I have seen this product at mall kiosks; asking price was 129.00. I found it here on amazon at a closeout price of 21.00; I think it was the old packaging, so I suspect that was the reason for the price. Also, the expiration date was less than one year from purchase date. Regardless, this is the best moisturizer I have used. I am a 35 y/o male, and I'm not a cosmetics expert, but I do have sensitive skin and have tried numerous products over the years. Several products look very oil on my skin, but this does not. It is a heavier cream, but absorbs instantly and with little effort. I leave it on all day and, when I shower at night, I can feel the layer still there protecting my skin as I wash it away. I live in a cold climate and it has protected my face from drying out and becoming irritated, as other parts of my skin have done. Pricey, but worth it if you're willing to spend the money and have tried everything else.