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Scroogenomics: Why You Shouldn't Buy Presents for the Holidays [Hardcover]

Joel Waldfogel
3.9 out of 5 stars  See all reviews (22 customer reviews)

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Book Description

October 5, 2009 0691142645 978-0691142647

Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots--and lots--of gift giving. It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we receive--the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock? Lively and informed, Scroogenomics illustrates how our consumer spending generates vast amounts of economic waste--to the shocking tune of eighty-five billion dollars each winter. Economist Joel Waldfogel provides solid explanations to show us why it's time to stop the madness and think twice before buying gifts for the holidays.

When we buy for ourselves, every dollar we spend produces at least a dollar in satisfaction, because we shop carefully and purchase items that are worth more than they cost. Gift giving is different. We make less-informed choices, max out on credit to buy gifts worth less than the money spent, and leave recipients less than satisfied, creating what Waldfogel calls "deadweight loss." Waldfogel indicates that this waste isn't confined to Americans--most major economies share in this orgy of wealth destruction. While recognizing the difficulties of altering current trends, Waldfogel offers viable gift-giving alternatives.

By reprioritizing our gift-giving habits, Scroogenomics proves that we can still maintain the economy without gouging our wallets, and reclaim the true spirit of the holiday season.


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Editorial Reviews

From Publishers Weekly

Waldfogel (The Tyranny of the Market) delivers a badly needed poke in the eye at holiday-time consumer madness, positing that not only is compulsory gift giving stressful and expensive, but it's economically unsound. Purchases are usually a zero-sum game—a $50 sweater is bought only when it is worth $50 or more to the consumer. But most gifts are relatively worthless to the less-than-enthused recipient, thus severing the link between the buying decision and the item's value. Addressing the $66 billion in retail sales during the 2007 Christmas season, the author's bewilderment is evident when he asks—would anyone buy this stuff for himself or herself? does anybody want it?—and answers his own question with a quote suggesting that gift giving may be too firmly entrenched to budge: There are worlds of money wasted, at this time of year, in getting things that nobody wants, and nobody cares for after they are got. That's Harriet Beecher Stowe back in 1850. This lively, spot-on book may be the one gift that still makes sense to buy come Black Friday. (Nov.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Leave it to an economist to make an impassioned argument for why we shouldn't give gifts, especially during the holidays. (Los Angeles Times)

[A] small but very well-written and well-argued book which makes some serious points as well as poking fun at the nightmare of Christmas shopping. . . . Point by point the author demolishes the case for giving gifts. In fact, this is a very sensible book on every level. (Times Literary Supplement)

Waldfogel delivers a badly needed poke in the eye at holiday-time consumer madness, positing that not only is compulsory gift giving stressful and expensive, but it's economically unsound. . . . This lively, spot-on book may be the one gift that still makes sense to buy come Black Friday. (Publishers Weekly)

Scroogenomics is a quick read. Not only is it well under 200 pages, but the book can easily fit in your pocket. This is no think volume intended to scare off non-economists. Better still, Scroogenomics is almost entirely free of jargon. And when technical terms do appear, they are immediately explained. (Ryan Young Washington Times)

Another huge, value-destroying hurricane is about to slam America, destroying billions of dollars of value. Another Katrina? No, another Christmas. This voluntary December calamity is explained in a darkly amusing little book that is about the size of an iPhone. Scroogenomics comes from a distinguished publisher, Princeton University Press, and an eminent author, Joel Waldfogel of the University of Pennsylvania's Wharton business school. (George Will Washington Post)

In his new book, Scroogenomics--a perfect stocking-filler--Waldfogel argues that buying presents is no longer a luxury but a necessity because the social pressure is immense. (John-Paul Flintoff Sunday Times)

Waldfogel assesses holiday gift giving though the lens of economic tenets such as opportunity costs and deadweight loss. The result is a short but engaging manifesto on the inefficiency of the tradition, concluding with several solutions to increase satisfaction for both givers and receivers. Although his own suggestions mandate that you not buy this book for someone who wanted something else, fans of Freakonomics and The Economic Naturalist may love it. (Library Journal)

[A] handsome little book. . . . Waldfogel is, if not a unique, then certainly a rare economist. (Australian)

