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Search Engine Optimization All-in-One For Dummies [Kindle Edition]

Bruce Clay , Susan Esparza
4.4 out of 5 stars  See all reviews (34 customer reviews)

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Book Description

Ten minibooks cover all you need to know about search engine optimization

Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.

Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.

  • Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools
  • Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more
  • Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results
  • Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO

Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Editorial Reviews

From the Back Cover

Make your web site irresistible to search engines and watch your business grow!

Search engine optimization is a big topic, but don't worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your results. Success awaits!

  • Anatomy of a search engine — learn how search engines work and how to use them to your advantage

  • The mighty keyword — get the tools and learn tactics to research keywords and build keyword lists

  • Know thy competition — find out who your significant competitors are and uncover the hook that makes your business stand out

  • The meat of the matter — gather great ideas for web site content that will engage your visitors

  • Links to success — discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness

  • A firm foundation — see why your web server can make or break your SEO efforts and find out how to choose the perfect host

  • Market effectively — build your brand and boost your business with well-planned search marketing

Open the book and find:

  • Why it helps to have a programmer handy

  • Ethical guidelines you'll want to follow

  • Tips on building keyword lists and themes

  • What you can learn from your competition

  • How to use a ranking monitor

  • Advice on creating spider-friendly sites

  • Help choosing an analytics package

  • Pointers on taking your online business global

10 books in 1

  • How Search Engines Work

  • Keyword Strategy

  • Competitive Positioning

  • SEO Web Design

  • Creating Content

  • Linking

  • Optimizing the Foundations

  • Analyzing Results

  • International SEO

  • Search Marketing

About the Author

Bruce Clay is a professional search engine optimization consultant. He has been interviewed by Wired magazine, and his company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research.

Susan Esparza is a senior editor with Bruce Clay, Inc.

Product Details

  • File Size: 23355 KB
  • Print Length: 768 pages
  • Publisher: For Dummies; 2 edition (December 15, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B006O1Q30K
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #566,185 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews
28 of 32 people found the following review helpful
4.0 out of 5 stars SEO Optimization October 11, 2009
Format:Paperback|Verified Purchase
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.

The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
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18 of 20 people found the following review helpful
5.0 out of 5 stars Thank you Bruce Clay and Susan Esparza July 15, 2009
Format:Paperback|Verified Purchase
I am a newbie to Search Engine Optimzation and Search Engine Marketing. When I first eyed this book and saw that it contained nearly 750 pages I thought this would be just another "tech book" that I would start to read and then abandon to my pile of other unfinished readings. This book is really an easy read and the authors make it such. Not only are you learnng SEO but also SEM for business. This is the first instructional book that I actually looked forward to the next chapter. I must admit that there is a lot of information to absorb but because, "you do have to sweat the small stuff", all info is pertinent.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
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8 of 9 people found the following review helpful
5.0 out of 5 stars Top Notch Complete SEO Information Source August 14, 2009
From beginner to pro, this book is appropriate. It is an outstanding desktop book for anyone responsible for creating a website or a product that runs on the web. We are all lucky that an industry pioneer like Bruce Clay has condensed his knowledge into something anyone can buy for less than $30!
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6 of 7 people found the following review helpful
5.0 out of 5 stars Excellent survey on Search Engine Optimization February 7, 2012
I just finished reading Bruce Clay's Search Engine Optimization All-in-One for Dummies (all 768 pages...). Being part owner of a small business, I wear many hats, and it seems like the latest hat is that of web designer and SEO consultant. I have an extensive background in operating systems, systems administration, development, and database design, but this is my first rodeo in the web sphere. So, it's been a steep learning curve with all those acronyms: HTML, CSS, JavaScript (not an acronym, I know), jQuery, AJAX, PHP, mySQL, and, of course, the biggie SEO. It does little good to develop the killer web site and eCommerce site if prospective clients cannot find it.

