I chose this as a Christmas gift for my kids (ages 2 and 4) based on the other reviews here. It really is great! Each space on the bingo board corresponds to a specific Disney Character (okay, so it is shameless marketing...). N24 is always Dumbo, O52 is always the Cheshire Cat, B4 is Belle, etc. The letters also correspond to colors, the B color is red, I is Yellow, etc. Here's what makes this work: even my two year old can play along with minimal help. She can recognize the characters on her card. She knows which column to look in because the screen is yellow if she should look in that column. Older children can also use the color coordination and later the letter coordination. Then, the game has the whole card and pattern options as the kids get older for a challenge. My kids (and I...at their age they need some help especially with the start up as it requires the use of the DVD remote to get going) really enjoy this game and request it often. Plain old bingo is certainly lackluster!
My suggestions for improvement (just in case someone from Disney reads this): MAGNETS. I would make the chips stick to the cards somehow. It's really disheartening for a little one when a card gets bumped and the chips go flying. I guess that would make it more expensive to make, but it would also make it a viable car game for DVD-equipped vehicles. Also, more clips! The wild clips are cute, but seem to repetitive.