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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
 
 
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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing [Paperback]

Kristopher B. Jones (Author)
4.6 out of 5 stars  See all reviews (64 customer reviews)

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Book Description

0470224487 978-0470224489 April 7, 2008 1
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

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Editorial Reviews

From the Back Cover

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:

  • Analyzing your competition
  • Researching and analyzing keywords

  • Developing your link building skills

  • Setting up blogs and communities

  • Using Google Analytics

  • Networking with Facebook® and MySpace

  • Boosting traffic with Digg and StumbleUpon

  • Setting up pay-per-click campaigns

  • Discovering ways to monetize Web traffic

  • Installing valuable SEO plug-ins

Extra Apply It

  • "Apply It" and "Extra" sidebars highlight useful tips

  • High-resolution screen shots demonstrate each task

  • Succinct explanations walk you through step by step

  • Two-page lessons break big topics into bite-sized modules

About the Author

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. A true pioneer and leading voice of the industry, Kristopher is a prominent speaker and moderator at leading national and international marketing conferences, including Search-Engine Strategies (SES), Affiliate Summit, Electronic Retailing Association (ERA), and eTail, among others.
As President and CEO of Pepperjam, a full-service internet marketing agency, Kristopher is looked to by thousands of businesses worldwide as one of a small group of pure Internet marketing experts. Among numerous other notable achievements, Pepperjam has been recognized for the past two consecutive years by Inc. Magazine as one of the fastest growing companies in the United States.
Kristopher was recognized in 2005 as an Entrepreneur of the Year by Bank of America and in 2006 as one of the “Top 20 Business Leaders” in northeastern Pennsylvania under the age of 40.

Product Details

  • Paperback: 320 pages
  • Publisher: Visual; 1 edition (April 7, 2008)
  • Language: English
  • ISBN-10: 0470224487
  • ISBN-13: 978-0470224489
  • Product Dimensions: 8.9 x 7.4 x 0.8 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (64 customer reviews)
  • Amazon Best Sellers Rank: #520,580 in Books (See Top 100 in Books)

More About the Author

Kris is the former President and CEO of Pepperjam, a full-service internet marketing agency and affiliate network he founded in 1999 and sold to GSI Commerce in 2009 and acquired by eBay (NASDAQ - EBAY) in 2011. Since leaving Pepperjam in April 2010 Kris founded an early stage investment fund and serves as CEO to ReferLocal.com, a digital platform focused on helping media companies make more money online. In addition, Kris continues to selectively provide interactive marketing services to companies throughout the world. Stay tuned to Kris' personal blog at www.krisjones.com for updates and announcements on Kris' current and future entrepreneurial endeavours.

A foremost internet marketing expert, pioneer, and leading voice of the search engine and affiliate marketing industries, Kristopher is a frequent keynote speaker, panelist, and moderator at leading national and international interactive marketing and technology conferences. In addition to speaking to business owners and fellow technology buffs, Kristopher has delivered dozens of inspirational speeches to thousands of college students at prestigious colleges and universities around the United States. (Click here for Kris' Video highlights page). To see a list of Kris' upcoming public appearances click here.

Among numerous other notable achievements while President & CEO of Pepperjam, the company was recognized for three consecutive years by Inc. Magazine as one of the fastest growing privately held companies in the United States of America (2006, 2007, 2008).

Kristopher is the author of the best-selling book: "Search-Engine
Optimization: Your Visual Blueprint to Effective Internet
Marketing,"which was the top selling book of 2008 and 2009 on search marketing. Kris recently completed the Second Edition of the book, entitled " SEO Visual Blueprint - Second Edition, which was published by Wiley and available at all major bookstores throughout the United States, Europe, and Canada. For more information of SEO Visual Blueprint - Second Edition click here.

Kristopher was recognized in 2008 as a finalist for the prestigious
Ernst & Young Entrepreneur of the Year and was a previous Entrepreneur
of the Year by Bank of America (2005). Jones has been recognized as
one of the "Top 20″ Business Leaders in Northeastern, Pennsylvania
under the age of 40 by two separate organizations (Times Leader and Northeastern Pennsylvania Business Journal).

In his free time Kris enjoys traveling, reading, and giving inspirational speeches to young professionals and students. Kris very much enjoys serving on several academic and non-profit advisory boards and has previously worked as a senior staff member to Congressman Paul E. Kanjorski (PA-11).

Kristopher participates and has served on numerous technology, educational and non-profit Board of Directors and Advisory Committees, including the Misericordia University Board of Trustees, Great Valley Technology Alliance (Co-Chair), Northeastern Pennsylvania Technology Alliance, Penn State University (WB) - Department of Information Science and Technology, Albany Law School Alumni Association, Pennsylvania Keystone Innovation Zone (KIZ), CAN BE Business Incubator, Luzerne Foundation Millenium Circle, Make a Wish Foundation "Wine for Wishes," and the United Way, among others.

