Scenario Planning Handbook: Developing Strategies in Uncertain Times [Hardcover]

Ian Wilson (Author), Bill Ralston (Author)

Book Description

ISBN-10: 0324312857 | ISBN-13: 978-0324312850 | Publication Date: June 9, 2006 | Edition: 1

It's practical. It's easy-to-use. It works. SCENARIO PLANNING HANDBOOK: DEVELOPING STRATEGIES IN UNCERTAIN TIMES reveals the most effective stategy techniques available to help you, a decision-maker, plan for the future. And with this strategy textbook, you won't just get theory. You'll also get the most up-to-date data, analysis, and expert insights that show you how to succeed. Don't let uncertainty paralyze you or force a bad decision. Let SCENARIO PLANNING HANDBOOK: DEVELOPING STRATEGIES IN UNCERTAIN TIMES guide you using the decision-making practices that are proven to work.

Editorial Reviews

About the Author

Bill Ralston has led more than 50 scenario-planning projects for companies around the world. He is a vice president and board member of SRI Consulting Business Intelligence, and president of PGO Consulting.

Ian Wilson is Principal of Wolf Enterprises in San Rafael, Ca., where he consults with senior management teams on projects involving strategic management, strategic vision, and scenario planning.

Product Details

• Hardcover: 272 pages
• Publisher: South-Western Educational Pub; 1 edition (June 9, 2006)
• Language: English
• ISBN-10: 0324312857
• ISBN-13: 978-0324312850
• Product Dimensions: 9.2 x 6.4 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #411,412 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

4.0 out of 5 stars Using scenarios as a comprehensive planning tool, December 15, 2009

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
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This review is from: Scenario Planning Handbook: Developing Strategies in Uncertain Times (Hardcover)

Herman Kahn, brilliant strategist and game theorist, is the godfather of scenario planning. (He partly inspired Dr. Strangelove, the creepy character played by Peter Sellers in the 1964 madcap movie of the same name.) During the 1950s and 1960s, Kahn used the intellectual tool of scenario planning to examine and write about the horrific consequences of thermonuclear war. Originally a national military strategizing tool, scenario planning crossed into the business world during the late 1960s. It does not predict the future. Rather, strategists use it to examine and plan for possible futures. Consultants and futurists Ian Wilson and William K. Ralston Jr. are bona fide scenario-planning experts, however, they could have explained more plainly exactly how companies should handle the complexities of carrying out the process. Some examples are unclear and the text sometimes becomes dense. Still, getAbstract finds that leaders and managers can benefit from this useful overview of the subject, particularly the structure of the 18-step plan for conducting a scenario-planning exercise.