Customer Reviews

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)

5 star:		(9)
4 star:		(1)
3 star:		(1)
2 star:		(1)
1 star:		(1)

 

 

This is a very comprehensive book that could be used as a text book for teaching Search Engine Marketing. It takes a very dedicated reader to get through the hundreds of pages. I'd give it 5 stars if it was consolidated a bit more so pages and information could be gleaned faster. It leaves no questions unanswered and explains everything in great detail and in an organized fashion.

This book, by far, is the best I have read on search engine marketing. This is a must read for all of us in the profession and those seeking an eduaction in online marketing.

Search Engine Marketing, Inc. is an excellent resource book on how to create and implement a search marketing campaign.

The book provides step-by-step instructions on topics from how web development team can obtain the finances within an organization, to how to make your improve search engine ranking, to best uses of paid search options. Beyond the basics, the book explains conversion metrics and projecting success.

Individuals working for a large organization, looking to make a difference with the corporate Web site, this book is a "must read." For any Web professional, this book is and its DVD is a "must have."

Both Bill Hunt and Mike Moran organized the book in a unique and user-friendly manner. I especially like the way they refer the reader to other chapters within the text. (This quality fits my style of reading because I can jump to the referenced chapter, read a few pages, then jump back to the original page.)

The use of a skull and cross-bones on techniques that should be avoided makes the pages come alive. And their very straight-to-the-point titles like "stupid content tricks: how to get your site banned in five easy steps" also gets the readers attention! Love it, love it, love it!

Search Engine Marketing, Inc. is my new SEO/Internet Search Bible!

Amelia Painter
Opening and Operating a Bed & Breakfast in the 21st Century: Your Step-By-Step Guide to Inn Keeping Success with Professional Online Marketing Strategies

Pretty much everything you ever need to and want to know about SEO / SEM. I use this book as a reference and always recommend it to my clients ([...]). Highly recommend!

I've read a lot of books on marketing your website and drawing business through search, both organic and pay per click. This one beats all of the others hands down.

So many other books on this subject try too hard to be humorous, include too many stories about what other websites have done that usually bear little resemblance to your own site, or they over-promise what you will be legitimately be able to accomplish in just a short period of time. This one doesn't.

There is so much good info here that you'll want to keep your highlighter handy. I'm almost finished with the book and plan upon reading it again cover to cover once I'm finished.

Wonderful content, but the Kindle version leaves out lots of pages or parts of pages. Dozens of pages are cut off partway through. In a how-to book, that is incredibly annoying. The examples at the end of each chapter are cut off after a couple of paragraphs. The charts cannot be magnified, and some are too small to read. Only buy the printed version.

This book is Brilliant! I've often referred to it as the bible of SEO. Bill Hunt & Mike Moran have taken the complicated subject of SEO and put forth explanations that are comprehensive and right on target! I make it a prerequisite to my clients to buy this book!

SEM, Inc.: Driving Search Traffic to Your Company's Web Site should be your go to book for everyone from beginner to advanced. For beginners because it sequentially and comprehensively walks you through each step. For the advanced, for the same reasons - from identifying your site's goals, defining your strategy, selling your proposal, to execution.

Written by two experts with "unsurpassed experience", Mike Moran and Bill Hunt. Their writing is logical, lucid, and leads you gently and comfortably. Whether you are a small company outsourcing your search engine marketing or a part of a larger endeavor, the authors provide you with the necessary understanding of the process and the extent of the collaboration needed.

A feature I really like is that Mike Moran gives us a site for updates to the book, tips, and significant industry changes; keeping this book and his services relevant long after making small investment in this book.

The book assumes no prior knowledge of Internet marketing, but I think it's best suited for someone who already knows the basics and wants to increase their knowledge and skills.

As others have said, there's a lot of information in this book, but it's presented with explanations and examples, so it's easier to understand.

I've been an SEO consultant for several years, but I dog-eared a couple of dozen pages of this book so I could refer back to things that were new to me.

This is a solid and important resource for anyone wanting to move to the "expert" level.

"Search Engine Marketing, Inc. second ed. like the first, is an essential must read for anyone in the industry and everyone considering a career in Search Engine Marketing. This timeless "How-to Guide" for SEO and PPC focuses on proven methods for success!"