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The Scent of Desire: Discovering Our Enigmatic Sense of Smell [Hardcover]

Rachel Herz (Author)
3.7 out of 5 stars  See all reviews (23 customer reviews)

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Book Description

October 9, 2007

Shakespeare wrote that a rose by any other name would smell as sweet. But if you cannot smell, does the rose lose its sweetness?

The first and definitive book on the psychology of smell, The Scent of Desire traces the importance of smell in our lives, from nourishment to procreation to our relationships with the people closest to us and the world at large. Smell was the very first sense to evolve and is located in the same part of the brain that processes emotion, memory, and motivation. To our ancestors, the sense of smell wasn't just important, it was crucial to existence and it remains so today. Our emotional, physical, even sexual lives are profoundly shaped by both our reactions to and interpretations of different smells.

Why do some people like a certain smell and others hate it? Is smell personal or cultural? How does smell affect our choices and our daily lives? Rachel Herz explores these questions and examines the role smell plays in our lives, and how this most essential of senses is imperative to our physical and emotional well-being. Herz investigates how our sense of smell functions, examines what purpose it serves, and shows how inextricably it is linked to our survival. She introduces us to people who have lost their ability to smell and shows how their experiences confirm this sense's importance by illuminating the traumatic effect its loss has on the quality of day-to-day living. Herz illustrates how profoundly scent and the sense of smell affect our daily lives with numerous examples and personal accounts based on her years of research.

The wonders of our sense of smell are all explored in a compelling and engaging manner, from emotions and memory to aromatherapy and pheromones. For anyone who has ever wondered about human nature or been curious about the secrets of both the body and the mind, The Scent of Desire is a fascinating, down-to-earth tour of the psychology and biology of our most neglected sense, the sense of smell.


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Editorial Reviews

From Publishers Weekly

Herz, a Brown University professor specializing in the psychology of smell, demonstrates that this sense is vital to our well being-so important to mental and physical health that its loss can drive some people to suicide. Herz explores the relationships between scent, emotion and behavior, emphasizing that scent is an important component of sexual attraction and thus crucial for the survival of our species. Many intriguing facts enliven her book. For example, scents are intimately connected to memory and can be used as memory aids; olfaction shuts down while we are asleep; newborns and their mothers recognize each other by their scent. Herz debunks the mystique of aromatherapy, which she says is effective because of our emotional associations with scents rather than because of any direct action of the scent. Emerging technologies of scent, such as electronic noses that can sniff out terrorists, breath analyzers that can detect diseases and marketing theories based on scents, are given a chapter, but Herz admits that she would rather see the development of technologies to restore the sense of smell to people who have lost it, because for her, scent is essential to our humanity. This illuminating book argues convincingly that the sense of smell should never be taken for granted. (Oct. 9)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“You’ll never take your nose for granted again once you’ve read The Scent of Desire.” (USA Today )

“Fascinating . . . A serious book, with many whiffs of delight.” (Washington Post Book World )

“A delightfully unexpected blend of personal anecdotes, pop-cultural erudition and scientific understanding. ” (Kirkus Reviews )

THE SCENT OF DESIRE was a finalist for the 2009 AAAS Excellence in Science Writing Award (The American Association for the Advancement of Science )

“Charming. A reminder that life without aromas...would be sad indeed.” (Curled Up with a Good Book )

“A great reference book that everyone should read. An excellent overview of the sense of smell. It kills some of the myths that have long been corrupting Perfumery and explains where the higher debates should really be. Thank you, Rachel Herz, for gathering these facts about olfaction in one place.” (Christophe Laudamiel, Senior Perfumer, Fine Fragrances & Innovation )

“This is a spicy perfume of a book, redolent with fascinating facts and provocative hypotheses.” (Steven Pinker, Johnstone Professor, Harvard University, author of The Language Instinct, How the Mind Works, and The Stuff of Thought )

“Filled with intriguing bits of information.” (Weekly Standard )

“Intriguing...This illuminating book argues convincingly that the sense of smell should never be taken for granted.” (Publishers Weekly )

“Astounding and sometimes mind-boggling with (a) wonderfully charming voice and writing style.” (Blogcritics.org )

