“This book is an effective manual of how scientists can– and should – engage with the public.” (Watershed Sentinel, 1 July 2013)
“The book is easy to read and contains many references andconsulting it will improve any science communicationevent.” (TCE Today.com, 1 November 2013)
“If you want to know more about the history of sciencecommunication, how it fits with your day job, or about otherpeople’s experiences then this book will be of value. It iswritten in an academic style with references to further readingthroughout. . . I would recommend this book as an introduction tosci-com.” (Microbiology Today, 30 August2013)
“Science Communication – A practical guide forscientists will be an invaluable resource for any scientist wishingto develop their scientific career by starting to engage in sciencecommunication or for those who already have experience in sciencecommunication and wish to refresh their skills.” (Nutrition Bulletin, 1 June 2013)
From the Back Cover
The public has a fascination with science. This can be bothpositive and negative as highlighted in the public's perception ofrecent scientific developments such therapeutic stem cells andGenetic Modification (GM). Science communication is a rapidlyexpanding area and meaningful engagement between scientists and thepublic requires effective communication. Sciencecommunication is multi-faceted; it encompasses sociology,psychology, political science and communication studies as well asthe science itself.
This book presents a short history of science communicationbefore comprehensively offering ideas, inspiration and practicaladvice for the design and delivery of effective sciencecommunication activity and events. The book uses a variety of casestudies written by highly regarded scientists from around the globeto highlight and illustrate areas such as interacting with schools,policy makers, citizen scientists and the general public. This bookalso offers practical advice such as applying to funding streams,designing activities and events, undertaking effective evaluationas well as the dissemination of best practice.
This book has been written for scientists at all stages of theircareer, including undergraduates and postgraduates wishing toengage with effective science communication for the firsttime, or looking to develop their science communicationportfolio.