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Search engine optimization is a big topic, but don't worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your results. Success awaits!
Anatomy of a search engine — learn how search engines work and how to use them to your advantage
The mighty keyword — get the tools and learn tactics to research keywords and build keyword lists
Know thy competition — find out who your significant competitors are and uncover the hook that makes your business stand out
The meat of the matter — gather great ideas for web site content that will engage your visitors
Links to success — discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness
A firm foundation — see why your web server can make or break your SEO efforts and find out how to choose the perfect host
Market effectively — build your brand and boost your business with well-planned search marketing
Open the book and find:
Why it helps to have a programmer handy
Ethical guidelines you'll want to follow
Tips on building keyword lists and themes
What you can learn from your competition
How to use a ranking monitor
Advice on creating spider-friendly sites
Help choosing an analytics package
Pointers on taking your online business global
10 books in 1
How Search Engines Work
SEO Web Design
Optimizing the Foundations
Susan Esparza is a senior editor with Bruce Clay, Inc.
Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!Published 19 days ago by cdrspock
i would not order this book. i would recommend learning it by reading blogs like search engine land or search engine watchPublished 25 days ago by Collin Perry
I ordered this because of I heard this guy was the King of SEO. They have great support team, and free stuff for beginners. Read morePublished 6 months ago by N. L. King
This is a great book for beginners. My problem was I was not a beginner and needed more technical insight into subjects that were only touched on in this book. Read morePublished 7 months ago by Dylan
This is a must read for all of us trying to learn SEO. I have learned a few things and now I feel more comfortable using SEO. RecommendedPublished 8 months ago by J. Guerra
The book had a lot of good hints on how to improve my website. I would purchase from this vendor again.Published 9 months ago by Dale E Moyers
This can help you improve your SEO but needs great attention.
I don't recommend this to a dummy. Good luck!
This item was sent as a gift off of a customer's wish list. I have no opinion on the quality of this item.Published 17 months ago by Niniane