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Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids [Hardcover]

Melanie Notkin
4.6 out of 5 stars  See all reviews (24 customer reviews)

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Book Description

April 26, 2011

“What a wonderful gift this book is for aunties of all of ages, backgrounds, shapes and varieties!”
—Elizabeth Gilbert, New York Times bestselling author of Eat, Pray, Love

“Melanie Notkin shines a much-needed spotlight on a bond that brings so much happiness to so many people.”
—Gretchen Rubin, New York Times bestselling author of The Happiness Project

Savvy Auntie is the ultimate guide for cool aunts, great-aunts, godmothers, and all women who love kids but have none of their own! Written by Melanie Notkin—America’s premier Savvy Auntie and creator of the popular online community savvyauntie.com—Savvy Auntie focuses on everything that parenting manuals generally leave out: namely auntie-ing! This groundbreaking handbook celebrates the 50% of kid-loving American women who aren’t (or are not yet) moms, but have so much to add to the Family Village.


Frequently Bought Together

Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids + The Uncle Book: Everything You Need to Know to Be a Kid's Favorite Relative + UNCLE: The Definitive Guide for Becoming the World's Greatest Aunt or Uncle
Price for all three: $38.18

Buy the selected items together


Editorial Reviews

Review

Savvy Auntie not only celebrates Aunties, it validates the unique and important role Aunts play in the lives of children who they ADORE. I highly recommend this book...
Rosemarie T. Truglio, Ph.D., VP, Education & Research, Sesame Workshop

What a wonderful gift this book is.... Read this book, embrace it, pass it along: 'Savvy Auntie', like the women it celebrates, is destined to be dearly loved.
Elizabeth Gilbert, bestselling author of Eat, Pray, Love and Committed

...celebrates one of the most precious--and heretofore unsung--relationships on the planet. I love this book.
Christiane Northrup, M.D., ob/gyn physician/author of New York Times bestsellers: Women's Bodies, Women's Wisdom and The Wisdom of Menopause


...in this marvelous celebration of savvy aunties' love for their nieces and nephews, Melanie Notkin shines a much-needed spotlight on a bond that brings so much happiness to so many people.
Gretchen Rubin, Bestselling author of The Happiness Project

... Invaluable...I understand what a gift it is for a child to be loved by...adoring grownups. On behalf of the kids and moms, thank you, SAVVY AUNTIE!
Tori Spelling, Bestselling Author and Actress

“[Savvy Auntie is] an ‘all-inclusive guide’ for what [Notkin] calls PANKs: Professional Aunts No Kids. It’s a rallying girl-call in high chick-lit style: lots of hot pink and cheerful advice.” (New York Times )

“A chic guide for new and experienced aunts that establishes their valuable family role . . . Communal childrearing at its finest.” (Kirkus Reviews )

“You’ll be blown away by Melanie Notkin’s expertise on America’s cool aunts, who are over-loved yet overlooked by marketers. If you want to gain the hearts and dollars of these kid-loving, high-spending women, SAVVY AUNTIE is a must read.” (Mary Lou Quinlan, CEO of Just Ask a Woman, author of What She's Not Telling You )

“Here’s a Jewish mother’s secret: having aunties around to love our kids and give us the support we need is priceless. Melanie’s book honors our sisters and friends and I can’t think of anyone more deserving.” (Jill Zarin, Real Housewife of New York and Co-author, Secrets of a Jewish Mother )

“Savvy Auntie is not only hugely informative, it’s great fun to read. Give it to all to your girlfriends--they’ll thank you, and so will all their lucky nieces and nephews. A great gift for anyone who loves kids.” (Melissa Kirsch, author of The Girl's Guide to Absolutely Everything )

“A joy to read. Savvy Auntie is a fun, comprehensive guide that no Auntie (of any kind) should be without! We can’t wait to buy it for our friends.” ("The Guncles" - Bill Horn & Scout Masterson )

