Scriptwriting for High-Impact Videos: Imaginative Approaches to Delivering Factual Information, First Edition [Paperback]

John Morley (Author)

Book Description

Publication Date: August 1991

This text takes a process-oriented teaching approach as it guides the student step-by-step through the creative process. It provides examples, thought-provoking questions, and concepts to spark the imagination at every step, and reveals seven essential strategies for improving any video, as well as offering techniques for involving content experts and decision makers in the process, whilst maintaining creative control. This book should be of interest to students on a media studies course.

Editorial Reviews

About the Author

John Morley has written for clients including CitiBank, Mattel, GTE, Hitachi Data Systems, Pioneer Electronics, Hyundai, Toyota, Lexus and Nissan.He has conducted numerous seminars on scriptwriting, taught at California State University, Northridge, and his Script Werx software is used by thousands of writers, including the writing staff of Saturday Night Live. --This text refers to an alternate Paperback edition.

Product Details

• Paperback: 288 pages
• Publisher: Wadsworth Pub Co (August 1991)
• Language: English
• ISBN-10: 0534150667
• ISBN-13: 978-0534150662
• Product Dimensions: 9.2 x 7.3 x 0.6 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,719,954 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars The definitive textbook for corporate video writing, October 26, 2001

By 

"speaker-to-clients" (Springfield, IL United States) - See all my reviews

This review is from: Scriptwriting for High-Impact Videos: Imaginative Approaches to Delivering Factual Information, First Edition (Paperback)

Using Morley's book and his MS Word formatting templates, I have been able to make a great living the past 12 years writing and producing videos. This is the perfect textbook on the subject: like his scripts, its tightly written, with a strong structure and a wealth of detail where it is needed most, all in an entertaining style. The examples really make sense, the guides on research, treatments, and pitching alone are worth the price. Order the MS Word templates with the book, they are worth it in time and money saved. If you work in an organization without creative writers, and you need a script forged, buy this book and become a god in the office. I love you, man!;-) A great companion to this work is Donna Matrazzo's Corporate Scriptwriting Book, a Step-by-Step Guide.

5 of 8 people found the following review helpful:

5.0 out of 5 stars I like it; I wrote it., June 20, 1998

By 

John Morley (La Canada, CA USA) - See all my reviews
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This review is from: Scriptwriting for High-Impact Videos: Imaginative Approaches to Delivering Factual Information, First Edition (Paperback)

Here are lessons learned from two decades of writing for a living. All of the concepts presented have stood the test of demanding clients and unforgiving deadlines. All of the ideas are supported by examples taken from the several hundred scripts the author has written and sold.

More than a book on writing, this steps you through an entire process for managing clients, organizing research, developing a creative approach, word-smithing the finished script and surviving in the food chain.

Two case studies (sales training and orientation) lend continuity throughout and show how each step of the process works within a real-world context. The appendix includes completed scripts for both case studies, a creative treatment for the orientation case study and a list of research questions. The questions alone have generated many enthusiastic comments from writers who modify and use them as an agenda for client input meetings. These writers credit the questions with saving time and enhancing their professionalism.

1 of 2 people found the following review helpful:

4.0 out of 5 stars An academic reference book, May 2, 2008

By 

Anna Diera "Anna Diera" (Southwestern United States) - See all my reviews

This review is from: Scriptwriting for High-Impact Videos: Imaginative Approaches to Delivering Factual Information, First Edition (Paperback)

Scriptwriting for High-Impact Videos: Imaginative approaches to delivering factual information

This book is more about how to convey thoughts and images, than about the mechanics of scriptwriting. If I am mistaken, please refresh my memory, since I have sent my copy of this book onward.

As the description says: it is about "delivering factual infomation." And, it lives up to its description.

It is no doubt a solid reference for business, technical, and academic scriptwriting applications.