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Say Everything: How Blogging Began, What It's Becoming, and Why It Matters [Paperback]

Scott Rosenberg
4.2 out of 5 stars  See all reviews (12 customer reviews)

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Book Description

June 1, 2010
Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone’s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay.

In Say Everything, Scott Rosenberg chronicles blogging’s unplanned rise and improbable triumph, tracing its impact on politics, business, the media, and our personal lives. He offers close-ups of innovators such as Blogger founder Evan Williams, investigative journalist Josh Marshall, exhibitionist diarist Justin Hall, software visionary Dave Winer, "mommyblogger" Heather Armstrong, and many others.

These blogging pioneers were the first to face new dilemmas that have become common in the era of Google and Facebook, and their stories offer vital insights and warnings as we navigate the future. How much of our lives should we reveal on the Web? Is anonymity a boon or a curse? Which voices can we trust? What does authenticity look like on a stage where millions are fighting for attention, yet most only write for a handful? And what happens to our culture now that everyone can say everything?

Before blogs, it was easy to believe that the Web would grow up to be a clickable TV–slick, passive, mass-market. Instead, blogging brought the Web’s native character into focus–convivial, expressive, democratic. Far from being pajama-clad loners, bloggers have become the curators of our collective experience, testing out their ideas in front of a crowd and linking people in ways that broadcasts can’t match. Blogs have created a new kind of public sphere–one in which we can think out loud together. And now that we have begun, Rosenberg writes, it is impossible to imagine us stopping.

In his first book, Dreaming in Code, Scott Rosenberg brilliantly explored the art of creating software ("the first true successor to The Soul of a New Machine," wrote James Fallows in The Atlantic). In Say Everything, Rosenberg brings the same perceptive eye to the blogosphere, capturing as no one else has the birth of a new medium.


From the Hardcover edition.

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Editorial Reviews

Review

"This is a terrific history of blogging and a convincing case for its enduring significance. Rosenberg mixes the personal with the conceptual in the same wonderful way that the web does."
—Walter Isaacson, author of Einstein: His Life and Universe and CEO of the Aspen Institute

“Scott Rosenberg is the best defender blogging has ever had. He eludes hype. He comes with no motive to debunk. He knows the history cold, and tells his stories calmly. On what to credit blogging with, and how to delimit it, there is no one with finer judgment. And he is poetic on blogging as a democratic thing. Say Everything is where I'd tell you to start if you want to understand where blogging came from, and why it's important.
—Jay Rosen, creator of PressThink.org and professor of journalism at New York University

"Blogging gives everyone a printing press, unleashing a social force comparable to the printing press. Say Everything tells the story of the people, culture, and technology that made that happen and gives us an idea of where it's going, from a guy who saw it happen around him.”
—Craig Newmark, founder of Craigslist

"Eminently readable and historically definitive...Rosenberg has made it clear why the blogging revolution matters. Certain to be a classic."
—Howard Rheingold, author of Smart Mobs and Visiting Professor of Digital Journalism at Stanford

“The birth of newspapers, radio and television were fascinating events, filled with larger-than-life characters. The thing is, you didn't live through that, and the other thing is, there's not a lot you can do about it now. Blogging is now, it's real, it's fascinating and you're not just watching. Scott takes you on a guided tour of what got us to where we are today."
—Seth Godin, author of Tribes and Purple Cow

"Scott Rosenberg provides an excellent fifteen-year history of the voice of the person' on the Web, from Talking Points Memo to Twitter, and profiles both idealistic pioneers and scrappy entrepreneurs. He offers a cogent look at not only what's new, but also what's next."
—Greg Mitchell, Editor, Editor & Publisher

"The best history makes up for narrow focus with rich detail. Rosenberg’s book delivers exactly that plus his personal insider’s view of famous and familiar bloggerati–the technology, the fiefdoms, the whuffie, the money, and the love. I learned new things about people I’ve known and read for years."
—Lisa Stone, cofounder and CEO of BlogHer, Inc.


From the Hardcover edition.

About the Author

SCOTT ROSENBERG is an award-winning journalist who left the San Francisco Examiner in 1995 with a group of like-minded colleagues to found Salon.com, where he served first as technology editor, later as managing editor, and finally as vice president for new projects, leaving in 2007 to write Say Everything. For much of that time he wrote a blog covering the world of computers and the web, explaining complex issues in a lively voice for a non-technical readership. His coverage of the Microsoft trial, the Napster controversy, and the Internet bubble earned him a regular following. Rosenberg's writing has appeared in the New York Times, Wired, the San Francisco Examiner, and other publications. His previous books include Dreaming In Code. Visit his website at www.wordyard.com.


From the Hardcover edition.

Product Details

  • Paperback: 416 pages
  • Publisher: Broadway (June 1, 2010)
  • Language: English
  • ISBN-10: 0307451372
  • ISBN-13: 978-0307451378
  • Product Dimensions: 5.1 x 0.9 x 8 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,069,411 in Books (See Top 100 in Books)

More About the Author

I grew up in Queens, NY, and first experienced the joys of self-publishing in close proximity to a hand-cranked mimeograph machine. Spent my 20s as a theater and movie critic, first for the Boston Phoenix, then the SF Examiner. Fell under the spell of the Bay Area's techno-culture just in time to experience the joys of self-publishing on the Web in its earliest days. Helped found Salon.com in 1995, edited its technology coverage through 1999, then became managing editor. Took a leave from Nov 2004 to Dec. 2005 to write DREAMING IN CODE.

