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Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference Hardcover – September 16, 2008


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Product Details

  • Hardcover: 256 pages
  • Publisher: Crown Business; 1 edition (September 16, 2008)
  • Language: English
  • ISBN-10: 0385523572
  • ISBN-13: 978-0385523578
  • Product Dimensions: 8.2 x 5.8 x 1 inches
  • Shipping Weight: 2.1 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #990,013 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

The Responsibility Revolution is underway, and it's challenging the importance of the bottom line, argues Sanders (Love Is the Killer App), former CSO of Yahoo. Both consumers and employers have turned away from price consciousness to demand that companies make a difference to society through their products, manufacturing methods, environmental efforts and community outreach. According to the author, casual consumers now represent the minority; mindful consumers have brought in a new value system, paying as much attention to a company's environmental and social policies as to its pricing structures. Companies that do not clean up their acts will be left in the dust, losing customers who want their money to go toward good causes and employees who place more importance on green factors and job satisfaction than pay scale. Through success stories like Horst Rechelbacher, the brains behind the ecologically sound cosmetics company Aveda, and Lee Scott's greening of Wal-Mart in 2004, Sanders makes a compelling argument for the necessity for businesses to appeal to their customers' hearts as well as their wallets. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Sanders was the chief solutions officer at Yahoo! In his previous book, Love Is the Killer App: How to Win Business and Influence Friends (2003), he described how to have a more fulfilling career by focusing on how to help others rather than just getting ahead. Now he is on a mission to get out the word on the responsibility revolution. With the instant access to information that the Internet provides, customers, social groups, and investors are paying close attention to the way corporations are dealing with issues such as the environment and fair treatment of employees. Corporations such as General Electric, Wal-Mart and Dell have made drastic changes to their energy and recycling policies, at first because they were shamed into it, and later because the changes saved them money. Sanders says that social responsibility is becoming the most important issue for the next generation of consumers, and any company that does not join the revolution will be left in the dust. His tips will help any company to reduce its footprint and become what he calls a “Soldier Saver.” --David Siegfried

More About the Author

Tim Sanders is a bestselling author, consultant to Fortune 1000 companies, and an international keynote speaker. Tim has authored 4 books, his first of which was the New York Times and international bestseller Love Is the Killer App.

Tim's newest book, the "prequel" to Love is the Killer App, is called Today We Are Rich: Harnessing the Power of Total Confidence. Tim updates Napoleon Hill, Dale Carnegie and Dr. Norman Vincent Peale to tackle a new world, where social media and transparency present unique challenges to our sense of confidence, sanity and faith, and shows how to unleash winning behaviors to achieve total confidence.

Tim is also the author of The Likeability Factor and Saving the World at Work, which was rated one of the Top 30 Business Books of 2008 by Soundview Executive.

In his work, Tim uses his knowledge and experience in business, people, sales and marketing to help people and businesses thrive in any economy. He's held the position of Chief Solutions Officer at Yahoo! and is now the CEO of Deeper Media, an online advice-content company. Tim has appeared on numerous television programs, including The Today Show, and has been featured in the New York Times, the Wall Street Journal, Family Circle, Reader's Digest, Fast Company, and Business Week.

Customer Reviews

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I recommend this book and Tim's other books as well.
Jason Jacobsohn
Tim will change the way you think about saving the planet and help you understand how you can indeed make a difference as an individual.
Theresa Parsons
In his book, Sanders identifies this change -- this new set of values being adopted -- as a social responsibility revolution.
Michael Lee Stallard

Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on September 16, 2008
Format: Hardcover
Why did Tim Sanders write this book? He answers that question in the first chapter: "I want to recruit you, and train you, for the Responsibility Revolution. I want to help you feel good about your company and grow more good within it. I want to help you feel more fulfilled by your job, by helping your company to see the value of giving back to the larger world." This declaration should come as no surprise to those who have read Sanders' previous books, Love Is the Killer App: How to Win Business and Influence Friends (2002) and then The Likeability Factor: How to Boost Your L-Factor and Achieve Your Life's Dreams (2006). He really does believe that it is possible to link personal goals with business goals while adding value, do so without a great deal of funding, and thereby reduce a company's "social inefficiency." This book is best viewed as an operations manual for "infectious revolutionaries," one in which Sanders explains how to use various "business social" and assessment skills.

