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All of the concepts are solid. Don't read any other marketing book until you read this! A quick read, but totally worth rereading for note-taking purposes. You will not be sorry!Published 29 days ago by J. Rossi
In addition to being regarded as the undisputed "bible" describing the principles of direct advertising principles, this book was authored by a man whose use of the... Read morePublished 2 months ago by Associates account
100% useful info, no fluff, short and sweet.
John Carlton highly recommended this book.
I see why he is regarded as "The Master" of copywriting...His work is beyond all others.Published 4 months ago by Lionel F. Evans
Even though this book is 97 years old, there are some very basic truths and brilliant ideas contained within. Read morePublished 5 months ago by Richard White