Kristopher received a Bachelor of Arts from the Pennsylvania State
University, a Master of Science from Villanova University, and a Juris
Doctorate from Albany Law School.

Kris is married to Robyn Jones (also a former Pepperjammer and currently a full-time Mom who serves on numerous non-profit boards of directors). The couple resides in Shavertown, PA with their sons Kris Jr. and Jackson and daughter Lauren, dogs Roxy and Bentley, himalayan cat Persy, and two dozen large Koi fish.

Follow Kris on Twitter - http://twitter.com/krisjonescom
Friend Kris on Facebook - http://www.facebook.com/krisjonescom
Connect with Kris on LinkedIn - http://www.linkedin.com/in/internetceo
Learn more about Kris on his blog http://www.krisjones.com
Learn more about Kris as an investor at http://www.kbjcapital.com

 

Customer Reviews

64 Reviews
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 (45)
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 (13)
3 star:
 (5)
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Average Customer Review
4.6 out of 5 stars (64 customer reviews)
 
 
 
 
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62 of 65 people found the following review helpful:
5.0 out of 5 stars The best money I've spent on SEO/SEM Strategies, July 16, 2008
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
As the owner of a web design firm that offers a growing bundle of SEO services, I have spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization.

But despite the big-name conferences I've attended, this $30 book is the best investment I've made in SEO.

The author does a phenomenal job of covering every phase of the process. In fact, I hit Amazon this evening, because I'm buying 4 more copies that will be distributed to every part of my team... 1 for our lead web programmer, 1 for the people doing keyword research, 1 for our copywriter and 1 for the people who focus on link building strategies. There's stuff in here from which everybody can benefit.

I also appreciate how it's organized. If you like text - there's a section in each chapter with text. If you prefer pictures, the second part of each chapter is chock full of diagrams and images that would allow somebody to learn a lot with minimal reading.

I highly recommend this book.
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38 of 39 people found the following review helpful:
3.0 out of 5 stars 2nd Edition - Still More Trees than Forest SEO, August 6, 2010
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I did not read the 1st edition, but I just finished the 2nd edition of this 'visual' book. As an instructor of search engine optimization both offline at AcademyX in San Franciso and online at JM Internet Group, I try to read every new SEO book that comes out. It's one way I keep my mind fresh and learn from the best and brightest.

Kristopher Jones has updated what is one of the landmark do-it-yourself books on SEO. I really hoped that the visual method would be more helpful than the word-heavy books that plague the SEO industry. That said, this book is also quite heavy on text and very, very light on theory. My students need simple step-by-step instructions that do not overwhelm them. This book has too many options, too many items, and not enough coherence about what is more important vs. less important in SEO.

Even on particular topics - like the Google keyword tool - he doesn't give you enough detail. It would have been better to have more information, more visuals for the major resources like that, and drop the cornucopia of details on all the other, lesser tools. One tragic error - he indicates that Google does not use the meta description tool, and that is patently wrong.

At any rate, it is still a very good book and deserves a spot on anyone's reference library for SEO. Some of the tools and tricks can be found nowhere else.
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33 of 36 people found the following review helpful:
5.0 out of 5 stars Want more hits? Start here!, June 1, 2008
By 
Dan Bergevin (danbergevin dot com) - See all my reviews
(VINE VOICE)   
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
Many SEO books focus on keyword optimization, but this little number is a veritable compendium of techniques. If you applied half of what you'll find in here, your site would be more optimized than you can even imagine. This covers everything from content to links to blogs to micro-blogs to forums to reviews to directories and communities and ad copy and keyword bidding... whew. No other books comes even close to the variety of options that Kristopher's book has. You'll learn more about variations of SEO techniques from this book than any other source. So start here, and if you need to go further in depth on any of the topics, you can branch off into some of the other fine books out there on specific topics like landing page and keyword optimization.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
keyword discovery, online campaigns, proactiv solution, keyword tool, keyword suggestion tool, latent semantic content, nofollow attribute, optimized web pages, meta robots, internal linking structure, search engine marketing firm, ppc management, company information page, organic rankings, meta description tag, buying links, robots tag, acquiring links, keyword insertion, target keywords, comparison shopping engines, privacy policy page, keyword generation, keyword research tool, page title tags
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Google Analytics, File Folder, Creating Pages, New Features, Click Continue, Yahoo Publisher Network, Alt Image, Report Center, Commission Junction, United States, Click Search, Google Images, Hydra Network, File Edit Format View Help, The Google Toolbar, Text Link Brokers, Click Edit, Filter Manager, Click Submit, Analytics Settings, Google Search, Apache Web, Microsoft Excel, Aaron Wall, Cost Avg
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