Customer Reviews

Screen & Stage Marketing Secrets

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Some excerpts from the book:

- A selection of remarks about God and quotes from the Bible in the front matter. Not a bad thing, just a bit unexpected in a book about marketing for the screen and stage.

- Half of the next page is about where to buy this book. If you're holding the book, the odds are good you don't need that information by then.

- Under 'Author Biography' on the first page: "No recognition is desired by the author. Displaying credentials serves no purpose." Well, yes it does. It tells you what experience the author has, his level of 'authority' on the subject matter, what point of view he's writing from - a studio exec will have a different point of view than a script reader.

- "No Chapter 13" (yet there's a page number for it)

- "Chapter 14 - Introduction to Trap Shooting" and "Trap Shooting Writing Opportunities." No, I am not kidding. The author is sure that you'll meet people here. You just might, but how many of them are Hollywood types who can or will actually do anything for you is questionable. It doesn't matter because this section isn't about shmoozing; it instead extolls the virtues of trap shooting as an obsession.

The author also names 5 "must-see" movies - which are actually six. Three are classics: "The Terminator" (which he calls "Terminator 1") and "Terminator 2" (which is actually titled "Terminator 2: Judgment Day"), and "It's a Wonderful Life." No, I'm not being picky. If you're going to write about screenwriting, it's lazy not to bother to get the titles right.

He includes "The Cormorant," and "England Made Me," which he "believe[s] were filmed by British prodcos." Shouldn't an author have done his research for a book on this topic? (The sixth one is "The Last Shout," a TV-movie made from a British comedy series. Draw your own conclusions on that one.)

- "The 7-Day Plan To Be A Better Christian!" (Not a chapter, just a page, but not relevant to the subject either.)

I'm not faulting the author for his obsessions, but the book needs better focus on the topic at hand. One doesn't pay [$$$] for a hodge-podge of script marketing, Christian prosletyzing, and how to get into trap shooting.

It's also surprisingly amateurishly formatted for the price. The entire thing is in Courier font with an extra space between chapters. The book has few charts or lists (learn to use bullets!), and no index. It needs better formatting, an index, and someone besides the author to edit it.

The quality of the book overall (poor formatting, mediocre editing, fuzzy focus, lack of credentials, sloppy research, lazy writing, and lack of accuracy in something as ordinary as a film title) make me question the value and credibility of the overall content.

I've been selling playscripts for forty years, and taught scriptwriting for thirty. My first successful play (and later, film) submissions happened when I used The Writer's Digest rules. Everything a playwright or screenwriter needs to know is in that book. (And please, always buy the current year!)

Assuming everyone knows about The Writer's Digest and its excellent reputation, here are a few words about "Screen & Stage Marketing Secrets." Those words are: Disorganized, poorly laid-out, drifting, unnecessary, confusing, and overpriced.

If you feel the need the spend money on what I would have titled "Some Adequate Ideas About Screenplay Submission and Christian Trap Shooting," also consider another scriptwriter's book. It will absolutely improve your scriptwriting skills. It's entitled "A (Screen Or Stage) Play In A Day," and is available here at Amazon. You can also download it right now at lulu dot com.

But please . . . consider sticking with the tried and true formatting and submission information laid out by The Writer's Digest. This book just isn't necessary for anyone with common sense and basic English skills.

I have no need for such a book by such an amateur, and didn't have to buy it to find errors while doing an internet search of my own firm. I was horrified to find my company (established 1997 listed in this sloppy self-published stack of errors (without permission) my (wrong) firm name and my (wrong) address and my (wrong) phone number -- and worst of all -- the utter lie that we charge a reading fee of 15%! This confidential consultancy doesn't charge ANY percentage for anything, period. He may not understand the difference between a consultant and an agency. Be warned.

If this Russell character can get so much wrong in one sentence, how could you trust the rest of his pages? Ugh. You get what you pay for. If you need marketing help, find a pro. We're out there (but not as listed in this sorry pile of paper. Good luck...

Learn all the basics of selling and marketing a script through the practical marketing guide Screen & Stage Marketing Secrets: Everything You Need To Know To Market Your Screenplay, TV Or Stage Play Script. This goes beyond advice on how to produce a script to focus on the nuts and bolts of how to market and protect one, from contacting production companies and increasing the possibility of a response to accessing the TV market. You don't have to have an agent to do it right - but you do have to have industry savvy, which Screen & Stage Marketing Secrets will provide.

I was surprised to discover many things I was doing wrong! 'Screen & Stage Marketing Secrets' is the only book for writers to insure query letters and scripts are submitted professionally. The book absolutely increases the impact of your query letters, log lines and script writing in a powerful way. You will be taken seriously by agents and production companies and experience much less rejection! I highly recommend this book to novice and experienced writers breaking into the business of screen writing. You will certainly not find this valuable marketing information in other screen writing books!

I certainly recommend screenwriters to read this very important book. It is vital to understand story structure, theory, page formatting, etc. and there are very good books on the subject, however, there comes a time in a writer's career we believe we are doing everything right and still receive way too many rejections. I was one of them. This fine book revealed many errors in my scripts and submission procedures. This is the book that can open the door for you, as it has for me.

This remarkable book goes as far as supplying a list of WGA Signatory Agencies who are willing to give readers of Screen & Stage Marketing Secrets an opportunity to submit queries and scripts. It truly opens the door to Hollywood!

There should be a written guide so screenwriters can learn how to submit scripts, professionally! Screen & Stage Marketing Secrets is the book!

Don't even dare mail your query letter or script to any agent or producer without first reading the marketing procedures in Screen & Stage Marketing Secrets. If you don't use the marketing procedures in this book? All you are asking for is repetitive rejection and heartbreak! - Dave

We found this book Screen & Stage Marketing Secrets absolutely amazing! We will be giving the book as a prize for our annual screenwriting project. We found the book so informative, comprehensive and knowledgeable it would be a very valuable asset to anyone trying to break into this business! - Lee Allen / Cyclone Entertainment