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Say Everything: How Blogging Began, What It's Becoming, and Why It Matters Paperback – June 1, 2010


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Product Details

  • Paperback: 416 pages
  • Publisher: Broadway Books (June 1, 2010)
  • Language: English
  • ISBN-10: 0307451372
  • ISBN-13: 978-0307451378
  • Product Dimensions: 7.9 x 6.7 x 0.9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,311,762 in Books (See Top 100 in Books)

Editorial Reviews

Review

"This is a terrific history of blogging and a convincing case for its enduring significance. Rosenberg mixes the personal with the conceptual in the same wonderful way that the web does."
—Walter Isaacson, author of Einstein: His Life and Universe and CEO of the Aspen Institute

“Scott Rosenberg is the best defender blogging has ever had. He eludes hype. He comes with no motive to debunk. He knows the history cold, and tells his stories calmly. On what to credit blogging with, and how to delimit it, there is no one with finer judgment. And he is poetic on blogging as a democratic thing. Say Everything is where I'd tell you to start if you want to understand where blogging came from, and why it's important.
—Jay Rosen, creator of PressThink.org and professor of journalism at New York University

"Blogging gives everyone a printing press, unleashing a social force comparable to the printing press. Say Everything tells the story of the people, culture, and technology that made that happen and gives us an idea of where it's going, from a guy who saw it happen around him.”
—Craig Newmark, founder of Craigslist

"Eminently readable and historically definitive...Rosenberg has made it clear why the blogging revolution matters. Certain to be a classic."
—Howard Rheingold, author of Smart Mobs and Visiting Professor of Digital Journalism at Stanford

“The birth of newspapers, radio and television were fascinating events, filled with larger-than-life characters. The thing is, you didn't live through that, and the other thing is, there's not a lot you can do about it now. Blogging is now, it's real, it's fascinating and you're not just watching. Scott takes you on a guided tour of what got us to where we are today."
—Seth Godin, author of Tribes and Purple Cow

"Scott Rosenberg provides an excellent fifteen-year history of the voice of the person' on the Web, from Talking Points Memo to Twitter, and profiles both idealistic pioneers and scrappy entrepreneurs. He offers a cogent look at not only what's new, but also what's next."
—Greg Mitchell, Editor, Editor & Publisher

"The best history makes up for narrow focus with rich detail. Rosenberg’s book delivers exactly that plus his personal insider’s view of famous and familiar bloggerati–the technology, the fiefdoms, the whuffie, the money, and the love. I learned new things about people I’ve known and read for years."
—Lisa Stone, cofounder and CEO of BlogHer, Inc.


From the Hardcover edition.

About the Author

SCOTT ROSENBERG is an award-winning journalist who left the San Francisco Examiner in 1995 with a group of like-minded colleagues to found Salon.com, where he served first as technology editor, later as managing editor, and finally as vice president for new projects, leaving in 2007 to write Say Everything. For much of that time he wrote a blog covering the world of computers and the web, explaining complex issues in a lively voice for a non-technical readership. His coverage of the Microsoft trial, the Napster controversy, and the Internet bubble earned him a regular following. Rosenberg's writing has appeared in the New York Times, Wired, the San Francisco Examiner, and other publications. His previous books include Dreaming In Code. Visit his website at www.wordyard.com.


From the Hardcover edition.

More About the Author

I grew up in Queens, NY, and first experienced the joys of self-publishing in close proximity to a hand-cranked mimeograph machine. Spent my 20s as a theater and movie critic, first for the Boston Phoenix, then the SF Examiner. Fell under the spell of the Bay Area's techno-culture just in time to experience the joys of self-publishing on the Web in its earliest days. Helped found Salon.com in 1995, edited its technology coverage through 1999, then became managing editor. Took a leave from Nov 2004 to Dec. 2005 to write DREAMING IN CODE.

Customer Reviews

I trust Scott Rosenberg has a good pulse on blogging.
Donna Barnett
Great book -- It reads like a novel, and contrary to most "business" books it is very well written.
Marylene Delbourg-Delphis
It's hard to give a review for something that I wouldn't normally pick up and read.
Alexa