Being a complete neophyte to SEO, I happened see this book at my local bookstore, and dove in with no small amount of trepidation as I was concerned the material would be too advanced and that it would take too much of my time. However, my concerns proved completely unfounded. Bruce Clay expresses SEO concepts in a very accessible way, providing HTML samples and walking the reader through various related SEO tools. Moreover, he is concise but descriptive. I would recommend readers do as I did and have the book at one side and your laptop at the other so you can work through the examples as you read along.

I found the format of dividing the theme into completely compartmentalized "mini-books" each with its own major topic to be quite workable. Although I read the book from cover to cover sequentially, I believe the reader would have no problem starting at any one of "mini-books". This means a bit of seeing the same thing when reading from cover to cover, but Bruce Clay reinforces the repeated information without it becoming redundant.
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8 of 10 people found the following review helpful
5.0 out of 5 stars This Book Will Prompt You to Get Busy! September 29, 2009
By Sparkle
Format:Paperback|Verified Purchase
I am new to SEO. I am studying up for my career as well as for our family business. As a beginner, I am pleased to say I felt like it was written in a way that was easy to grasp, which I did not expect. I read most of it with my computer right next to me so I could check out our own website and those of our competitors. It's almost like a checklist with more meat to make sure you do the most you can to be near the top of the list when someone searches for your offering. It is a big, thick book with a lot of information. I should have read up on SEO sooner.

I would recommend this for any business owner currently with or considering a web presence. (I know I would have done things differently had I read this book before getting our site designed.) Also, marketing, sales or customer services execs. may find this handy as they look to increase sales / revenue and/or the ability for their customers to find their product or service easily on the web.
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8 of 10 people found the following review helpful
5.0 out of 5 stars Great all-around SEO book July 20, 2009
Search Engine Optimization All-in-One Desk Reference For Dummies (and make sure that it is this book, as there's another one with a similar title floating out there that I know nothing about) is an in-depth informative book. I always thought the Dummies series to be very basic, more like a Wikipedia entry, but when I saw that Bruce Clay wrote this I had to buy it.

I've read Bruce Clay's newsletter and attended his training class out in Simi Valley, and truly he is the authority on SEO. I consider myself a pretty good SEO, but this book helps reinforce everything, and at 768 pages, unless you know everything about SEO, you'll find a lot of good information in here (if you sit on any panels at SES, SMX or other SEO-based conferences, please read this before spewing what you personally think is correct).

There aren't many books on this subject that are worth anything, or as easy to read.
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Most Recent Customer Reviews
4.0 out of 5 stars SEO -- Guiding people to our web site
SEO has given me a solid framework and understanding of how to approach this quest.
Providing additional (free) web sights also provides the opportunity to keep refining the... Read more
Published 1 month ago by steve yearout
5.0 out of 5 stars Another great book in a great series
Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!
Published 5 months ago by cdrspock
2.0 out of 5 stars i would recommend learning it by reading blogs like search engine land...
i would not order this book. i would recommend learning it by reading blogs like search engine land or search engine watch
Published 6 months ago by Collin Perry
5.0 out of 5 stars Five Stars
Published 7 months ago by Kevin T.
5.0 out of 5 stars Excellent Information
I ordered this because of I heard this guy was the King of SEO. They have great support team, and free stuff for beginners. Read more
Published 11 months ago by N. L. King
4.0 out of 5 stars Informative, but very basic
This is a great book for beginners. My problem was I was not a beginner and needed more technical insight into subjects that were only touched on in this book. Read more
Published 13 months ago by Dylan
4.0 out of 5 stars Good Info
This is a must read for all of us trying to learn SEO. I have learned a few things and now I feel more comfortable using SEO. Recommended
Published 13 months ago by J. Guerra
5.0 out of 5 stars Great book
The book had a lot of good hints on how to improve my website. I would purchase from this vendor again.
Published 14 months ago by Dale E Moyers
3.0 out of 5 stars Good book
This can help you improve your SEO but needs great attention.
I don't recommend this to a dummy. Good luck!
Published 16 months ago by David Wesley
4.0 out of 5 stars Book
This item was sent as a gift off of a customer's wish list. I have no opinion on the quality of this item.
Published 22 months ago by Niniane
Search Customer Reviews

More About the Author

Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site,, is mentioned in the online User's Guide to the Internet.

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