Scan Me: Everybody's Guide to the Magical World of QR Codes [Paperback]

Mick Winter (Author)

Book Description

Publication Date: April 20, 2011

Everybody's Guide to the Magical World of QR Codes Imagine you could hold your mobile phone up to an image, and magically summon any information you wished.You see a movie poster and wonder if the movie is worth seeing. Zap! You're watching the movie's trailer. You see a restaurant menu and wonder about the food. Zap! You're reading reviews from people who ate there. You're at a subway stop. Zap! You're seeing the actual arrival time of the next train. You see a magazine ad for a product and want to buy it. Zap! You've placed the order. How does this magic happen? With something called a QR Code. If you have a business or non-profit organization, you absolutely want to know how to use QR Codes. This book will tell you how you can use them in your marketing to attract, assist, hang on to and increase your customers. If you want to know how to make them and use them for personal or educational use, you'll learn that, too. They're free. They're fun. They're useful. Why not start now?

Product Details

• Paperback: 144 pages
• Publisher: Westsong Publishing (April 20, 2011)
• Language: English
• ISBN-10: 0965900037
• ISBN-13: 978-0965900034
• Product Dimensions: 9 x 6 x 0.3 inches
• Shipping Weight: 4.8 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #486,498 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

1.0 out of 5 stars Read wikipedia instead, August 8, 2011

By 

Jeroen - See all my reviews

This review is from: Scan Me: Everybody's Guide to the Magical World of QR Codes (Paperback)

To start with the conclusion: I would not recommend this book to anyone. This book promises to "tell you ALL about them" but instead gives you nothing you couldn't find with just 10 minutes of browsing the web.

What I was expecting was an in-depth and all-round explanation on QR-codes, for example details about required sizes (not just "about 100 pixels wide is okay"), error correction percentages, overviews of (smart)phone capabilities, etc etc.

Instead this book offers only two things. First, it starts with a short introduction, but: you're better off reading the Wikipedia page on QR codes (from which several things almost seem to be copy-pasted). Second, the book gives an "A-Z list of QR codes" that basically goes like this: "You can print a QR code on a flyer. You can also print it on clothing. And hey! You can also print it on...".

0 of 1 people found the following review helpful:

4.0 out of 5 stars A comprehensive starter, August 11, 2011

By 

Bugey (San Francisco) - See all my reviews

This review is from: Scan Me: Everybody's Guide to the Magical World of QR Codes (Paperback)

On the eve of QR codes' ubiquity, Mick has provided an exhaustive index of possible applications, plus just a bit of history and background. Interestingly, there are two users for all this basic information: both the lay person who wants access to the layers of intelligence QRs provide and the vendors who supply the layers; both meet happily in these pages.

0 of 2 people found the following review helpful:

5.0 out of 5 stars Accelerate Your Knowledge on QR Codes, August 18, 2011

By 

KB - See all my reviews

This review is from: Scan Me: Everybody's Guide to the Magical World of QR Codes (Paperback)

Need to quickly get up to speed on QR codes? This book is for you - it provides just about everything you need to know to start using QR codes - a solid primer. The A-Z real world use cases not only give you examples of how they are used, but will spark some ideas on how you can get the most out of QR codes. I have recommended this book nemerous times to colleagues within my company's marketing department - we are starting to use QR codes for brochures, events, and products and there are a lot of questions - this book answers them. You will not be disappointed.