Say It with Charts Workbook [Spiral-bound]

Gene Zelazny (Author)

Book Description

Publication Date: August 24, 2004

Hands-on tips for powerful presentations in this all-new companion to the bestselling Say It with Charts

Through four editions, Gene Zelazny's classic how-to Say It with Charts has generated more than $1.5 million in revenues. Now, in the companion Say It with Charts Workbook, Zelazny shows you how to make even more of your visual communication skills, working "one-on-one" with you on how to masterfully use the latest techniques and tools to enliven every presentation.

More than just a rote listing of techniques, Say It with Charts Workbook features performance-improving strategies and suggestions that will help keep both you--and, even more important, the audience--comfortable and at ease.

Part refresher course, part workbook, part self-test, it arms you with:

• Step-by-step instructions and guidelines

• Performance-improving strategies and suggestions

• Tactics for customizing graphics to specific audiences

Editorial Reviews

From the Back Cover

A one-on-one visual presentation workbook, filled with proven techniques for grabbing every audience, every time

For nearly two decades, Gene Zelazny's Say It with Charts has given more than 100,000 professionals the knowledge they need to create visuals that capture audience attention. Now, in the companion Say It with Charts Workbook, Zelazny steps off the page to help professionals master the hands-on skills they need to make each presentation more compelling, convincing, and successful.

This first-of-its-kind workbook doesn't simply tell you how to create dramatic visuals. It presents you with visuals that have been used in real-world situations, then provides you with the opportunity to roll up your sleeves and make them better. Swap ideas and insights with master presenter Zelazny and discover his secrets of creating consistently powerful, persuasive presentations.

As results-focused as business itself, Say It with Charts Workbook will arm you with:

• Tips for creating visuals that are easy-to-understand, thought-provoking, and dynamic
• Audience-tested techniques for communicating information quickly and clearly
• Imaginative suggestions for customizing your graphics to impact and influence specific audiences

About the Author

Gene Zelazny is director of visual communications at McKinsey & Co., a position he has held for more than forty years. He is a popular lecturer at many of today’s top business schools, including Harvard, Columbia, INSEAD, Stanford, Sloan, Tuck, Wharton, and others.

Product Details

• Spiral-bound: 124 pages
• Publisher: McGraw-Hill; 1 edition (August 24, 2004)
• Language: English
• ISBN-10: 007144162X
• ISBN-13: 978-0071441629
• Product Dimensions: 9.3 x 7.6 x 0.4 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,627,665 in Books (See Top 100 in Books)

More About the Author

Gene Zelazny is Director of Visual Communications for McKinsey and Company, and has over 40 years of experience working with colleagues and clients to design powerful management reports and presentations. In addition, Zelazny frequently presents his ideas at the world's top business schools, including Chicago, Harvard, Columbia, Cornell, Wharton, Haas, MIT, Oxford, Kellogg, Stanford, Tuck, INSEAD, and others. He also is author of the how-to classic Say It With Presentations.

Customer Reviews

Most Helpful Customer Reviews

19 of 22 people found the following review helpful:

2.0 out of 5 stars For the want of a graphics department...., September 3, 2004

By 

David Kirk (Upstate, New York USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Say It with Charts Workbook (Spiral-bound)

I just received the new latest version of this book - August, 2004. The book succeeds in showing good and bad examples of the same presentations, but that doesn't require a book. It requires a graphics department. Nowhere does the book tell you how to make any of the charts. In today's world, many of us must create our own presentations with whatever is available, usually Excel or Powerpoint or similar tools.

I would also offer that most readers will not work through the exercises, as the percentage of our jobs that requires chart development is usually small. I grasped the basics of the book quickly. Keep it simple. I will assume that certain professionals, such as those in marketing or sales or executives giving a presentation to the board of directors, might need this level of specialization, but I find little useful in the book. Following the guideline of 'keep it simple', I will simplify my priorities, by focusing on other skills mastery. Mastering charts to this degree is beyond my needs.