Customer Reviews

Web Savvy for Small Business

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As a professional web developer, I wish every one of my new customers would read this book BEFORE they begin the web planning process with me. Web Savvy offers basic information that helps people get some solid footing before they step off into the unknown. Yes, it's really basic stuff -- just exactly that. You get a better feel for what content/text/graphics will help your site become truly functional and useful to your visitors; and you find out how to plan a basic but effective

marketing plan. Web Savvy is absolutely the place to begin the process!

New business owners, especially the small business owner, need concise answers to specific questions in order to get their Web site up and running quickly. The author provides just what is needed for the novice to select a URL, organize a navigable Web site, hiring the right team to create the site, and effective ways to promote it. Although the book is true to its title, I found the book to be really a primer, the contents of which most people could intuit. Pass on this one if you have other titles that cover Web basics.

Web Savvy For Small Business by web designer and content writer Peggi Ridgway is a concise, easy-to-read, practical guide to creating a do-it-yourself, professional-quality web site for a small business. From selecting the right web design firm to promoting one's website and page presentation tips, Web Savvy For Small Business is the perfect introduction for any entrepreneur wanting to benefit from cheap and easy internet promotion.

Finally, someone has clearly outlined the critical steps to doing a web site right!

This book is now required reading for all our clients and employees. The author walks you through all of the essential steps to success like why your organization should have a web site and what it should do for you, how to select a reputable and affordable web design firm, what you MUST have prepared B4 you meet with the designer, how to help them to help you get the most out of your web development experience/dollar, how to select a web hosting option that is right for you and how to make your site a success after it is up on the web.

We have developed sites for Fortune 100 as well as mom-and-pop organizations over the past 8 years and in most cases, reading this book prior to development could have saved clients substantial time and money by helping them to target exactly what they need to do, how to do it and how to manage their web projects properly.

To be sure, this book was not written for programmers. The target market is average people who want to do the best job they can with the least amount of mistakes.

This book also contains plenty of material for organizations that make their living developing websites. Several of the chapters provide clear steps to help design firms to better help their clients...an excellent refresher.

This book is a must read for first-timers and an excellent supplemental tool for working web designers.