“With this savvy guide, Melanie has changed the way we will begin to look at women and family in America. She’s identified the one thing all women - straight, gay, married, single, or partnered - have in common: an unconditional love for the children in our lives.” (Jenny Stewart -- Entertainment Journalist, Voted "10 Amazing Gay Women in Showbiz" )

“[Notkin’s] site and new book are filled with smart, frank advice about being a positive aunt for kids.” (Better Homes and Gardens )

From the Back Cover

Savvy Auntie is the first go-to source for taking delight in the Savvy Auntie lifestyle, based on the popular website and written by America's foremost expert on modern Aunthood, Melanie Notkin. Whether she's an Auntie by Relation or Auntie by Choice, a Long-Distance Auntie or a Gay Auntie, America's fastest growing segment of women, the PANK (Professional Aunt No Kids), needs guidance and advice when it comes to the kids she adores. Why should their parents know all the secrets?

Savvy Auntie empowers sophisticated, educated, and independent aunts to connect with their inner-Savvy Auntie by sharing everything she needs to know from the minute she discovers her sister or friend is expecting, to confidently lending a hand with a newborn niece or nephew, to keeping up with the walking, talking growing-oh-so-fast bundles of energy, while coping with the occasional meltdown—including her own. Notkin provides a wealth of essential information and insight on child development, health and well-being, and spending 'QualAuntie' time with nieces and nephews. Plus she shares tips for baby showers, baby booty, birthdays and big kids.

Notkin also addresses the ultimate concern for the modern aunt: to have children or not, and if so, how? She offers savvy advice on living life to the fullest no matter the choice or circumstance. Chock full of sidebars, fun facts, and helpful anecdotes from every day Savvy Aunties, Savvy Auntie is the indispensable handbook for Aunties of all ages, and for every single, married or partnered woman navigating the ultimate celebration of life: children.


Product Details

  • Hardcover: 256 pages
  • Publisher: William Morrow (April 26, 2011)
  • Language: English
  • ISBN-10: 0061999970
  • ISBN-13: 978-0061999970
  • Product Dimensions: 7 x 0.9 x 8 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #105,581 in Books (See Top 100 in Books)

More About the Author

Melanie Notkin is America's premier Savvy Auntie, empowering the nearly 50% of American women who are not moms to celebrate all they do for the children in their lives, while living their own lives to the fullest. She launched SavvyAuntie.com, the first online community for aunts and godmothers, in the summer of 2008 to wide-acclaim. The website includes expert content designed specifically for aunts, activities, community and trendy gift ideas.

Melanie identified this influential segment of women, which she has dubbed PANKs (Professional Aunts No Kids), when she herself became an aunt. In February 2009, she guest posted for Lisa Belkin's parenting blog in The New York Times to explain the value of aunts and godmothers in family life. The term has also appeared in More Magazine, TrendCentral.com, Washington Post, The Record, The Star Ledger, Dallas Morning News among others. On July 26, 2009, she launched Savvy Auntie's Day, the first national holiday to honor aunts and aunt-hood.

As child lifestyle expert and tastemaker, Auntie Melanie has been featured numerous times on NBC, CBS, ABC, CW, FOX News and BetterTV showcasing the coolest kid trends of the season. Notkin serves on the Toy Industry Association "Toy of the Year" committee.

She has worked with leading kid brands like Hasbro, Disney and Hallmark, and brands for women including Turner Networks/TNT, JCPenney and Tropicana. Her groundbreaking and effective advertising campaigns have been featured in Mashable.com, The New York Times, Advertising Age and The Wall Street Journal where she's been lauded as a 'trusted source' and spokesperson for America's top brands.

SavvyAuntie.com was 2009 Webby Award nominee for Best Family/Parenting site and is a Springwise.com Top 10 Lifestyle and Leisure Business Idea for 2008. Melanie is featured on Mashable.com's list of top 5 start ups in New York City's social media hub. She's ranked in the "Top 100 Most Powerful Women on Twitter" list and was named on of the "Top 10 Women in Social Media" in 2010.

