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Read this book from hearing it referenced on ilovemarketing, solid advertising principles of the past clearly still apply today. Read morePublished 1 month ago by Gary E. Martins
This book isn't going to teach you anything new that the current business best sellers aren't teaching you. Read morePublished 4 months ago by Derek
Every advertiser should have this book and use it. Simple, but a distillation of the essentials required for success.Published 4 months ago by Mark W. Wilcox
This classic book is a must have for direct response marketers. The basic psychology of sales letter creation and copywriting are still as useful today as they were in 1923 when... Read morePublished 5 months ago by Roy Penrod
Claude Hopkins gives an comprehensive overview of effective copywriting. He discusses the importances of effective and productive advertising. Read morePublished 6 months ago by runner50
I really enjoyed the book. It was a quick read, and it went over a vast amount of important parts of advertising and gave good examples. Will be re-reading and taking notes. Read morePublished 7 months ago by Tyrel J.