Why isn't sailing the most irresistible pastime in the world?
Participation in sailing in the United States has declined by about 40% in the last decade. Trying to make sense of that resulted in this book, a fast-moving intellectual voyage that takes readers to some unexpected stops along the way but ends in a place that is familiar and intuitively right.
Nick Hayes guides us to a conclusion that floats on a buoyant platform of instantly recognizable common sense and leaves us wanting to go sailing with friends . . . right now. --Bill Schanen, Editor & Publisher, Sailing Magazine
About the Author
is a market researcher and partner at the consulting firm FiveTwelve Group, and is active in the Milwaukee sailing scene. He has studied sailing, sailors, and sailing clubs for years, and interviewed over 1,200 sailors worldwide since 2003 for this book.
He lives in Milwaukee, Wisconsin.