Nobody has done more to damage relations between the joyous commercial festival that is Christmas and the economics profession than Joel Waldfogel. Long-term readers of this column will be well aware of Professor Waldfogel's research paper, 'The Deadweight Loss of Christmas'. Ever since it was published in 1993 it has been taken out by economic journalists and displayed like last year's decorations. Waldfogel--a witty writer himself--has evidently decided that if everyone is going to discuss the idea, he may as well get in on the act, so has published Scroogenomics, a book that--dare I say it--looks like it would make a terrific stocking-filler. (Tim Harford Financial Times)

And now, in a new book called Scroogenomics, a U.S. economist has helpfully done the math on the holiday he declares, as only an economist would, an 'organized institution for value destruction.' (Erin Anderssen Globe & Mail)

You would have thought that a book entitled Scroogenomics, which has been published in a recession and exhorts us to give up buying presents this Christmas, would do so from a spirit of, if not outright meanness, then at least heartfelt thrift. But Professor Joel Waldfogel instead uses a rather arch economic formula to explain why giving presents is a complete waste of time. (Rosie Millard New Statesman)

[A]n interesting and provocative book. (Times Higher Education)

[Scroogenomics] is a nicely-timed stocking filler from the man who estimates that badly-chosen Christmas presents will waste the equivalent of $25bn across the world this year. (Tim Harford Prospect)

Written in a breezy, engaging style (he quotes Homer Simpson, not Friedrich von Hayek), Waldfogel's book attempts to quantify the cost to society of millions of Grandmas, Aunt Beas, and Uncle Charlies bestowing incorrect sweaters, candles, and other dud gifts, and presents a couple of options to reduce that loss. (Baltimore City Paper)

[F]ar from being Scrooge-like, Scroogenomics points out that we could do something much more useful with our money, such as redistribute it to those who really need it. (The Age)

Leave it to an economist to trample on a cherished year-long tradition. Joel Waldfogel, an economist at the University of Pennsylvania's Wharton School of Business, has written a book that promoters hype as one 'Santa doesn't want you to read.' Scroogenomics is a brief but biting little book about how our obsession with holiday spending generates some $85 billion dollars of economic waste each winter. . . . Waldfogel doesn't just stomp on tradition. He offers solutions, such as charity gift cards that can be used as a force for good, and suggests transferring balances on regular store gift cards to charities after a certain time rather than let them go unredeemed. (Atlanta Journal-Constitution)

If you're heading for the stores today, keep one thing in mind: Many of the gifts you buy today are likely unwanted. In his new book Scroogenomics, University of Pennsylvania economist Joel Waldfogel warns that most of us are not so great at gift-giving. He has data to back it up, and he offers a solution. (Fort Worth Star-Telegram)

Joel Waldfogel has meticulously quantified the spirit of Christmas, giving in to a set of numbers and percentages that may discourage even the most enthusiastic Black Friday shopper this year. In his book Scroogenomics, he tells you why you should think twice before your holiday shopping spree, and why it's not better to give an unwanted beaded sweater or talking fish than no present at all. (Deseret News)

My enthusiasm for buying gifts has been greatly reduced . . . after reading Scroogenomics. (Shanghai Daily)

This 186-page pocketbook measures just 4 by 6 inches in size, and invites readers to think just as small when it comes to holiday excess. Joel Waldfogel, an economist at the University of Pennsylvania's Wharton School, goes beyond the obvious in arguing against habitual gift-giving. (Mark Jewell Associated Press)

This is a serious study of the economics of Christmas. It looks at the huge waste involved, looks back to earlier times and how previous generations celebrated the festive season, even suggests that buying presents should stop and then attempts to offer some solutions as to how Christmas can be a time of giving without being a time 'to max out our credit cards to finance the gift storm.' (Sydney Morning Herald)

Oftentimes in days of yore, I would sit by the fireside at Noel, glass of sherry I hand, warm, confused feeling in head, and survey the detritus of a Christmas-morning blitzkrieg of unwrapping and the shrapnel of packaging genocide and think: what a waste of money. Being of a naturally grump disposition, my attitude was habitually put down to an anti-Christmas 'Bah! Humbug!' tendency. But now here comes Joel Waldfogel to barge his way to the top of my (short) Christmas-card list telling everyone who sneered at my festive dispiritedness that I was right all along. (Stephen McCarty South China Morning Post)

