Scotch tape is a staple in my home. Yes, I can find cheaper tape at my local Dollar store, but as always, you get what you pay for, and the cheaper tape's adhesive never fails to eventually peel away and stop sticking. Not such a problem with 3M's Scotch tape.
Scotch Magic Tape is great for wrapping gifts with matte finish wrap, as it virtually becomes invisible on it. Glossy wrapping papers, however, will evidence the presence of Scotch brand's magic tape in the absence of sheen where the tape has been placed. If you're not overly particular with regards to this sort of stuff, you'll do fine with it. The 3/4 inch width is also a nice, wide tape for average, every day use. I tend to use Scotch tape a lot in lieu of those kitchen clip things to close up opened packages. Fold over a little tab at the end of a long strip of tape, wrap half of it on one side of the opening, stick it to the opposite side of the bag/packaging, and you're good to go. It even holds in the freezer. Who needs a clip, anyway?
The one thing that turns me off about this package of Scotch tape is the misleading product packaging. The rolls are made to appear as if they have more tape on them than they actually do. I'd honestly rather pay more for three FULL rolls of tape, than pay just over a buck and a quarter (on Amazon; more at your local retail store) for a roll of tape that's really only half full, as the base of the roll of tape is just filler plastic. Not just misleading, but wasteful and environmentally unfriendly, too! It's a Scotch brand BOGO! And NOT the kind you really want!
Overall, Scotch tape works well for what it's supposed to do. It's tape - it SHOULD work well! But the fact that 3M misleads its customers by sticking a big throwaway empty plastic core onto each of these cheapie dispensers costs them (reputation-wise), in my book. If you need this tape, this is the place to get it at a good price (especially if you've got an Amazon Prime membership). But if you don't need one roll for the car, one for the office, and one for home, I think you're better off looking for a fuller single roll of tape than going with what Scotch offers here.