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School and Community Relations, The (8th Edition) Hardcover – July 15, 2004

ISBN-13: 978-0205412068 ISBN-10: 0205412068 Edition: 8th

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Product Details

  • Hardcover: 368 pages
  • Publisher: Allyn & Bacon; 8 edition (July 15, 2004)
  • Language: English
  • ISBN-10: 0205412068
  • ISBN-13: 978-0205412068
  • Product Dimensions: 7.5 x 1 x 9.5 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #1,369,670 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Well-researched and applied, this best-selling text provides school officials the how and the why for effective communication with their staffs and their communities to improve school quality and student learning. Chapters are arranged in a way that allows the reader to learn how to establish a public/community-relations program that will be effective with every audience a school administrator will encounter. The authors continue to teach, research, and work extensively with school administrators, and their experience allows them to provide practical advice that is field tested and successful.

New to This Edition

  • Issues associated with No Child Left Behind and reporting achievement and test scores are explored to provide school leaders with guidance in dealing with thorny public relations issues (Chapters 8 & 16).
  • Includes new discussion of school crises such as shootings, terrorism and other post-9/11 situations and what they involve from a communications perspective.
  • A revised chapter on “The School and the Internet” (Chapter 13) discusses the role and the power of new technology in school-community relations.
  • An updated chapter, “Avoiding and Handling School Violence,” addresses current concerns of school administrators (Chapter 9).
  • Incorporates new coverage of working with diverse audiences and related communications issues.
  • Discusses the Freedom of Information Act (FOIA) and its implications for schools satisfying requests for information by the media and the public.
  • An Instructor's Manual is available electronically by contacting your local sales representative.

Visit the Educational Leadership SuperSite at www.ablongman.com/edleadership for additional leadership resources!


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Customer Reviews

Really enjoyed and learned.
T. Castillo
I bought this book for my educational & administration supervision class.
Rheadawn Brown
My order came right on time!
Joycelyn Y. Smith

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Rheadawn Brown on December 23, 2008
Format: Hardcover Verified Purchase
I bought this book for my educational & administration supervision class. If you are in an administrative position working closely with the community of your local school, then this book is a great resource to guide you on speaking, presenting, editing, and negotiating tips.
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1 of 1 people found the following review helpful By 505ldh on February 17, 2013
Format: Hardcover
I never opened the box because I ordered the wrong edition. If I could have I would have ordered the 9th ed from the same company.
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1 of 1 people found the following review helpful By T. Castillo on July 1, 2014
Format: Hardcover Verified Purchase
Good Book. Very informative. Really enjoyed and learned.
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By Marie J on June 15, 2014
Format: Hardcover Verified Purchase
I used this book for a class and found it very useful with great information. It was an easy read.
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Format: Hardcover Verified Purchase
We ordered for the book about a month ago and the book arrived on schedule. The reviewer has ordered several books including this one. I am so happy because the book is in good condition even as good as new one. I love it.
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By Soapy on January 22, 2014
Format: Hardcover Verified Purchase
I bought this text book because it was required for a particular college class. I have not found it to be of interest because it was not my choice to buy it.
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By brent on December 19, 2013
Format: Hardcover Verified Purchase
The book was in great condition and everything worked out perfectly for what I needed to accomplish what had to be done.
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By V. Tillman on December 8, 2013
Format: Hardcover Verified Purchase
I rented this for a class on community relations. It covers a great deal of material that would be invaluable to the administrator. I recommend it.
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