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Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids Hardcover – April 26, 2011

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Product Details

  • Hardcover: 256 pages
  • Publisher: William Morrow (April 26, 2011)
  • Language: English
  • ISBN-10: 0061999970
  • ISBN-13: 978-0061999970
  • Product Dimensions: 8 x 0.8 x 9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (40 customer reviews)
  • Amazon Best Sellers Rank: #310,368 in Books (See Top 100 in Books)

Editorial Reviews


Savvy Auntie not only celebrates Aunties, it validates the unique and important role Aunts play in the lives of children who they ADORE. I highly recommend this book...
Rosemarie T. Truglio, Ph.D., VP, Education & Research, Sesame Workshop

What a wonderful gift this book is.... Read this book, embrace it, pass it along: 'Savvy Auntie', like the women it celebrates, is destined to be dearly loved.
Elizabeth Gilbert, bestselling author of Eat, Pray, Love and Committed

...celebrates one of the most precious--and heretofore unsung--relationships on the planet. I love this book.
Christiane Northrup, M.D., ob/gyn physician/author of New York Times bestsellers: Women's Bodies, Women's Wisdom and The Wisdom of Menopause this marvelous celebration of savvy aunties' love for their nieces and nephews, Melanie Notkin shines a much-needed spotlight on a bond that brings so much happiness to so many people.
Gretchen Rubin, Bestselling author of The Happiness Project

... Invaluable...I understand what a gift it is for a child to be loved by...adoring grownups. On behalf of the kids and moms, thank you, SAVVY AUNTIE!
Tori Spelling, Bestselling Author and Actress

“[Savvy Auntie is] an ‘all-inclusive guide’ for what [Notkin] calls PANKs: Professional Aunts No Kids. It’s a rallying girl-call in high chick-lit style: lots of hot pink and cheerful advice.” (New York Times)

“A chic guide for new and experienced aunts that establishes their valuable family role . . . Communal childrearing at its finest.” (Kirkus Reviews)

“You’ll be blown away by Melanie Notkin’s expertise on America’s cool aunts, who are over-loved yet overlooked by marketers. If you want to gain the hearts and dollars of these kid-loving, high-spending women, SAVVY AUNTIE is a must read.” (Mary Lou Quinlan, CEO of Just Ask a Woman, author of What She's Not Telling You)

“Here’s a Jewish mother’s secret: having aunties around to love our kids and give us the support we need is priceless. Melanie’s book honors our sisters and friends and I can’t think of anyone more deserving.” (Jill Zarin, Real Housewife of New York and Co-author, Secrets of a Jewish Mother)

“Savvy Auntie is not only hugely informative, it’s great fun to read. Give it to all to your girlfriends--they’ll thank you, and so will all their lucky nieces and nephews. A great gift for anyone who loves kids.” (Melissa Kirsch, author of The Girl's Guide to Absolutely Everything)

“A joy to read. Savvy Auntie is a fun, comprehensive guide that no Auntie (of any kind) should be without! We can’t wait to buy it for our friends.” ("The Guncles" - Bill Horn & Scout Masterson)

“With this savvy guide, Melanie has changed the way we will begin to look at women and family in America. She’s identified the one thing all women - straight, gay, married, single, or partnered - have in common: an unconditional love for the children in our lives.” (Jenny Stewart -- Entertainment Journalist, Voted "10 Amazing Gay Women in Showbiz")

“[Notkin’s] site and new book are filled with smart, frank advice about being a positive aunt for kids.” (Better Homes and Gardens)

From the Back Cover

Savvy Auntie is the first go-to source for taking delight in the Savvy Auntie lifestyle, based on the popular website and written by America's foremost expert on modern Aunthood, Melanie Notkin. Whether she's an Auntie by Relation or Auntie by Choice, a Long-Distance Auntie or a Gay Auntie, America's fastest growing segment of women, the PANK (Professional Aunt No Kids), needs guidance and advice when it comes to the kids she adores. Why should their parents know all the secrets?

Savvy Auntie empowers sophisticated, educated, and independent aunts to connect with their inner-Savvy Auntie by sharing everything she needs to know from the minute she discovers her sister or friend is expecting, to confidently lending a hand with a newborn niece or nephew, to keeping up with the walking, talking growing-oh-so-fast bundles of energy, while coping with the occasional meltdown—including her own. Notkin provides a wealth of essential information and insight on child development, health and well-being, and spending 'QualAuntie' time with nieces and nephews. Plus she shares tips for baby showers, baby booty, birthdays and big kids.

Notkin also addresses the ultimate concern for the modern aunt: to have children or not, and if so, how? She offers savvy advice on living life to the fullest no matter the choice or circumstance. Chock full of sidebars, fun facts, and helpful anecdotes from every day Savvy Aunties, Savvy Auntie is the indispensable handbook for Aunties of all ages, and for every single, married or partnered woman navigating the ultimate celebration of life: children.

More About the Author

Melanie Notkin is the national best-selling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids and the founder and personality behind Savvy Auntie, the beloved lifestyle brand celebrating modern aunthood. In 2009, she established Auntie's Day, the first annual day to honor aunts and godmothers. Notkin is the foremost expert on the emerging demographic of childless, often single, women in North America. She has shared her research, writing, and popular voice as a contributor to The New York Times, The Huffington Post, and, among others, and she appears regularly on national television, radio, and the web. Otherhood, her second book, was inspired by her life in New York City.

