Customer Reviews

Schwinn Bicycles

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This was an interesting read with excellent modern and vintage photos, catalog images and other illustrations. The book covers the history of the bicycle industry and Schwinn's role developing an American icon. I particularly liked the insightful description of the business aspects of the companies' history including its sales and marketing efforts, distribution strategies and other accomplishments. I wish the book had more on the various models as a collectors guide. Overall a very nice book.

This is certainly not the most detailed or focused book on the great bicycles from Schwinn, but this is a handsome, even-handed overview of the company and its bikes. With great color photographs, advertising art, catalog images, and historical photographs, this book is informative and delightful.

Large format, squarish paperback, 160 pp on glossy stock. Illustrations throughout.

TABLE OF CONTENTS
The Origins of Schwinn
"Soaring On With Lightning Speed"
Schwinn's Motorcycle Era
Balloon-Tire Quality
Uphill on Lightweights
The War Years
The Black Phantom Era
The New Bicycle Boom
To The Second Century