Customer Reviews

Say it and Live it

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Say It and Live It goes beyond mere words and offers cases studies about companies that have produced and used mission statements to further their own goals, produce more profits and beat the competition. The authors show in step by step fashion how your company can craft a mission statement that really works.

This is an excellent, readable book that delivers on what it promises.

I highly recommend it. Say It and Live It is a book you'll want to read twice -- maybe three times!

Say It and Live It was published in 1995, and still leads the pack on creating organizational mission statements. 50 actual statements are followed by commentary. Don't look here if you want exercises for your next exec retreat - no lamebrainstorming, values shopping lists, or instruction on building a culture to match the top dog's personally penned manifesto. Look here if you need thoughtful phrasing to express your organization's values, goals, priorities and vision. Beware pointy-haired-bosses: if you plagiarize and try to impose another organization's values on your employees, derision and demoralization will ensue! Think it through.