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The Savvy Author's Guide To Book Publicity: A Comprehensive Resource -- from Building the Buzz to Pitching the Press Paperback – December 30, 2003

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The Savvy Author's Guide To Book Publicity: A Comprehensive Resource -- from Building the Buzz to Pitching the Press + Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves + Sell More Books!: Book Marketing and Publishing for Low Profile and Debut Authors  Rethinking Book Publicity after the Digital Revolutions
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Product Details

  • Paperback: 336 pages
  • Publisher: Da Capo Press (December 30, 2003)
  • Language: English
  • ISBN-10: 0786712759
  • ISBN-13: 978-0786712755
  • Product Dimensions: 5.5 x 0.6 x 8.2 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Best Sellers Rank: #703,289 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

An author's work doesn't end when a book is written—at least, not if the author wants the book to sell. Warren, now senior director of publicity for Da Capo Press, has learned this over the course of a career publicizing well-known and unknown authors, and she shares her wisdom in this practical, information-packed volume. Authors who aren't already in the publishing industry should read this just for the crash course in jargon it provides, but there's so much more. Warren covers all the topics authors might be wondering about, from publicity basics to working well with your publicist and creating buzz in the media, plus plenty of areas many authors might not consider, such as doing a "big-mouth" mailing of a book and what to wear for a TV interview. Simply reading this won't guarantee publicity for a book, but it will give authors an understanding of just how hard they have to work to accomplish that key element to a book's success: "Get the customer to go to the store and buy it."
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


Lissa Warren is . . . the hardest-working, smartest publicist I have had the pleasure to work with. 6 stars out of 5. -- Howard Rheingold, author of national bestseller SMART MOBS: THE NEXT SOCIAL REVOLUTION

Lissa Warren is the publicist’s publicist. Her book is the secret weapon in an author’s arsenal of marketing tools. -- David Goehring, Director, Harvard Business School Press

Lissa is one of the . . . best publicists I’ve encountered.... Ignore [her book] at your own peril if you’re an author. -- Richard Pachter, MIAMI HERALD

Lissa knows every facet of the industry and provides level-headed advice while remaining imaginative in her approach. -- David Weinberger, co-author of the national bestseller THE CLUETRAIN MANIFESTO and author of SMALL PIECES LOOSELY JOINED: A UNIFIED THEORY OF THE WEB


Customer Reviews

I know most authors don't have a lot of money to spend on buying books, but this is one you will need.
Keenan Dakota
Lissa Warrenn's book The Savvy Author's Guide to Book Publicity provides good advice and ideas to help a new and unknown author with book publicity.
The Savvy Author's Guide to Book Publicity is essential for anyone who is new to the world of book promotion.
Lisa Hall, Author

Most Helpful Customer Reviews

43 of 52 people found the following review helpful By Sasha B on January 22, 2006
Format: Paperback Verified Purchase
Firstly, I would warn self-publishers that this book is not intended for you. This book is a guide to working WITH a publicist. If you can afford such an expense then proceed to purchase, but most self-publishers are not in that boat (yacht).

Secondly, I took issue with the author's promotion of manipulating Amazon feedback through recruiting as many friends and family as possible to give 5 star reviews. It is because of this abuse of Amazon feedback that I gloss over the positive feed back and read the one and two star reviews to get to the ugly truth. Sometimes these low ratings are baseless; most times they are credible critiques.

Lastly, if you want to get an idea for the REAL value of a non-fiction book, take a gander at the number of USED copies available and the lowest asking price. If published within the last 5 years and still relevant to its topic, a truly valuable book tends to stay within $3 to $5 of the Amazon price and if recently published, won't have an excessive amount of used books available. A better alternative to this book (that would be valuable to self-published and traditionally published alike) is The Complete Guide to Book Marketing by David Cole.
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9 of 9 people found the following review helpful By Michel Sauret on March 31, 2005
Format: Paperback
What this book does most effectivly is provide information that every writer should know about once the book is actually in print. Some Amazon critics say that Lissa Warren gives too much credit to the publicist in the book, or accuse her that the author should kiss up to his publicist, but that's because these readers probably have no people skills.

What Lissa Warren was really trying to say is that it's important for every author to build a good relationship with his publicist because so much of his success depends on it. The publicist isn't his slave once his book is in print, and these Amazon critics who gave Lissa only one or two stars probably don't understand that.

Lissa details every bit of information with simplicity, making the confusing process of book publicity much more clear and visible in the reader's mind. She explains how things can go wrong (such as during a book reading event), and how to deal with them in a professional manner. In all, her book builds confidence in an uneasy writer who doesn't exactly know how to approach the publicity aspect of his book.

plain and simple: excellent
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Format: Paperback
This book is an excellent resource for the newly published author faced with navigating the treacherous shoals of post-release publicity and the acquisition of an appropriate publicist to interface with the media and influence the sales of the title. Writing from a publicist's personal experience, Warren has distilled information designed to aid the author in choosing a publicist and participating as much as possible in the promotion of the book, hopefully creating a successful marriage between the creative process and publicity.

One would assume that finishing a manuscript and the validation of acceptance by a publisher (or self-publishing) would leave the author with nothing more to do than a few interviews while cashing those large royalty checks that have begun to roll in. Unfortunately, the real world doesn't work that way and the author has only reached the next phase of his endeavor. Bridging the gap between this daunting realization and the actual work ahead, Warren walks the reader through the role of the publicist, the criteria for choosing a publicist, establishing a good working relationship, the publicity process from start to finish and behind-the-scenes activities an author can do to accelerate the progress of his book in the market, all while maintaining the dynamic of the publicist/author relationship.

There are insider author stories and personal anecdotes to soften the blow, a reminder that while the machine is huge, we are all human, with expectations, dreams and the will to be successful, given the right tools and effective marketing skills.
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6 of 6 people found the following review helpful By Éric L Farrell, Author & Poet on January 31, 2004
Format: Paperback
Wow! As I perused the website of The Virginia Festival of the Book to catch a glimpse of what fellow authors I will share the day with, I came across Lissa Warren. As she mentions in her book, visual presentations do attract more attention than plain text. Consequently, my attention was drawn to the title of her much needed book, The Savvy Author's Guide to the Book Publicity. I feel like I'm forever indebted to Lissa Warren for offering such a complete reference to parenting paper children. I'm the father of two now. One of my books is a newborn, and after reading this book I feel confident to make sure this book is raised the right way. Oh, I rushed right out the hour I found out about her book (last night). Five hours later, it was read. Yes, I did take a few pages of notes. How could I not? I highly recommend it. In fact, I will bring it to the attention of the many aspiring authors and poets who are understandably all too eager to write and release a book within two months. It's always hard to tell them they should add about a year to that plan. I tell them to "Research. Learn the pros and cons of the different types of publishing. Learn about author/publisher contracts. Spend enough time editing the manuscript." But it's difficult to explain that all of that is the easy part, and that a homeless paper child, like many stray animals, may get "put to sleep" (remaindered). It's sad. It is. Yes, conceiving the paper child is the easy part, but then you have to make sure your newborn books find homes filled with bookmarks, reading lamps, and loving readers. Fortunately, Warren tells us exactly how to do this in her book, including an ample appendix and detailed Table of Contents for easy referencing. Ha ha, I read it first! Now look out world, 'cause here I come!Read more ›
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