Sanders' use of the words "revolution" and "revolutionary" are not hyperbolic. He wants to help achieve what Clayton Christensen characterizes as "movements punctuated with disruptive innovations that either create new markets or reshape existing markets." These movements will change, radically, how companies do business. That is certainly true of Aveda, IBM, Interface, Lush, Medtronic, Patagonia, SAS Institute, Timberland, and Whole Foods.
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11 of 11 people found the following review helpful By Dan Miller on September 25, 2008
Format: Hardcover
So many of the "social responsibility" and "go green" books make it hard to see how the average guy on the street could possibly make a difference. In "Saving the World at Work" Tim brings it on home. One person can make a difference.

The last chapter of "Saving the World at Work" is "If Not You, Then Who? -- It took my breath away and is a stark wake-up call to our personal responsibility. There is too much emotional impact in that story to try to quickly tell it here - and I want everyone to anticipate it as they finish reading the book. I was reduced to tears as I read it - and immediately had 4 or 5 people in my own life come to mind. I just want to thank Tim for that powerful example of how one person really can make a difference.
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5 of 5 people found the following review helpful By Mark Thompson on September 22, 2008
Format: Hardcover
If you ever thought you'd need to wait for the weekend to make a difference, think again. Tim brilliantly connects the dots between saving the planet and saving the office 24/7. This message could not possibly come at a better time! Most people are starving for more meaning at work and what better way to do that than know you can change the world at the same time!
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4 of 4 people found the following review helpful By Z.Hotle on September 26, 2008
Format: Hardcover
I read as many b-books as I can, from management strategies, to networking, to the minding ledger. Too often suggestions and good stories abound, but they lack real solutions. Saving the World at Work on the other hand, inspires but also provides the why and how to effectuate real change. The best part is that the revolution is inevitable, so Tim Sanders really does give you a glimpse of the future. Please, please, read, recognize, and go revolutionize.
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6 of 7 people found the following review helpful By Tim Hogan on September 17, 2008
Format: Hardcover
I met Tim at a recent conference and was inspired by his message that acts of individual initiative would lead companies large and small in the Responsibility Revolution. "Saving the World at Work" does a very good job of making Tim's compelling message available to everyone.

In this book, he defines a business landscape where demographics, technology and world events converge into a perfect storm that is reshaping consumer values and behaviors. And, in this new order, a company's social consciousness - how they treat their employees, their communities and our planet - will play a major role in the company's success.

Best of all, he shares the six laws of the Saver Soldier to help people with a passion for doing good to understand how to connect their dreams to business realities to create both social and economic value.

This book is highly recommended for business leaders and anyone who wants to be one.
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5 of 6 people found the following review helpful By Matthew E. May on September 16, 2008
Format: Hardcover
Meeting and listening to Tim Sanders at an international conference made me want to read this book. When I did, two things stuck out. First is the concept of the Responsibility Revolution. Second is the concept of the Saver Soldier.

As to the first, Sanders did his homework. His notion of the trend he's identified at the Responsibility Revolution is not a personal polemic based on a speaker/consultant's motivational message. He looked deep into corporate efforts, conducted independent surveys of consumers, and spent time with a number of CEOs who are balancing "doing well" with "doing good." What his research suggests is that customers want to make a difference with their buying power, and they're (we're) beginning to look at our suppliers and vendors more critically to see if they're doing the right thing for society and the planet. Those companies that pass consumer scrutiny will maintain their relevance. In other words "doing good" is replacing "being different."

In Tim's words, "Good is the new Great."

As to the second, the concept of the Saver Soldier is both catchy and compelling. A Saver Soldier is essentially an individual who is rightly categorized as a servant leader (to borrow Robert Greenleaf's term for it). Responsible companies, he says, are full of people who actually care about each other as well as the greater community. Tim's book is chock full of stories that could easily fit into one of those "Chicken Soup for the Soul" books, the difference being that not only are these Saver Soldiers changing lives, but making good business sense at the same time.
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