|Amazon Price||New from||Used from|
Search engine optimization is a big topic, but don't worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your results. Success awaits!
Anatomy of a search engine — learn how search engines work and how to use them to your advantage
The mighty keyword — get the tools and learn tactics to research keywords and build keyword lists
Know thy competition — find out who your significant competitors are and uncover the hook that makes your business stand out
The meat of the matter — gather great ideas for web site content that will engage your visitors
Links to success — discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness
A firm foundation — see why your web server can make or break your SEO efforts and find out how to choose the perfect host
Market effectively — build your brand and boost your business with well-planned search marketing
Open the book and find:
Why it helps to have a programmer handy
Ethical guidelines you'll want to follow
Tips on building keyword lists and themes
What you can learn from your competition
How to use a ranking monitor
Advice on creating spider-friendly sites
Help choosing an analytics package
Pointers on taking your online business global
10 books in 1
How Search Engines Work
SEO Web Design
Optimizing the Foundations
Susan Esparza is a senior editor with Bruce Clay, Inc.
This book is really an easy read and the authors make it such.
I always thought the Dummies series to be very basic, more like a Wikipedia entry, but when I saw that Bruce Clay wrote this I had to buy it.
If you don't know anything, or much, about SEO this is a great book and probably the only one you'll need.
I ordered this because of I heard this guy was the King of SEO. They have great support team, and free stuff for beginners. Read morePublished 3 months ago by N. L. King
This is a great book for beginners. My problem was I was not a beginner and needed more technical insight into subjects that were only touched on in this book. Read morePublished 4 months ago by Dylan
This is a must read for all of us trying to learn SEO. I have learned a few things and now I feel more comfortable using SEO. RecommendedPublished 5 months ago by J. Guerra
The book had a lot of good hints on how to improve my website. I would purchase from this vendor again.Published 6 months ago by Dale E Moyers
This can help you improve your SEO but needs great attention.
I don't recommend this to a dummy. Good luck!
This item was sent as a gift off of a customer's wish list. I have no opinion on the quality of this item.Published 13 months ago by Niniane
Love the chapters and the way the information is presented some good hints make my day and helped me stay on topPublished 17 months ago by Armand Atitlan
As with any "Dummies" book, I have no complaints. Any book that openly tells me that I don't have to read the whole thing gets an A+ on my card. Read morePublished 20 months ago by Sydney
Already having a background in Search Engine Optimization, I intend to use this book as a ready reference, and a resource to read when I need to beef up on a skill within the... Read morePublished on April 6, 2012 by Gerald Henthorn