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Say Everything: How Blogging Began, What It's Becoming, and Why It Matters Hardcover – July 7, 2009

4 out of 5 stars 14 customer reviews

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Editorial Reviews


"This is a terrific history of blogging and a convincing case for its enduring significance. Rosenberg mixes the personal with the conceptual in the same wonderful way that the web does."
—Walter Isaacson, author of Einstein: His Life and Universe and CEO of the Aspen Institute

“Scott Rosenberg is the best defender blogging has ever had. He eludes hype. He comes with no motive to debunk. He knows the history cold, and tells his stories calmly. On what to credit blogging with, and how to delimit it, there is no one with finer judgment. And he is poetic on blogging as a democratic thing. Say Everything is where I'd tell you to start if you want to understand where blogging came from, and why it's important.
—Jay Rosen, creator of PressThink.org and professor of journalism at New York University

"Blogging gives everyone a printing press, unleashing a social force comparable to the printing press. Say Everything tells the story of the people, culture, and technology that made that happen and gives us an idea of where it's going, from a guy who saw it happen around him.”
—Craig Newmark, founder of Craigslist

"Eminently readable and historically definitive...Rosenberg has made it clear why the blogging revolution matters. Certain to be a classic."
—Howard Rheingold, author of Smart Mobs and Visiting Professor of Digital Journalism at Stanford

“The birth of newspapers, radio and television were fascinating events, filled with larger-than-life characters. The thing is, you didn't live through that, and the other thing is, there's not a lot you can do about it now. Blogging is now, it's real, it's fascinating and you're not just watching. Scott takes you on a guided tour of what got us to where we are today."
—Seth Godin, author of Tribes and Purple Cow

"Scott Rosenberg provides an excellent fifteen-year history of the voice of the person' on the Web, from Talking Points Memo to Twitter, and profiles both idealistic pioneers and scrappy entrepreneurs. He offers a cogent look at not only what's new, but also what's next."
—Greg Mitchell, Editor, Editor & Publisher

"The best history makes up for narrow focus with rich detail. Rosenberg’s book delivers exactly that plus his personal insider’s view of famous and familiar bloggerati–the technology, the fiefdoms, the whuffie, the money, and the love. I learned new things about people I’ve known and read for years."
—Lisa Stone, cofounder and CEO of BlogHer, Inc.

About the Author

SCOTT ROSENBERG is an award-winning journalist who left the San Francisco Examiner in 1995 with a group of like-minded colleagues to found Salon.com, where he served first as technology editor, later as managing editor, and finally as vice president for new projects, leaving in 2007 to write Say Everything. For much of that time he wrote a blog covering the world of computers and the web, explaining complex issues in a lively voice for a non-technical readership. His coverage of the Microsoft trial, the Napster controversy, and the Internet bubble earned him a regular following. Rosenberg's writing has appeared in the New York Times, Wired, the San Francisco Examiner, and other publications. His previous books include Dreaming In Code. Visit his website at www.wordyard.com.

Product Details

  • Hardcover: 416 pages
  • Publisher: Crown; 1st edition (July 7, 2009)
  • Language: English
  • ISBN-10: 0307451364
  • ISBN-13: 978-0307451361
  • Product Dimensions: 6.3 x 1.4 x 9.5 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #2,358,972 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By Marylene Delbourg-Delphis on July 12, 2009
Format: Hardcover
Great book -- It reads like a novel, and contrary to most "business" books it is very well written. Writing present or quasi-present history is a difficult genre and any author will always be suspected of lacking the distance necessary to separate out the wheat from the chaff especially, especially in a world where everybody craves for celebrity status. Scott Rosenberg largely and skillfully avoids this pitfall.
Over the last 25 years, digital technologies have empowered people a little bit more each time, but blogging has brought a new type empowerment, not simply the ability to do more things better and faster, but to say and share things differently. The three main sections of the book describe the progressive expansion of the art of blogging from pioneering individuals to the build-up of the massive blogosphere that has reshaped our connection to what's happening around us and to the news media altogether. The book is a gold mine of information -- and helps better understand the foundations of today's social media.
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Format: Hardcover
As a former journalist trained on the job at Forbes, who currently blogs about clean air issues and destinations, I recommend Scott Rosenberg's book, Say Everything. What stood out for me was Scott's explanation about why blogs are meaningful for niche audiences and how trusting the voice of a blogger is not much different than trusting the voice of a mainstream reporter. There's a lot of chatter in the world about how trustworthy a blogger may be. As a former reporter who at times felt chained to the opinions of a magazine and editor, (who in turn may have needed to consider advertisers when writing a story) I believe there's great freedom and honesty that comes with blogging. Like everything in life, we must discern who we will trust. I trust Scott Rosenberg has a good pulse on blogging.
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Format: Hardcover
I'm an occasional blogger, for fun not for profit. And I've followed a number of blogs for several years, leading to a few online friendships. I enjoyed this book immensely, especially the chapter titled "Journalists vs. Bloggers." It's the kind of book you can read sort of randomly.
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Format: Paperback
This book was for a class, and usually for me when I have to read for a class, I'm never really interested in reading like I usually am. I do have to say though, this book was really interesting. There was a lot about blogging that I never knew about. I never really knew how blogging began. I was really interested to read about how September 11th really influenced blogging, how the world was one way, and then it became another.

However, as interesting as I found it, it was a little difficult to read. I felt that there were a lot of different people that were featured in the book, and I feel that if Scott Rosenberg maybe focused on only two or three people that it would have flowed a lot better. It was hard to remember all the names of the people featured. I also think that it dragged on for such a long time.

I really like the introduction, and how he made many different connections to how media was able to grow in the last decade or so. Rosenberg did a really good job with connecting media to events that happened so long ago.

I give this book 3 stars out of 5 because although it was an interesting book, it was really hard for me to get into, and I won't necessarily recommend it to read for fun. But if you are interested in how blogging blew up, then I say you go for it.
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Format: Hardcover
Originally posted at [...]
JWT sent me this book by Scott Rosenberg on blogging's first 15 years. In part one, the author (former editor of Salon.com) goes back to the early days of online diaries and link pages. In part two, Rosenberg tells how technological advances (e.g., the simple interface of Blogger, which hosts this blog) led to an explosion of blogging. In part three, Rosenberg gets to the interesting stuff, the impact and future of blogging.

This readable and interesting book left me with these ideas:

* Warnock's Dilemma, i.e., you may get no response to your blog post because:
1. The post is correct, well-written information that needs no follow-up commentary. There's nothing more to say except "Yeah, what he said."
2. The post is complete and utter nonsense, and no one wants to waste the energy or bandwidth to even point this out.
3. No one read the post, for whatever reason.
4. No one understood the post, but won't ask for clarification, for whatever reason.
5. No one cares about the post, for whatever reason.
I've considered all these reasons when wondering about the lack of comments on posts on this blog.

* The internet has been hard on newspapers (classified ads have moved to Craigslist; weather, sports and business statistics are best viewed online), but magazines are also threatened. I agree with this thinking, and see how daily papers will be replaced by the continuous flow of news from the internet.

* Is blogging journalism? Yes, indeed if it uses the same techniques of journalists (fact-checking, original material, analysis). In fact, I would draw a parallel with the academic world and ask this: "Is blogging academic?" Yes, and academic blogging (on "edublogs"? "Profblogs"?
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