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This magazine is designed for technically educated professionals and managers who have a positive predisposition to read about, get involved with and act on a broad range of the physical and social sciences. Its articles and features anticipate what the breakthroughs and the news will be in a society increasingly dependent upon scientific and technological advances.
Product Description
This magazine is designed for technically educated professionals and managers who have a positive predisposition to read about, get involved with and act on a broad range of the physical and social sciences. Its articles and features anticipate what the breakthroughs and the news will be in a society increasingly dependent upon scientific and technological advances.
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Most Helpful Customer Reviews
190 of 204 people found the following review helpful:
4.0 out of 5 stars
Less depth, but still good,
By
This review is from: Scientific American (Magazine)
Scientific American was once a great magazine, but now it is just a good magazine. I read Scientific American as a teenager in the 80's, I read it as a student and as an engineer in the 90's and I am still reading Scientific American and subscribing to it. Even today I enjoy reading Scientific American very much, but I am not pleased with the fact that the depth of the articles has decreased.
In the olden days the writers for Scientific American were not afraid of putting mathematical formulas, algorithms, in depth analysis, and statistics as well as references to research articles in their articles. Today's Scientific American is not written by scientists, but by journalists and free lancers. It used to be that scientists and engineers interested in fields outside their own areas of expertise were the magazine's target audience. Now, however, Scientific American is aimed at general readers who are interested in science. Scientific American is now looking more like Discover magazine. In my opinion Discover magazine and Scientific American should complement each other (in depth reading vs. light reading) and not be so similar. Another wrong turn that they have taken is that they have become slightly political with a noticeable left-wing agenda. For example, the attack on Björn Lomborg should never have occurred and would have been unthinkable 15 years ago. Scientific American should be apolitical in my opinion. I understand that these changes were made for business reasons. However, the illustrations are great, the topics are varied and include, for example, medicine, physics, chemistry, biology, cosmology, artificial intelligence, economics, geology, archeology, and social science. I am interested in all of these subjects, but I enjoy reading about physics, cosmology and artificial intelligence the most. I always find something interesting to read in Scientific American. I highly recommend Scientific American even though I would like them to take one step back with regards to the depth of the content.
70 of 77 people found the following review helpful:
1.0 out of 5 stars
The sad, sad demise of a once-great magazine...,
By
This review is from: Scientific American (Magazine)
UPDATE - an hour after I wrote the following review I checked out American Scientist magazine - I am now a proud subscriber. AmSci is everything that SciAm used to be! I'll keep my SciAm subscription for another year, and then will probably drop SciAm.
I'm so frustrated with Sci Am I could scream. I've been a subscriber since 1975; I have all the back issues lovingly stored in expensive magazine cases. I used to look forward to each new issue with excited, joyful anticipation. Now I dread the arrival of each pitiful rag. The only reason I have not dropped my subscription is the fading hope that they will fire most of the editorial board, starting with DiChristina, who is doing her best to morph SciAm into a Frankenstein's Monster of Popular Science (she used to be the editor of PopSci). The "new" format is just another step down the long road to failure. The glued-binding keeps the magazine from sitting flat on a table, and if a page is torn there is no easy way to repair it. It is distressingly skinny, a mere 82-96 pages per issue. When I complain about this, the response is that paper and ink are so, so terribly expensive - but if that is the problem, why do they squander page after page with either full-color pictures and graphics that add nothing to the content, or even worse, waste almost all of a page with nothing at all - no text, no images? Can't they afford to pay for a few thousand more words to fill the empty space? Here's a list of the wasted pages in the January 2011 issue: 34,35,40,41,46,47,half of 52, 53,58,65,half of 69,72,78, half of 79 and half of 88! This represents nearly 20% of the pages available for non-advertising content! The layout has moved some of the few remaining decent features such as "50,100 & 150 Years Ago" to the back of the magazine. Even worse, the middle now has "feature articles" that are only two or three pages and a few hundred words long (because they are mostly whitespace or useless photos). In the current issue, only two "full length" articles are written by actual research scientists - the rest of the fluff is penned by "science writers" from failing institutions such as the New York Times or grad students! Issue after issue goes by without a single equation appearing anywhere (except in ads for software) Even the few decent articles, written by real scientists have been shortened to 6 pages or less, and the quality of the writing has deteriorated. Even as recently as 2004 I would LEARN things when I read Sci Am; now I am teased, confused and forced to research on the web to figure out what the author was trying to express, or (even worse) spending time scribbling corrections in the margins. Long gone are former delights such as "Mathematical Games" or the "Amateur Scientist" The content is consistently, disturbingly political, and always slanted to the left. I'm no right-winger, but anyone with a shred of objectivity can see the blatant bias that permeates the magazine. Essay after essay bemoaning human-caused climate change by hacks that can't do simple math that would tell them that if every one of the fruitless carbon-saving recommendations were adopted, the reduction in greenhouse gases would amount to an insignificant fraction of the total atmospheric mass of same. Every point in the "Political Wish List" on page 12 is stupid and just plain incorrect - ignoring for the moment the idiocy of even having a page devoted to a "Political Wish List" in a magazine purportedly devoted to science! Even in the esoteric realm of theoretical physics, you will no longer find any essay that does not toe the "superstrings or the highway" mindset. I'm not sure if circulation has increased since the dumbing-down started, and I really don't care. If it has gone up, it just means that I have nothing in common with the new subscriber base. I'm genuinely freaked-out and at a loss. I don't want to see a gap in my unbroken swath of issues, but it galls me every time I write a check and send it to this bunch of losers. Perhaps I should just go to Walmart and snap hi-res photos of every page of every new issue, print and bind them, and wait until I see the problems have been corrected before sending them any more of my hard-earned money! Disgusted, Steve Crye
93 of 108 people found the following review helpful:
1.0 out of 5 stars
Terminally dumbed-down,
By
This review is from: Scientific American (Magazine)
Yes, I'm one of those who sadly dropped my subscription over a decade ago, when the magazine abandoned content written by scientists in favour of populist journalism written by staff.
Before that, I had been a faithful subscriber and enthusiastic reader since the early 1970s. I now subscribe to American Scientist. I'm not a scientist, but I like my updates on science to be dinkum, as we say in Australia.
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