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Make your web site irresistible to search engines and watch your business grow!
Search engine optimization is a big topic, but don't worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your results. Success awaits!
Anatomy of a search engine — learn how search engines work and how to use them to your advantage
The mighty keyword — get the tools and learn tactics to research keywords and build keyword lists
Know thy competition — find out who your significant competitors are and uncover the hook that makes your business stand out
The meat of the matter — gather great ideas for web site content that will engage your visitors
Links to success — discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness
A firm foundation — see why your web server can make or break your SEO efforts and find out how to choose the perfect host
Market effectively — build your brand and boost your business with well-planned search marketing
Open the book and find:
Why it helps to have a programmer handy
Ethical guidelines you'll want to follow
Tips on building keyword lists and themes
What you can learn from your competition
How to use a ranking monitor
Advice on creating spider-friendly sites
Help choosing an analytics package
Pointers on taking your online business global
10 books in 1
How Search Engines Work
SEO Web Design
Optimizing the Foundations
Bruce Clay is a professional search engine optimization consultant. He has been interviewed by Wired magazine, and his company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research.
Susan Esparza is a senior editor with Bruce Clay, Inc.
SEO has given me a solid framework and understanding of how to approach this quest.
Providing additional (free) web sights also provides the opportunity to keep refining the... Read more
Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!Published 9 months ago by cdrspock
i would not order this book. i would recommend learning it by reading blogs like search engine land or search engine watchPublished 9 months ago by Collin Perry
I ordered this because of I heard this guy was the King of SEO. They have great support team, and free stuff for beginners. Read morePublished 14 months ago by N. L. King
This is a great book for beginners. My problem was I was not a beginner and needed more technical insight into subjects that were only touched on in this book. Read morePublished 16 months ago by Dylan
This is a must read for all of us trying to learn SEO. I have learned a few things and now I feel more comfortable using SEO. RecommendedPublished 17 months ago by J. Guerra
The book had a lot of good hints on how to improve my website. I would purchase from this vendor again.Published 18 months ago by Dale E Moyers