From the Inside Flap
No matter how good you are at reading stock price charts, understanding business dynamics, or deciphering financial statements, youll never achieve investment success if you continue to apply your skills to stocks that arent really worthy of being looked at in the first place.
Screening the Market helps solve this dilemma by offering you a systematic market screening method. Gerstein focuses your attention on stocks you may or may not have heard of in the past, but which deserve attention right now, not because they are being discussed on television or by the your friends, but because they meet objective merit-oriented tests based on your investment goals and style. This method is for you, whether you create your own screens or choose among many of todays readily available pre-set screens. It covers the entire life of your stock investments, no matter what your preferencesvalue, growth, or blue-chip.
Before exploring one of the best ways to find stock investment ideas, screening expert Marc Gerstein helps you get comfortable with this method by discussing certain widely held concepts about investing and how they relate to stock market screening. Youll learn about what to expectand what not to expectas you begin to utilize this incredible investment method, and find out why it works so well.
After this brief introduction, Screening the Market takes you to the heart and soul of this screening method by going far beyond the topic of using software packages to generate lists. Rather than preach an impractical, unrealistic formula for success, this book presents a complete four-step method that promotes a discipline and diligence that continually asks you to examine your investment goals and determine how well a particular stock matches up to them. This four-step method will show you how to:
Step 1: Find . . . a group of stocks worthy of further study
Step 2: Analyze . . . a specific company and its stock
Step 3: Buy . . . the best of the stocks that pass muster
Step 4: Sell . . . stocks that, after review, are no longer suitable
With each step covered in full detail, youll quickly learn how to implement this practical plan to find market-beating stocks and build a solid portfolio that meets your investment goals.
Screening the Market lets you tailor your investment strategies to your investment needs. Take this opportunity to enhance your investment skillsby asking yourself what your investment goals are and what you are willing to do to achieve themand then start screening the markets for the best available investment opportunities.
From the Back Cover
An Accessible and Systematic Stock Screening Method to Improve Profits
Praise for SCREENING the MARKET
"Marc Gerstein turns the chancy art of picking stocks into a screen-based science. Next time someone tells you to do your stock market homework, tell them you read this book."
Thom Calandra, Editor in Chief, CBS.MarketWatch.com
"Many times on my radio show my listeners ask what they can read to help them with their investing. Marc has hit the nail on the head with his four-step method to find, analyze, buy, and, the hardest part for many investors, when to sell stocks. I will now recommend Screening the Market as a must-read for all investors, beginning to advanced."
Brent Wilsey, Host of Smart Investing, KFMB AM 760
San Diego, California
"A must-read for investors looking to dissect the stock market and find winning stocks. Gerstein simplifies the seemingly complex process of screening stocks, a key tool of the pros, to make it accessible for all investors."
Matt Krantz, Reporter, USA Today