From Publishers Weekly
An author's work doesn't end when a book is writtenat least, not if the author wants the book to sell. Warren, now senior director of publicity for Da Capo Press, has learned this over the course of a career publicizing well-known and unknown authors, and she shares her wisdom in this practical, information-packed volume. Authors who aren't already in the publishing industry should read this just for the crash course in jargon it provides, but there's so much more. Warren covers all the topics authors might be wondering about, from publicity basics to working well with your publicist and creating buzz in the media, plus plenty of areas many authors might not consider, such as doing a "big-mouth" mailing of a book and what to wear for a TV interview. Simply reading this won't guarantee publicity for a book, but it will give authors an understanding of just how hard they have to work to accomplish that key element to a book's success: "Get the customer to go to the store and buy it."
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Lissa Warren is . . . the hardest-working, smartest publicist I have had the pleasure to work with. 6 stars out of 5. -- Howard Rheingold, author of national bestseller SMART MOBS: THE NEXT SOCIAL REVOLUTION
Lissa Warren is the publicists publicist. Her book is the secret weapon in an authors arsenal of marketing tools. -- David Goehring, Director, Harvard Business School Press
Lissa is one of the . . . best publicists Ive encountered.... Ignore [her book] at your own peril if youre an author. -- Richard Pachter, MIAMI HERALD
Lissa knows every facet of the industry and provides level-headed advice while remaining imaginative in her approach. -- David Weinberger, co-author of the national bestseller THE CLUETRAIN MANIFESTO and author of SMALL PIECES LOOSELY JOINED: A UNIFIED THEORY OF THE WEB
With Lissa . . . I began to think I had a right to appear in the NEW YORK TIMES, WASHINGTON POST, CNN. -- Steven Wise, author of DRAWING THE LINE: SCIENCE AND THE CASE FOR ANIMAL RIGHTS and RATTLING THE CAGE: TOWARD LEGAL RIGHTS FOR ANIMALS