Search Engine Optimization All-in-One For Dummies and over one million other books are available for Amazon Kindle. Learn more
Buy Used
$4.59
FREE Shipping on orders over $35.
Used: Very Good | Details
Condition: Used: Very Good
Comment: Used, very good; No writing or marks in text. FULFILLED BY AMAZON. ELIGIBLE FOR FREE AMAZON PRIME SHIPPING OR FREE SHIPPNG ON AMAZON FULFILLED ORDERS OVER $35.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Search Engine Optimization All-in-One For Dummies Paperback – April 27, 2009


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback, April 27, 2009
$5.99 $0.01

There is a newer edition of this item:



Editorial Reviews

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!

  • What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure
  • Words are key — learn to develop a keyword strategy and be competitive in Books II and III

  • Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience

  • Link up — the tips in Book VI show how to line up relevant links for a better search showing

  • What's under the hood — Book VII shows how to get more from your server and content management system

  • Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII

  • Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America

  • Search and find — use SEO and Book X tips to build your brand

Open the book and find:

  • What drives search results
  • How to match meta tags and keywords to page content

  • Secrets for selecting keywords and phrases

  • What you should know about HTML, JavaScript, and CSS

  • The basics of SEO-friendly design

  • How to manage the mechanics of content

  • Why your server is important

  • Your Google AdWords gift card worth $25!

About the Author

Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet. Susan Esparza is a senior editor for bruceclay.com.
NO_CONTENT_IN_FEATURE

Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now

Product Details

  • Paperback: 768 pages
  • Publisher: For Dummies; 1 edition (April 27, 2009)
  • Language: English
  • ISBN-10: 0470379731
  • ISBN-13: 978-0470379738
  • Product Dimensions: 7.4 x 1.6 x 9.2 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #903,321 in Books (See Top 100 in Books)

More About the Author

Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet.

Customer Reviews

This book is really an easy read and the authors make it such.
Kevin P. Buccinna
I always thought the Dummies series to be very basic, more like a Wikipedia entry, but when I saw that Bruce Clay wrote this I had to buy it.
Citizen Reviewer
It is an outstanding desktop book for anyone responsible for creating a website or a product that runs on the web.
Stephanie

Most Helpful Customer Reviews

28 of 31 people found the following review helpful By Richard Niell Donovan on October 11, 2009
Format: Paperback Verified Purchase
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.

The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
17 of 18 people found the following review helpful By Kevin P. Buccinna on July 15, 2009
Format: Paperback Verified Purchase
I am a newbie to Search Engine Optimzation and Search Engine Marketing. When I first eyed this book and saw that it contained nearly 750 pages I thought this would be just another "tech book" that I would start to read and then abandon to my pile of other unfinished readings. This book is really an easy read and the authors make it such. Not only are you learnng SEO but also SEM for business. This is the first instructional book that I actually looked forward to the next chapter. I must admit that there is a lot of information to absorb but because, "you do have to sweat the small stuff", all info is pertinent.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 8 people found the following review helpful By Citizen Reviewer on July 20, 2009
Format: Paperback
Search Engine Optimization All-in-One Desk Reference For Dummies (and make sure that it is this book, as there's another one with a similar title floating out there that I know nothing about) is an in-depth informative book. I always thought the Dummies series to be very basic, more like a Wikipedia entry, but when I saw that Bruce Clay wrote this I had to buy it.

I've read Bruce Clay's newsletter and attended his training class out in Simi Valley, and truly he is the authority on SEO. I consider myself a pretty good SEO, but this book helps reinforce everything, and at 768 pages, unless you know everything about SEO, you'll find a lot of good information in here (if you sit on any panels at SES, SMX or other SEO-based conferences, please read this before spewing what you personally think is correct).

There aren't many books on this subject that are worth anything, or as easy to read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 8 people found the following review helpful By Stephanie on August 14, 2009
Format: Paperback
From beginner to pro, this book is appropriate. It is an outstanding desktop book for anyone responsible for creating a website or a product that runs on the web. We are all lucky that an industry pioneer like Bruce Clay has condensed his knowledge into something anyone can buy for less than $30!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 6 people found the following review helpful By Michael Brenner on February 7, 2012
Format: Paperback
I just finished reading Bruce Clay's Search Engine Optimization All-in-One for Dummies (all 768 pages...). Being part owner of a small business, I wear many hats, and it seems like the latest hat is that of web designer and SEO consultant. I have an extensive background in operating systems, systems administration, development, and database design, but this is my first rodeo in the web sphere. So, it's been a steep learning curve with all those acronyms: HTML, CSS, JavaScript (not an acronym, I know), jQuery, AJAX, PHP, mySQL, and, of course, the biggie SEO. It does little good to develop the killer web site and eCommerce site if prospective clients cannot find it.

Being a complete neophyte to SEO, I happened see this book at my local bookstore, and dove in with no small amount of trepidation as I was concerned the material would be too advanced and that it would take too much of my time. However, my concerns proved completely unfounded. Bruce Clay expresses SEO concepts in a very accessible way, providing HTML samples and walking the reader through various related SEO tools. Moreover, he is concise but descriptive. I would recommend readers do as I did and have the book at one side and your laptop at the other so you can work through the examples as you read along.

I found the format of dividing the theme into completely compartmentalized "mini-books" each with its own major topic to be quite workable. Although I read the book from cover to cover sequentially, I believe the reader would have no problem starting at any one of "mini-books". This means a bit of seeing the same thing when reading from cover to cover, but Bruce Clay reinforces the repeated information without it becoming redundant.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 9 people found the following review helpful By Sparkle on September 29, 2009
Format: Paperback Verified Purchase
I am new to SEO. I am studying up for my career as well as for our family business. As a beginner, I am pleased to say I felt like it was written in a way that was easy to grasp, which I did not expect. I read most of it with my computer right next to me so I could check out our own website and those of our competitors. It's almost like a checklist with more meat to make sure you do the most you can to be near the top of the list when someone searches for your offering. It is a big, thick book with a lot of information. I should have read up on SEO sooner.

I would recommend this for any business owner currently with or considering a web presence. (I know I would have done things differently had I read this book before getting our site designed.) Also, marketing, sales or customer services execs. may find this handy as they look to increase sales / revenue and/or the ability for their customers to find their product or service easily on the web.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


Frequently Bought Together

Search Engine Optimization All-in-One For Dummies + Web Marketing All-in-One For Dummies + Google AdWords For Dummies
Buy the selected items together