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If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!
Words are key — learn to develop a keyword strategy and be competitive in Books II and III
Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience
Link up — the tips in Book VI show how to line up relevant links for a better search showing
What's under the hood — Book VII shows how to get more from your server and content management system
Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII
Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
Search and find — use SEO and Book X tips to build your brand
Open the book and find:
How to match meta tags and keywords to page content
Secrets for selecting keywords and phrases
The basics of SEO-friendly design
How to manage the mechanics of content
Why your server is important
Your Google AdWords gift card worth $25!
This book is really an easy read and the authors make it such.
I always thought the Dummies series to be very basic, more like a Wikipedia entry, but when I saw that Bruce Clay wrote this I had to buy it.
It is an outstanding desktop book for anyone responsible for creating a website or a product that runs on the web.
i would not order this book. i would recommend learning it by reading blogs like search engine land or search engine watchPublished 9 hours ago by Collin Perry
I ordered this because of I heard this guy was the King of SEO. They have great support team, and free stuff for beginners. Read morePublished 5 months ago by N. L. King
This is a great book for beginners. My problem was I was not a beginner and needed more technical insight into subjects that were only touched on in this book. Read morePublished 7 months ago by Dylan
This is a must read for all of us trying to learn SEO. I have learned a few things and now I feel more comfortable using SEO. RecommendedPublished 7 months ago by J. Guerra
The book had a lot of good hints on how to improve my website. I would purchase from this vendor again.Published 8 months ago by Dale E Moyers
This can help you improve your SEO but needs great attention.
I don't recommend this to a dummy. Good luck!
This item was sent as a gift off of a customer's wish list. I have no opinion on the quality of this item.Published 16 months ago by Niniane
Love the chapters and the way the information is presented some good hints make my day and helped me stay on topPublished 19 months ago by Armand Atitlan