Product Details

  • Hardcover: 288 pages
  • Publisher: William Morrow; 1 edition (October 9, 2007)
  • Language: English
  • ISBN-10: 0060825375
  • ISBN-13: 978-0060825379
  • Product Dimensions: 8.5 x 6 x 1 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #786,867 in Books (See Top 100 in Books)

More About the Author

Dr. Rachel Herz is on the faculty at Brown University and a professional consultant. She has been working on the psychology of smell since 1990 and is considered to be one of the world's leading experts. Her book, The Scent of Desire: Discovering Our Enigmatic Sense of Smell (William Morrow/Harper-Collins) was published in 2007 and selected as a finalist for the "2009 AAAS/Subaru SB&F Prize for Excellence in Science Books." Her intellectual interests recently took a turn and she is now studying the emotion of disgust. Her latest book is, That's Disgusting: Unraveling the Mysteries of Repulsion (W.W. Norton & Co).

Rachel Herz serves on several advisory boards, including The Fragrance Foundation, and consults for many of the world's leading multinational flavor and fragrance companies. Her expertise has led to legal work as an expert witness in cases involving the sense of smell, and numerous appearances on national media, including ABC News, The Discovery Channel, The New York Times, New Yorker, Time magazine, Rolling Stone, Salon.com and O, the Oprah Magazine. Please visit her blog at Psychology Today and her website: www.rachelherz.com.

Rachel Herz is a dual citizen of the US and Canada. She grew up in Montreal Canada and received her Ph.D. from the University of Toronto. Rachel Herz is fascinated by human nature and loves all things scented and sensory. She lives in New England with her canine and human family.


 

Customer Reviews

23 Reviews
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Average Customer Review
3.7 out of 5 stars (23 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

16 of 17 people found the following review helpful:
5.0 out of 5 stars Who knew?, December 2, 2007
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Leslie (SANTA BARBARA, CA, United States) - See all my reviews
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This review is from: The Scent of Desire: Discovering Our Enigmatic Sense of Smell (Hardcover)
As a physician, I didn't think that I had much to learn from this book, nor a reason to really care. WRONG. Dr. Herz tells us things that impact our every waking hour. I can't stop talking about this book! You will be intrigued by her research and stories. Your nose will have an elevated place in heart. Highly recommended.
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9 of 9 people found the following review helpful:
4.0 out of 5 stars Just one problem, February 12, 2008
This review is from: The Scent of Desire: Discovering Our Enigmatic Sense of Smell (Hardcover)
Great book on a fascinating topic that's only recently been addressed by the scientific community. Herz does a wonderful job of laying out much of the current research on smell our most neglected sense. She's a skillful writer who can translate scientific concepts and relate them to everyday experiences.

My only problem with the book was that, since she'd either not not read Lynn Wyatt's 2001 tome, "Jacobsen's Organ and the Remarkable Nature of Smell", or she discounted it. Since she didn't include the discovery of a secondary olfactory system, she theorized that pheromone transfer among humans is effected through skin to skin contact. Read both books as complements to one another, along with The Emperor of Scent for a triangulated view of the controversy surrounding smell.
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11 of 12 people found the following review helpful:
5.0 out of 5 stars This book is Fascinating, Witty and Articulate!, October 12, 2007
This review is from: The Scent of Desire: Discovering Our Enigmatic Sense of Smell (Hardcover)
I was lucky enough to get a galley copy, and I have already read the whole thing - cover to cover, twice. The examples, the author's experiences, the hypotheses, all rolled into one are just simply fascinating. I truly believe scent is the most important sense, and it really changed my life. Scent triggers memory, thus I used scent as a way to study for the bar exam. I used a "scent roll stick." It was clove flavored and I used to practically bathe in it every time I cracked a book to study. The day I sat for the bar I rubbed it all over me, so much so that the girl next to me was mildly offended. However, I passed the test with flying colors! Thank you Dr. Herz! -Theresa Rose Nickols, Esq.
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scent collar, smell loss, odor cue, skunk spray, food aromas, odor molecules
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United States, Michael Hutchence, Jessica Ross, Monell Chemical Senses Center, Old Spice, North American, United Kingdom, The New World, New York City, University of California, Thomas Pink, New Yorkers, Old World, Marcia Pelchat, North Atlantic, The Grille
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