In Scrappy Startups: How 15 Ordinary Women Turned Their Unique Ideas into Profitable Businesses, acclaimed author and highly successful career coach Melanie Keveles presents the stories women looking to start their own businesses need to hear—stories of women just like them who realized their entrepreneurial dreams while discovering their own greater creative capacities.
Scrappy Startups is more than a book—it is mentorship in print—in which highly successful women entrepreneurs share their best advice in an utterly inspiring way. Representing a wide range of business fields, with enterprises ranging in age from newly begun to a couple of decades old, these women explain their thinking, their alliances, and the singular creative impulses that led to a viable and meaningful commercial endeavor. As presented here, each woman represents a part of the "Dream, Courage, Action" model that Melanie Keveles developed to demonstrate the process of bringing an idea to fruition.
