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Search & Destroy: Why You Can't Trust Google Inc. Hardcover – May 10, 2011
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A courageous and important book -- persuasively argued and well defended. - Ben Edelman, Assistant Professor, Harvard Business School
There is no one that writes more incisively about Google than Scott Cleland. - Randolph May, President, Free State Foundation
" Search & Destroy provides an eye-opening assessment of Google's 'free services' that will lead many to question their online choices." --- Roger Entner, Analyst & Founder, Recon Analytics
"Search and Destroy is an important book - for the first time it puts a spotlight on all the issues arising from Google's advertising and search dominance." --- Simon Buckingham, Founder of Appitalism
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Top Customer Reviews
Even paranoiacs have real enemies, goes the adage. I'm inclined to agree, especially after reading Search & Destroy: Why You Can't Trust Google, Inc., by Scott Cleland with Ira Brodsky.
The book adds heft to a shelf increasingly freighted with cautionary volumes about the perils the Internet poses to individual privacy, among other concerns. The book, while at times heavy-handed, details the authors' views that Google tramples individual privacy, violates intellectual property rights, and asserts undoe if not illegal influence on both political and economic processes.
Internet privacy has become a hot-button issue in Washington, and featured as the issue du jour of the Senate Judiciary Subcommittee on Privacy, Technology, and the Law when Sen. Al Franken (D-MN) conducted its May 10 inaugural hearing, titled "Protecting Mobile Privacy: Your Smartphones, Tablets, Cell Phones and Your Privacy."
Additionally, legislators are scrambling to introduce Internet privacy laws, including the "Do Not Track Online Act of 2011," by Sen. Jay Rockefeller (D-WV) and the "Data Accountability and Trust Act" (HR 1707), by Rep. Bobby Rush (D-IL).
Multiple Threats to Privacy
Security violations affecting personal information are plentiful, including Apple's iOS4 operating system collecting and storing users' location information even when they tried to turn off location services, the Google Buzz social networking site sharing supposedly secure information upon its launch in 2010, and the hacking of 70 million Sony Playstation users' credit-card information in April.Read more ›
Scott Cleland is considered one of the leading critics of Google and has testified before Congress on numerous occasions on companies like Google, Enron, WorldCom and others. He is also the former U.S. Deputy Assistant Secretary of State for Information and Communication Policy and currently runs the website GoogleMonitor.com. In other words, he is well qualified to write on this subject.
In "Search & Destroy: Why You Can't Trust Google Inc." Cleland (with Ira Brodsky) reveal a litany of Google abuses, lawsuits and questionable business behaviors that belie the company's famous motto, "Don't Be Evil." Google, Cleland asserts, is more than just a benevolent information organizer, but rather a company that has built its business on the back of effectively destroying copyright protections, creating a double standard of transparency, acting surreptitiously, and actively pursuing a policy of `innovation without permission.'
Cleland cites numerous examples where this practice has already been implemented - You Tube and Google Books outsized copyright infringments, AdWords auto-billing, even using Google Earth vehicles to secretly collect individual Wi-Fi addresses while photographing every street on earth - as well as exposing the potential for future breaches of trust when it comes to location based search, health records and much more.Read more ›
Most Recent Customer Reviews
Very, very important subject. You need to know more about Google since they are everywhere now. Very insightful about the advertising. Read more
I know 2 people I went to college with who now work at Google and the statements made in this book ARE TRUE!
You must read it (and quit using all Google products). Read more
This book is very informative and probably accurate, but it was so long and boring after slogging thru about 80% of it, I stopped reading it. Read morePublished on June 26, 2012 by Amazon Customer
This is a great read and should be a must read for all. With the technological world expanding so quickly, we don't seem to be aware of the capabilities of companies like Google. Read morePublished on November 16, 2011 by Laurie