As a successful business woman, she appeared as a regular panelist on FOX News' Strategy Room Business Hour. She also lectures at various conferences inspiring women, students and entrepreneurs on launching the business of their dreams. She's been featured on First30Days.com, Business Week and Huffington Post for her leveraging of social media to launch and grow her business. She has documented the launch of her own business at her 'auntrepreneurial' blog at blog.savvyauntie.com.

Before developing Savvy Auntie, Melanie was an interactive marketing and communications executive for global Fortune 500 companies, including New York Times Digital and American Express, as well as L'Oréal. She is a graduate of McGill University in Montreal, Canada where she was born.

She is a Savvy Auntie and Auntie by Relation (ABR) to a number of wonderful children who are the loves of her life. She is also an Auntie By Choice (ABC) to all of her friends' kids, who come in a very close second. Melanie resides in New York where she is surrounded by the very best the City has to offer.

You can find Melanie at MelanieNotkin.com, Twitter.com/SavvyAuntie, Facebook.com/SavvyAuntie, Youtube.com/SavvyAuntie, Blog.SavvyAuntie.com and of course SavvyAuntie.com.

Melanie Notkin can be reached at Book@SavvyAuntie.com.

Customer Reviews

No more asking others what they think would be a good gift for my nephew or niece. Michelle B.  |  9 reviewers made a similar statement
This book reminds us that we have a very special role in the lives of our nieces and nephews. Jane Couto  |  2 reviewers made a similar statement
Most Helpful Customer Reviews
14 of 15 people found the following review helpful
5.0 out of 5 stars A Validating Book for Aunts April 30, 2011
Format:Hardcover
In every family, an aunt plays a different role. She may be a fully integrated family member who is involved in the daily activities of her nieces & nephews, perhaps filling a void where parenting is absent. Or she may just sweep in for the big holidays, spreading her love and cheer, only to disappear again until the next celebration. But the majority of aunties probably fall somewhere in between...and that is where this gem of a book can really help.

An aunt is a hybrid of sorts- mom, sister, best friend, and confidant. To thrive in her role, she needs to be armed with practical child-rearing knowledge (even though she may not have her own), and yet keep the "auntie spirit" alive so that her nieces and nephews do not view her as simply an apendage to their mother.

Savvy Auntie: The Ultimate Guide is chock full of advice and humor for aunties struggling to identify their role with their nieces and nephews. Aunts seeking clarity will find it in this extremely helpful, well-organized, and easy-to-read guide. Finally, they will feel validated, appreciated, and understood!
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10 of 10 people found the following review helpful
5.0 out of 5 stars I may not be an aunt... April 28, 2011
Format:Hardcover
While it's true that i may not be an aunt (blame it on my chromosomes), I am a very proud uncle who always thought i was pretty savvy. Then i read Melanie's book, and realized how much more there was to learn! This book is great for anyone who has the good fortune of having nieces or nephews (either by relation or by choice) in their lives and who want to know how to build a better relationship with them. I can't wait to put int practice what this book has taught me; whether it's how to talk to them as they grow up, how to spend meaningful time with them, how to teach them and how to better learn from them as well.

I have recommended this book to many friends who are aunties in order to help them be even savvier aunties - and i recommend it for you too.

thanks Melanie!
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13 of 14 people found the following review helpful
5.0 out of 5 stars Finally! A savvy book for us Savvy Aunties! April 26, 2011
Format:Hardcover|Amazon Verified Purchase
I became an aunt for the first time on January 14, 2001 with the birth of my oldest niece. In Savvy Auntie terms, this made me an ABR, or Auntie By Relation, as my niece is the daughter of my brother and his wife. Her birth - which I had the honor of witnessing - was the first of many incredible auntie moments I've been able to experience over the last 10 years.

