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In addition to being regarded as the undisputed "bible" describing the principles of direct advertising principles, this book was authored by a man whose use of the... Read morePublished 1 month ago by Associates account
100% useful info, no fluff, short and sweet.
John Carlton highly recommended this book.
I see why he is regarded as "The Master" of copywriting...His work is beyond all others.Published 3 months ago by Lionel F. Evans
Even though this book is 97 years old, there are some very basic truths and brilliant ideas contained within. Read morePublished 3 months ago by Richard White
For all the hype as a must read for marketing and advertising, I felt it was fairly redundant. Although the primary points are driven home (which is basically test everything,... Read morePublished 6 months ago by ColtonJD
Excellent. Must read when learning to reach your customers.Published 6 months ago by Micah J Lipsmeyer