Customer Reviews

I recently bought the book for my Kindle, and I was blown away!
Leslie Lenau
This book is a practical "how to" and "what to" guide for Aunts with nephews and nieces from infancy through pre-teen years.
Michelle B.
I do not have kids and this book was an easy read with GREAT information.

Most Helpful Customer Reviews

15 of 15 people found the following review helpful By Jared Isaacson on April 28, 2011
Format: Hardcover
While it's true that i may not be an aunt (blame it on my chromosomes), I am a very proud uncle who always thought i was pretty savvy. Then i read Melanie's book, and realized how much more there was to learn! This book is great for anyone who has the good fortune of having nieces or nephews (either by relation or by choice) in their lives and who want to know how to build a better relationship with them. I can't wait to put int practice what this book has taught me; whether it's how to talk to them as they grow up, how to spend meaningful time with them, how to teach them and how to better learn from them as well.

I have recommended this book to many friends who are aunties in order to help them be even savvier aunties - and i recommend it for you too.

thanks Melanie!
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17 of 18 people found the following review helpful By Jane Couto on April 26, 2011
Format: Hardcover Verified Purchase
I became an aunt for the first time on January 14, 2001 with the birth of my oldest niece. In Savvy Auntie terms, this made me an ABR, or Auntie By Relation, as my niece is the daughter of my brother and his wife. Her birth - which I had the honor of witnessing - was the first of many incredible auntie moments I've been able to experience over the last 10 years.

And reading the "Savvy Auntie" book was like taking a wonderful trip down auntie memory lane.

The book covers everything auntiehood, and I found myself getting a little teary reading it, remembering all the amazing moments I've shared with my 2 nieces and 7 nephews over the years.

There was that moment when my first niece was born and I became a DebutAunt (the Savvy Auntie term for a first-time auntie)... the time I helped my sister-in-law make a cake for my second niece's (my goddaughter!) first birthday party, making me really feel part of the celebration... the baby showers I helped plan for both of my sisters-in-law and for my sister when she had her first baby boy... the very first times I held each of my nieces and nephews.

When you're a Savvy Auntie - defined in the book as "a woman who loves a child who's not her child," there is so much to learn... and so much to give these special people in your life.

This book reminds us that we have a very special role in the lives of our nieces and nephews. It includes fun anecdotes, but also practical advice from real aunts about gift ideas, celebrating milestones and traditions to share.

There are important how-tos, like: how to help plan a baby shower, how to niece- or nephew-proof your home, and how to care for your new niece or nephew (holding, swaddling and bathing - oh, my!).
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17 of 19 people found the following review helpful By Karen Gallagher on April 30, 2011
Format: Hardcover
In every family, an aunt plays a different role. She may be a fully integrated family member who is involved in the daily activities of her nieces & nephews, perhaps filling a void where parenting is absent. Or she may just sweep in for the big holidays, spreading her love and cheer, only to disappear again until the next celebration. But the majority of aunties probably fall somewhere in between...and that is where this gem of a book can really help.

An aunt is a hybrid of sorts- mom, sister, best friend, and confidant. To thrive in her role, she needs to be armed with practical child-rearing knowledge (even though she may not have her own), and yet keep the "auntie spirit" alive so that her nieces and nephews do not view her as simply an apendage to their mother.

Savvy Auntie: The Ultimate Guide is chock full of advice and humor for aunties struggling to identify their role with their nieces and nephews. Aunts seeking clarity will find it in this extremely helpful, well-organized, and easy-to-read guide. Finally, they will feel validated, appreciated, and understood!
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28 of 36 people found the following review helpful By Amazon Customer on May 12, 2011
Format: Hardcover
I found the Savvy Auntie book to be straight up obnoxious. I've been an aunt for ten years now and I didn't find that there was anything in there that I hadn't sussed out by actually just being around my nephews and nieces.

Everything here is precious: when you first come out as a "debutAUNT" or the "aunticipation" of waiting for the arrival. The idea, for example, that a niece's first birthday is so important that you would hop on a plane for it is typical of the mind set that one would have to have to enjoy this book.

I do think it would be a fine gift for a woman who is going to be an aunt for the first time, but other than that, I would leave it alone.
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5 of 5 people found the following review helpful By Amy Palmer on May 4, 2011
Format: Hardcover
"Savvy Auntie" by Melanie Notkin is more than a book-it's a movement. I first came across Ms. Notkin on Twitter under the handle @savvyauntie. I started following her right away, as I consider myself a savvy auntie. I loved the way she celebrated my unique situation as a PANK (professional aunt, no kids). I finally felt like there was a cool group that I belonged to and in that group it wasn't weird that I was married, in my mid 30s, and didn't have kids.

In "Savvy Auntie" Ms. Notkin defines the "auntisms" used in the book and online. You're instantly in the know about the auntie lingo! There are fun facts sprinkled throughout the book as well. There are several pages regarding the early stages of aunthood, even before the baby is born. She gives great ideas on how to help the expectant parents and advice on what to expect with a newborn baby-even how to hold or swaddle a baby for those of us who are rookies or have never been comfortable with brand-spanking-new humans!

As I was reading this book, I even began to develop my own ideas about things to do with/gifts to give to my great-nieces. The book is quite the motivator! Since I became an aunt at such a young age (8 years old), now that my niece and nephew have kids of their own, it's like becoming a DebutAunt all over again! Back then, the babies were fun for me to take to show-and-tell at school, but that was about it. These days, I'm very close to them as adults and hope to have the fun with their kids that I missed out on with them. "Savvy Auntie" not only gives me great ideas, but it serves as a way for me to define the "kind" of aunt I want to be.

I would recommend this book to a number of people.
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