Most Helpful Customer Reviews

14 of 15 people found the following review helpful By Marylene Delbourg-Delphis on July 12, 2009
Format: Hardcover
Great book -- It reads like a novel, and contrary to most "business" books it is very well written. Writing present or quasi-present history is a difficult genre and any author will always be suspected of lacking the distance necessary to separate out the wheat from the chaff especially, especially in a world where everybody craves for celebrity status. Scott Rosenberg largely and skillfully avoids this pitfall.
Over the last 25 years, digital technologies have empowered people a little bit more each time, but blogging has brought a new type empowerment, not simply the ability to do more things better and faster, but to say and share things differently. The three main sections of the book describe the progressive expansion of the art of blogging from pioneering individuals to the build-up of the massive blogosphere that has reshaped our connection to what's happening around us and to the news media altogether. The book is a gold mine of information -- and helps better understand the foundations of today's social media.
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8 of 10 people found the following review helpful By Donna Barnett on July 31, 2009
Format: Hardcover
As a former journalist trained on the job at Forbes, who currently blogs about clean air issues and destinations, I recommend Scott Rosenberg's book, Say Everything. What stood out for me was Scott's explanation about why blogs are meaningful for niche audiences and how trusting the voice of a blogger is not much different than trusting the voice of a mainstream reporter. There's a lot of chatter in the world about how trustworthy a blogger may be. As a former reporter who at times felt chained to the opinions of a magazine and editor, (who in turn may have needed to consider advertisers when writing a story) I believe there's great freedom and honesty that comes with blogging. Like everything in life, we must discern who we will trust. I trust Scott Rosenberg has a good pulse on blogging.
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2 of 2 people found the following review helpful By PWJ on February 14, 2010
Format: Hardcover
I'm an occasional blogger, for fun not for profit. And I've followed a number of blogs for several years, leading to a few online friendships. I enjoyed this book immensely, especially the chapter titled "Journalists vs. Bloggers." It's the kind of book you can read sort of randomly.
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2 of 3 people found the following review helpful By David Zetland on October 26, 2009
Format: Hardcover
Originally posted at [...]
JWT sent me this book by Scott Rosenberg on blogging's first 15 years. In part one, the author (former editor of Salon.com) goes back to the early days of online diaries and link pages. In part two, Rosenberg tells how technological advances (e.g., the simple interface of Blogger, which hosts this blog) led to an explosion of blogging. In part three, Rosenberg gets to the interesting stuff, the impact and future of blogging.

This readable and interesting book left me with these ideas:

* Warnock's Dilemma, i.e., you may get no response to your blog post because:
1. The post is correct, well-written information that needs no follow-up commentary. There's nothing more to say except "Yeah, what he said."
2. The post is complete and utter nonsense, and no one wants to waste the energy or bandwidth to even point this out.
3. No one read the post, for whatever reason.
4. No one understood the post, but won't ask for clarification, for whatever reason.
5. No one cares about the post, for whatever reason.
I've considered all these reasons when wondering about the lack of comments on posts on this blog.

* The internet has been hard on newspapers (classified ads have moved to Craigslist; weather, sports and business statistics are best viewed online), but magazines are also threatened. I agree with this thinking, and see how daily papers will be replaced by the continuous flow of news from the internet.

* Is blogging journalism? Yes, indeed if it uses the same techniques of journalists (fact-checking, original material, analysis). In fact, I would draw a parallel with the academic world and ask this: "Is blogging academic?" Yes, and academic blogging (on "edublogs"? "Profblogs"?
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Format: Hardcover
SAY EVERYTHING: HOW BLOGGING BEGAN, WHAT IT'S BECOMING, AND WHY IT MATTERS offers a history of blogging's rise and triumph, consider its impact on political, social, business and personal lives and providing close-ups of Blogger founders and innovators who pioneered the industry. Chapters discuss pre- and post-blogging environments with an eye to revealing how society has changed because of them.
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3 of 5 people found the following review helpful By Penmachine on September 14, 2009
Format: Hardcover
It's a bit weird reading "Say Everything," Scott Rosenberg's book about the history of blogging. I've read lots of tech books, but this one involves many people I know, directly or indirectly, and an industry I've been part of since its relatively early days. I've corresponded with many of the book's characters, linked back and forth with them, even met a few in person from time to time. And I directly experienced and participated in many of the changes Rosenberg writes about.

The history the book tells, mostly in the first couple of hundred pages, feels right. He doesn't try to find The First Blogger, but he outlines how the threads came together to create the first blogs, and where things went after that. Then Rosenberg turns to analysis and commentary, which is also good. I never found myself thinking, Hey, that's not right! or You forgot the most important part!--and according to Rosenberg, that was the feeling about mainstream reporting that got people like Dave Winer, a major instigator of the technology, blogging to begin with.

Rosenberg's last book, "Dreaming in Code," came out only last year, in 2008, so much of what's in "Say Everything" is remarkably current. He covers why blogging is likely to survive newer phenomena like Facebook and Twitter. And he doesn't hold back in his scorn for the largely old-fashioned thinking of his former newspaper colleagues (he used to work at the San Francisco Examiner before helping found [...]).

But then I hit page 317, where he writes:

"...bloggers attend to philosophical discourse as well as pop-cultural ephemera; they document private traumas as well as public controversies. They have sought faith and spurned it, chronicled awful illnesses and mourned unimaginable losses.
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