Customer Reviews

4.2 out of 5 stars
(12)
4.2 out of 5 stars
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Most Helpful Customer Reviews
14 of 15 people found the following review helpful
5.0 out of 5 stars When a great business book reads like a novel July 12, 2009
Format:Hardcover
Great book -- It reads like a novel, and contrary to most "business" books it is very well written. Writing present or quasi-present history is a difficult genre and any author will always be suspected of lacking the distance necessary to separate out the wheat from the chaff especially, especially in a world where everybody craves for celebrity status. Scott Rosenberg largely and skillfully avoids this pitfall.
Over the last 25 years, digital technologies have empowered people a little bit more each time, but blogging has brought a new type empowerment, not simply the ability to do more things better and faster, but to say and share things differently. The three main sections of the book describe the progressive expansion of the art of blogging from pioneering individuals to the build-up of the massive blogosphere that has reshaped our connection to what's happening around us and to the news media altogether. The book is a gold mine of information -- and helps better understand the foundations of today's social media.
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7 of 9 people found the following review helpful
5.0 out of 5 stars Important Book for Digital Age July 31, 2009
Format:Hardcover
As a former journalist trained on the job at Forbes, who currently blogs about clean air issues and destinations, I recommend Scott Rosenberg's book, Say Everything. What stood out for me was Scott's explanation about why blogs are meaningful for niche audiences and how trusting the voice of a blogger is not much different than trusting the voice of a mainstream reporter. There's a lot of chatter in the world about how trustworthy a blogger may be. As a former reporter who at times felt chained to the opinions of a magazine and editor, (who in turn may have needed to consider advertisers when writing a story) I believe there's great freedom and honesty that comes with blogging. Like everything in life, we must discern who we will trust. I trust Scott Rosenberg has a good pulse on blogging.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Enjoyable reading February 14, 2010
By PWJ
Format:Hardcover
I'm an occasional blogger, for fun not for profit. And I've followed a number of blogs for several years, leading to a few online friendships. I enjoyed this book immensely, especially the chapter titled "Journalists vs. Bloggers." It's the kind of book you can read sort of randomly.
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Most Recent Customer Reviews
4.0 out of 5 stars Not perfect, but a wonderful read
Mr Rosenberg has done it again with "Say Everything". The last book, "Dreaming in Code: Two Dozen Programmers, Three Years, 4,732 Bugs, and One Quest for Transcendent Software" was... Read more
Published on January 5, 2010 by Allison M. Perkel
5.0 out of 5 stars Chapters discuss pre- and post-blogging environments with an eye to...
SAY EVERYTHING: HOW BLOGGING BEGAN, WHAT IT'S BECOMING, AND WHY IT MATTERS offers a history of blogging's rise and triumph, consider its impact on political, social, business and... Read more
Published on November 16, 2009 by Midwest Book Review
4.0 out of 5 stars A Comprehensive Treatment of Blogging
"Say Everything" is a detailed account of the history of blogging as well as the individuals who brought about this medium which is growing in popularity each day. Read more
Published on October 31, 2009 by John R. Sedivy
4.0 out of 5 stars Also appropriate for academic bloggers
Originally posted at [...]
JWT sent me this book by Scott Rosenberg on blogging's first 15 years. In part one, the author (former editor of Salon. Read more
Published on October 26, 2009 by David Zetland
3.0 out of 5 stars Say everything doesn't really say much that is worthwhile
Say everything doesn't really say enough.

When I read Scott Rosenberg's "Dreaming In Code", I was left with the impression that he was trying to be the new Tracy... Read more
Published on October 5, 2009 by Jerry Saperstein
4.0 out of 5 stars This is what happens when terrific writer takes on a fascinating...
Scott Rosenberg takes tons of information and puts in in the context of some really interesting people like Justin Hall and some world-changing events like 9/11 to give us a... Read more
Published on September 19, 2009 by Jann Sabin
5.0 out of 5 stars This history feels right, though I'm too close to the story to be...
It's a bit weird reading "Say Everything," Scott Rosenberg's book about the history of blogging. I've read lots of tech books, but this one involves many people I know, directly or... Read more
Published on September 14, 2009 by Penmachine
5.0 out of 5 stars Excellent review of blogging's beginning from an insider
Scott's overview of the who, what, when, where and why of blogging is tremendous. It's a terrific read - not too insidery for people who didn't live through this, and pitch-perfect... Read more
Published on September 3, 2009 by R. Klau
1.0 out of 5 stars Tedious
"Which voices can we trust when millions are fighting for attention, yet most write only for a handful" asks Rosenberg at the beginning of "Say Everything. Read more
Published on July 23, 2009 by Loyd E. Eskildson
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Topic From this Discussion
Was the word "blog" just the male-gendered version of "journal"?
Thanks for the comments, Hal. I'm aware of some, but not all, of the examples you cite. To me blogs really are a different (though obviously related) form from journals, which are more inward facing and less link-y. (One of the people who has articulated this most thoughtfully is Meg Hourihan.)... Read more
Jul 2, 2009 by Scott Rosenberg |  See all 2 posts
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