It's blinding. Put it on your Christmas list. (Dan Douglass Marketing Direct)

[I]n his recent book Scroogenomics, Professor Waldfogel makes a knowingly provocative case for changing the entire cursed gift system. (Guardian)

If Joel Waldfogel is correct, the Three Wise Men were just the sort of people who should not have bought Christmas presents. (Irish Times)

If you enjoy the title, you will enjoy the book. (Declann Trott Economic Record)

Product Details

  • Hardcover: 186 pages
  • Publisher: Princeton University Press (October 5, 2009)
  • Language: English
  • ISBN-10: 0691142645
  • ISBN-13: 978-0691142647
  • Product Dimensions: 4 x 0.8 x 6 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #575,673 in Books (See Top 100 in Books)

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Customer Reviews

3.9 out of 5 stars
(22)
3.9 out of 5 stars
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Most Helpful Customer Reviews
40 of 47 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
Finally, someone willing to stand up and point out the white elephant in the room... This is a refreshing book for its honesty and frankness. I have tried to have this conversation with my family for a few years, but to only find deaf ears on the subject.

In a perfect world, everyone would put a lot of thought and effort into their gift buying decisions. But that doesn't happen; not to belittle the efforts that people make, which are often very much in earnest, but the average person is likely so caught up in their own day-to-day life that they really aren't as in tune with the people they know as they think. Even family members rarely truly know what others like or want - ask any teenager on that one.

As someone who has spent his adult life trying to make very personal gift choices, I have come to learn two valuable things: One, even when I think I know someone well, I still don't live inside of that person's head and thus can never truly look at something from his or her perspective, and never fully know how much or little they appreciated it; and two, since about the age of twelve, I have rarely received gifts that I valued as much as the gift giver probably expected (and most often, I have found the gifts more unwanted than anything and a waste of the natural resources used to make them from my personal world view).

Whether the giver has been family or friend or lover, unless it was something I had already expressly showed a desire for, the gifts have most often missed the mark; and sometimes when asked for specific gift ideas, the buyer chooses a different brand or version (sometimes even a more expensive option) thinking it just as good, when in fact is not what I wanted, which leads to disappointment.
... Read more ›
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12 of 15 people found the following review helpful
5.0 out of 5 stars I am on your side Joel! November 30, 2009
Format:Hardcover
I loved this book! It was a very interesting read. The things that mean the most to us in life, especially as we reach our ending years, are not the gifts we were showered with, but the people who have entered our lives and brought enrichment, from them being who they are. The thought of someone using their hard earned money to buy you a gift, sometimes out of their thought of obligation, is just off kilter to me. I say use your hard earned money and spend it on your own trinkets of happiness, and just give me your friendship, love, and kindness, so to make me a better person; no gift you give me will do that. Your thoughts of wanting to give to me is all the gift I need.
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13 of 17 people found the following review helpful
5.0 out of 5 stars A Refreshing Antidote to the Buy Buy Buy Media November 30, 2009
Format:Hardcover
This book is brilliant. Look around you during the holidays. Most of us are actively trying to get "stuff" out of our lives. Clear the drawers, attic, garage, basement. The issue is not needing more stuff. The issue is needing less stuff. And then people give us more stuff for gifts. Unless the gift giver has brilliant mind reading powers, the "more stuff" they get for us is unlikely to be anything we really want, let alone need. All these gift givers are spending money to buy more stuff in a world that is already overflowing with stuff. (See "The Story of Stuff" on YouTube if you have not seen it before.)

Joel Waldfogel applies economic theory to our intuition in showing that the media and corporate hype around gift giving is misplaced. His book explains on many levels that conventional gift giving creates a huge amount of wasted time and money, both in America and abroad.

Joel says that Store Gift Cards area good solution for people who can use them.

And Joel says that for others, Charity Gift Cards are a great idea. As the creator of TisBest Charity Gift Cards, I am thrilled to see a Wharton professor using economics to back the Charity Gift Card idea - an idea whose time has come.

