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This book approaches an advertising solution thru scientific prespective in both psychological and experiment level. Read morePublished 2 days ago by .
100% useful info, no fluff, short and sweet.
John Carlton highly recommended this book.
I see why he is regarded as "The Master" of copywriting...His work is beyond all others.Published 9 days ago by Lionel F. Evans
Even though this book is 97 years old, there are some very basic truths and brilliant ideas contained within. Read morePublished 1 month ago by Richard White
For all the hype as a must read for marketing and advertising, I felt it was fairly redundant. Although the primary points are driven home (which is basically test everything,... Read morePublished 3 months ago by ColtonJD
Excellent. Must read when learning to reach your customers.Published 3 months ago by Micah J Lipsmeyer
Read this book from hearing it referenced on ilovemarketing, solid advertising principles of the past clearly still apply today. Read morePublished 7 months ago by Gary E. Martins