And reading the "Savvy Auntie" book was like taking a wonderful trip down auntie memory lane.

The book covers everything auntiehood, and I found myself getting a little teary reading it, remembering all the amazing moments I've shared with my 2 nieces and 7 nephews over the years.

There was that moment when my first niece was born and I became a DebutAunt (the Savvy Auntie term for a first-time auntie)... the time I helped my sister-in-law make a cake for my second niece's (my goddaughter!) first birthday party, making me really feel part of the celebration... the baby showers I helped plan for both of my sisters-in-law and for my sister when she had her first baby boy... the very first times I held each of my nieces and nephews.

When you're a Savvy Auntie - defined in the book as "a woman who loves a child who's not her child," there is so much to learn... and so much to give these special people in your life.

This book reminds us that we have a very special role in the lives of our nieces and nephews. It includes fun anecdotes, but also practical advice from real aunts about gift ideas, celebrating milestones and traditions to share.

There are important how-tos, like: how to help plan a baby shower, how to niece- or nephew-proof your home, and how to care for your new niece or nephew (holding, swaddling and bathing - oh, my!).

It suggests great books to give (or better yet - read with) your nieces and nephews.

It covers how to handle the feeling of loving being an aunt, but wanting a child of your own.

The book reminds us aunties that we're all part of an important Auntourage (another Savvy Auntie term!), and we're a pretty powerful and special force!

Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids makes a fabulous gift for any auntie... wouldn't it be a great way to let someone know that she is going to become an aunt?
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Most Recent Customer Reviews
2.0 out of 5 stars Really?
I should have known from the title. Ugh. This book could have been a great read, but the author's style is cloying and at times snobby. Read more
Published 1 month ago by StephO
5.0 out of 5 stars Great gift idea!
Great gift from a newly pregnant mom! I wish I had bought a handful of these to announce my pregnancy. Read more
Published 1 month ago by Lisa M. Bilsborough
5.0 out of 5 stars Perfect gift for the Auntie-to-Be
For an aunt, godmother, or anyone without children who is about to have a new baby in their life, this is a very nice book, with info about the pregnancy , the delivery, and all... Read more
Published 2 months ago by Susan
5.0 out of 5 stars Great book for Aunts
Tnis book was great for my sister an helped her get some wonderful tips on spending more time with my son. Also, for any future kids she may have
Published 4 months ago by Jacare J. Hogan
3.0 out of 5 stars Ok-not great
This is not a bad book but it isn't as helpful as I thought it would be. It tries very hard to be hip... Read more
Published 6 months ago by Rebecca A. Hyde
5.0 out of 5 stars Proud to be SAVVY!!
I am the proud of Aunt of four beautiful children. About two years ago, I discovered Savvy Auntie, the book and the movement, and it has changed my life. Read more
Published 14 months ago by Leslie Lenau
4.0 out of 5 stars Great for the Auntie of a Newborn
It's best for the Auntie of a newborn because it has lot of information about the care of babies for the first time Auntie. Read more
Published 16 months ago by polkaqueen
5.0 out of 5 stars A Brilliant Guide For All Savvy Aunties
Wow! I absolutely LOVED this book, finally a book for aunties and savvy ones at that! I became an auntie about 6 years ago and just became an auntie again to 2 twin girls!! Read more
Published 22 months ago by Kelly Adams
5.0 out of 5 stars Every human being with children in their lives needs this book!!!!!!
I first became an ABC 12 years ago, although I didn't know it had a name yet. My friends had a son who was the most amazing being that I had ever encountered and I didn't know I... Read more
Published 22 months ago by DMF
5.0 out of 5 stars Great book for any auntie (by relation or by choice) out there!
Savvy Auntie is a great book, not only for aunts, but for all professional women out there who for one reason or another don't have children of their own. Read more
Published 23 months ago by Maria F. Rodriguez
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