Thank you Joel for a refreshing book in the midst of holiday consumption hype!
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7 of 9 people found the following review helpful
5.0 out of 5 stars The morning after... December 3, 2009
Format:Hardcover
Joel Waldfogel is really onto something with his book, Scroogenomics. The
chapter entitled, Have Yourself a Borrowed Little Christmas really caused
me to reflect on the days when layaway or Christmas Clubs for saving were
common. Those made so much sense, yet today people find themselves feeling
the pressure of holiday gift giving without the forethought to put money
aside ahead of time - hence the morning after regret and heaviness of
debt. When you go on to consider that the value of the gifts you gave is
substantially less, on average, than what you spent, the whole picture
looks rather grim. Where is the "holiday spirit" in that??

Fortunately, Scroogenomics offers a great gift solution: Charitable
giving. One of my family's traditions is to put together donations of
food and miscellaneous necessities for distribution at local food banks.
This is a family project that is festive and fun. I don't know anyone who
has accrued credit card debt for charitable giving - and giving represents
a feel-good opportunity to remember what the holidays are supposed to be
about: a celebration of giving and family. And that's something to feel
good about the morning after!
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7 of 9 people found the following review helpful
5.0 out of 5 stars Scroogenomics = YES! December 1, 2009
Format:Hardcover
Brilliant! A must read for our consumption-driven culture!

This book spoke to my dismay over years of awkwardly receiving well-intentioned, yet thoughtless, obligatory holiday gifts. It should not be surprising that, in my family, much of what we receive at holiday time gets donated to Goodwill or re-gifted to someone who would actually use or appreciate the item. The burden of STUFF is too great to keep gifts that are not truly valued for other than sentimental reasons.

Thank you, thank you Mr. Waldfogel, for calling out the charade that holiday gift giving often is. This book will, ironically, be among the (few) gifts I give this holiday season!
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Most Recent Customer Reviews
5.0 out of 5 stars Well done and refreshing. If nothing else read the first and last...
This is a great book from start to finish. I learned a lot from the last chapter in particular, which made me aware that charitable gift cards exist from Charity Navigator and... Read more
Published 4 months ago by S. Power
5.0 out of 5 stars very enlightening
i was looking into this book for some justification of my reservations about Christmas gifts and the purpose of Christmas. Read more
Published 5 months ago by Laurie Long
4.0 out of 5 stars Decent Read
This makes a great gift over the holidays. Especially if you're trying to tell somebody just to give you cash as a gift! Quick and easy read. Read more
Published 13 months ago by brado
4.0 out of 5 stars Original but limited
The author's ideas and studies are good but he keeps telling them over and over again.
I like the charity and gift certificate ideas, I prefer that too.
Published 20 months ago by P. Gungor
5.0 out of 5 stars The Professor Must Be a Bachelor...
Every married man knows how pointless Christmas presents are. If you buy your wife's present yourself, she isn't going to like it, and if she picks it out herself, then what is the... Read more
Published on May 27, 2011 by Charles Lewis Sizemore, CFA
4.0 out of 5 stars A Nice Stocking Stuffer for Economists
This book got a lot of press during the Christmas season of 2009. I thought the idea was cute - that gift giving is really not productive or efficient economic activity. Read more
Published on December 28, 2010 by Ken Montville
3.0 out of 5 stars OK
Personally I thought that the book dragged on.

The Author has come up with an idea and like a dog with a bone won't let go. Read more
Published on December 13, 2010 by Travis
5.0 out of 5 stars About Time...
I have one family that we have made a pact NOT to buy gifts for at Christmas, and one family I cannot get to stop buying gifts at Christmas. Read more
Published on April 8, 2010 by Kimberly A. Paternoster
2.0 out of 5 stars It's about Jesus, Joel
The author missed the point of Christmas completely. The idea of gift giving became a tradition because Christians wanted to celebrate the greatest Gift God gave us, Lord Jesus... Read more
Published on December 22, 2009 by LetThereBeLight
4.0 out of 5 stars Analytical look at holiday gift giving
This is a very analytical look at the economic impact of gift-giving in our society. The primary focus is on the tradition of giving gifts during the December holiday season. Read more
Published on December 10, 2009 by Holly K
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