Search Engine Marketing [Paperback]

Andreas Ramos (Author), Stephanie Cota (Author)

Book Description

Publication Date: October 27, 2008 | ISBN-10: 0071597336 | ISBN-13: 978-0071597333 | Edition: 1

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. 

• Track and measure both digital and traditional marketing with analytics
• Define and use KPIs to manage campaigns and channels for maximum profitability
• Employ SEO strategies to increase leads, conversions, and sales
• Understand how website architecture, keywords, tags, and sitemaps affect search results
• Use PPC to place ads in search engines, radio, TV, and newspapers
• Get hands-on strategies for maximizing Google Analytics and Google AdWords

Editorial Reviews

About the Author

Andreas Ramos develops Web marketing strategies for global clients. He was the co-founder of a Silicon Valley search engine marketing agency and is an advisor to a number of Silicon Valley startups. Andreas is a frequent speaker at search marketing conferences.

Stephanie Cota runs The CCG Group, Inc., which provides corporate training, onsite expert evaluations, and multichannel marketing and sales solutions. She is a member of the Web Analytics Association and served on their Educational Certification Committee in partnership with the University of British Columbia.

 

Product Details

• Paperback: 288 pages
• Publisher: McGraw-Hill Osborne Media; 1 edition (October 27, 2008)
• Language: English
• ISBN-10: 0071597336
• ISBN-13: 978-0071597333
• Product Dimensions: 9.2 x 7.3 x 0.6 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #847,012 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

3.0 out of 5 stars Some good basic information, December 6, 2008

By 

Dr. Lance D. Chambers (Bridgetown, WA, Australia) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Search Engine Marketing (Paperback)

I found a number of good references to websites that were useful.

Good general down-to-Earth advice to get you going and maybe 40% of the way along.

In reality the book, if it does nothing else, lets you know that SEO is NOT something that you will master after reading this or any other books. Good SEO comes with practise and more practise and hard work - lots of it. Oh! and more practise.

Don't expect this book to make you good at SEO but expect it to open the door for you and allow you to take the first step along the path.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Great Read, March 11, 2009

By 

S. Schulte - See all my reviews
(REAL NAME)   

This review is from: Search Engine Marketing (Paperback)

Very well thought out and put together. A lot of the information in this book we have put to use and is part of our best practices for SEO and PPC services. The authors also write in plain easy to understand language.

1 of 5 people found the following review helpful:

5.0 out of 5 stars They've done it AGAIN! Outstanding!, November 13, 2008

By 

Jeannine Athas, Chair, SDForum International SIG (Silicon Valley, CA) - See all my reviews

This review is from: Search Engine Marketing (Paperback)

Search Engine Marketing

This team provides us with simply terrific guidance in the ways of the web - success will follow if you read this book as I and other have and do.

Order now and see the results.

Jeannine Athas

Chair, SDForum, International SIG

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