See all my reviews
(REAL NAME)   
This review is from: Saturday Morning Fever: Growing up with Cartoon Culture (Paperback)
This book has many positive and negative points to it. Let's start off with what's good about it. The authors write with a clear understanding and love for animation. The book isn't a cold text book on Saturday Morning traditions or television shows. They commnet on obscure shows and remind the reader of the reasons why they watched some shows. In the book, there is a loose history of how cartoons migrated to Saturdays, with subtle mentions of struggles between advertisers, networks, and parental groups, also reflective looks on "Generation X" and their love of animation. They even post comments sent to them from internet newsgroups from people recalling their own love and rituals of Saturday mornings. Lots of inside information told in a real fun way.

Now on to the bad parts...First off, I will state there is a very clear bias in the writing. The authors make their opinions clear when they write about programs they didn't like. What's worse is that they don't give reasons for them. Their mentality sends the message: "you had to be there to know," which means there is a stark learning curve to this text. The only saving grace, is that the authors admit their bias on the first page. Right from the start you know its going to be an opinionated retrospective look back.

The lack of photos in the book is also annoying, especially considering their text on Sid and Marty Kroff's programs, describing the visuals as trippy. The medium of television is very visual, and not being able to make a cartoon character's face with its name, makes looking back 30 years a little tough. The book takes little time to break things into generas or eras. It covers the overall collective of Saturday morning and picks out the most memorible shows and comments on them.

This book is great for the casual reader, but serverly lacking for historic or animation enthusiasts. If you do pick it up, read it for fun, not for research.

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4 of 4 people found the following review helpful:
4.0 out of 5 stars Uneven but worthwhile ..., March 21, 1999
This review is from: Saturday Morning Fever: Growing up with Cartoon Culture (Paperback)
Timothy Burke is an assistant professor of history at Pennsylvania's Swarthmore College; his brother, Kevin, a former editor at Film Threat and Wild Cartoon Kingdom magazines, now works for Quentin Tarantino's A Band Apart production company; together they've written Saturday Morning Fever: Growing Up with Cartoon Culture (NY: St. Martin's, 1999), an uneven but nonetheless worthwhile history of and commentary on the unique American insitution that is saturday morning television. While Saturday Morning Fever suffers from a textual schizophrenia apparently brought on by the brothers Burke's divergent backgrounds, wheeling freely between nuts-and-bolts historical accounting, astute critical commentary, flippant asides, blatant fanboy partisanship and generally extraneous, allegedly "comedic" and typically unfunny inserts, it does indeed, as its authors usefully identify the characteristic viewpoint of the saturday morning TV veteran, "mix deep affection, knowing cynicism, and ironic distance" for and toward its subject matter. As such it serves as a playful foil to Marsha Kinder's cautionary Playing with Power in Movies, Television and Video Games: From Muppet Babies to Teenage Mutant Ninja Turtles (Berkeley: U of Cal P, 1993), by giving kids a bit more credit--"granting them a bit more agency," as the pop cultural studies types might put it--than Kinder does, or, at any rate, by demonstrating that saturday morning television hasn't rotted at least a couple of young minds ...
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Inside This Book (learn more)
First Sentence:
Eight A.M., Saturday, 1974. Children all across the United States are staring at television sets with slack jaws and glassy eyes. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
morning veterans, superhero cartoons, morning phenomenon, morning programming, limited animation, cartoon violence, total television, new cartoons
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Space Ghost, Bugs Bunny, Land of the Lost, Schoolhouse Rock, Mighty Mouse, Fred Silverman, Star Trek, The Flintstones, Captain Kangaroo, Road Runner, The Real Ghostbusters, Warner Brothers, Hong Kong Phooey, Saturday Morning Fever, Care Bears, Fat Albert, Jay Ward, Joseph Barbera, Legion of Doom, Penelope Pitstop, Sesame Street, Super Friends, The Wacky Races, Huckleberry Hound, Lancelot Link
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