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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing 3rd Edition

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ISBN-13: 978-1118551745
ISBN-10: 1118551745
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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing + Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series) + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Price for all three: $43.33

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Editorial Reviews

From the Back Cover

  • Discover why Internet Marketing Ninjas CEO Jim Boykin recommends these techniques
  • See how to generate keywords that work, create effective pages, and produce meaningful content
  • Learn visually how to employ forums, links, and social media in your SEO efforts

Search Engine Optimization, 3rd Edition

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key SEO techniques, including:

  • Researching and choosing keywords
  • Optimizing meta description tags
  • Using proper keyword density in content
  • Setting up blogs and communities
  • Installing Google Analytics tracking code
  • Generating leads with Facebook ads
  • Creating pay-per-click campaigns
  • Optimizing landing pages
  • Getting your site listed on Local.com
  • Installing SEO plugins

"Kris Jones knows SEO like the back of his hand, and it shows. This book should be a constant companion for novices and experts alike." — William Sears, Senior Manager, Search Marketing, Disney Interactive

  • High-resolution screen shots demonstrate each task
  • Succinct explanations walk you through step by step
  • Two-page lessons break big topics into bite-sized modules
  • "Apply It" and "Extra" sidebars highlight useful tips
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Product Details

  • Paperback: 336 pages
  • Publisher: Visual; 3 edition (April 22, 2013)
  • Language: English
  • ISBN-10: 1118551745
  • ISBN-13: 978-1118551745
  • Product Dimensions: 7.4 x 0.7 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #560,839 in Books (See Top 100 in Books)

More About the Author

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), PubCon, and Radio Ink Convergence. Since 2008 Kris' book, Search-Engine Optimization: Your visual blueprint for effective Internet marketing, has sold nearly 50,000 copies and was ranked on Amazon.com as the best-selling book within the search-engine marketing category more times than any other SEO book. Kris is a sought-after motivational speaker and frequently speaks to corporations and non-profit organizations, we well as colleges and universities around the world. Kris has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.

Kristopher was the former President and CEO of Pepperjam, a full-service internet marketing agency and affiliate network, which Kris founded in 1999 and later sold to eBay (after being acquired by GSI Commerce in 2009). During Kris' tenure at Pepperjam the company was recognized for three consecutive years by Inc. magazine as one of the fastest growing companies in the United States, and was celebrated as one of the best places to work in the State of Pennsylvania. The company currently powers affiliate marketing programs for over 2,000 major Internet retailers, including Toys R Us, Dick's Sporting Goods, and the NFL.

Since selling Pepperjam Kris founded an angel investment firm called KBJ Capital (www.kbjcapital.com), which Kris has leveraged to invest in and advise a growing portfolio of early stage technology companies, including ReferLocal.com where he serves as Founder and CEO, Highlighter.com, APPEK Mobile Apps, pathmapp.com, VigLink, Internet Media Labs, LavCup.com, and Yumm.com, among others. KBJ Capital has also made several alternative financial investments, including Doc Magrogan's Oyster House, Rapid Recovery, and a fast growing real estate investment firm Kris cofounded with his entrepreneurial brother Rick.

In addition, Kris most recently (2012) joined the #1 SEO firm in the United States, Internet Marketing Ninjas, as Chairman. As Chairman Kris advises the company on overall business strategy, including M&A opportunities, growth into new markets and products, and executive recruitment and retention. Kris worked closely with CEO Jim Boykin on recent Ninja investments and acquisitions of WebmasterWorld, DevShed, Cre8asite, and Threadwatch.
In 2013 Kris was selected by the Online Marketing Institute as one of the "Top 40 Digital Strategists in Marketing." Kristopher was also recognized as an Entrepreneur of the Year by Bank of America (2005), finalist for the prestigious Ernst & Young Entrepreneur of the Year (2008), and twice as one of the "Top 20 Business Leaders" in northeastern Pennsylvania under the age of 40 (2006, 2010).
An avid reader, traveler, public speaker, entrepreneur, and business leader, Kristopher truly defines a spiritually motivated individual dedicated to the community in which he lives. Kris is a former senior staff member to former Congressman Paul E. Kanjorski (PA-11).

Kristopher has participated on numerous technology, educational, and non-profit boards of director and advisory committees, including the Misericordia University Board of Trustees, the Great Valley Technology Alliance (past Co-Chair), WVIA Public Broadcasting, Penn State University (WB) Department of Information Science and Technology, Albany Law School Alumni Association, Pennsylvania Keystone Innovation Grant Committee (KIG), CAN BE Business Incubator, Greater Wilkes-Barre Chamber of Commerce Strategic Planning Committee, Luzerne Foundation Millennium Circle, and the United Way of Wyoming Valley, among others.Kristopher received a Bachelor of Arts from Pennsylvania State University, a Master of Science from Villanova University, and a Juris Doctorate from Albany Law School.
Learn more about Kris on his personal website, located at www.krisjones.com.
Connect with Kris:

Facebook - www.facebook.com/kbjcapital
Twitter - www.twitter.com/krisjonescom
LinkedIn - www.linkedin.com/in/internetceo
Learn more about Kris on his blog http://www.krisjones.com
Learn more about Kris as an investor at http://www.kbjcapital.com

Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful By Scott Cowley on June 22, 2013
Format: Paperback
As the head of SEO for a publicly traded company, I've been asked how to learn SEO more times than I can count. I always recommend Search Engine Optimization by Kris Jones. I'm a book guy. I think it makes a lot more sense to read a foundational book on SEO than to read blog posts, trying to mentally juggle beginning and advanced concepts. I've seen a lot of introductory SEO books (in fact, I learned by reading SEO For Dummies originally) and none of them is as useful today as this book.

Pros:
- It's visual. Every page of the book has screenshots, nicely labeled. This becomes extremely useful in some of the sections where you're working with HTML and want to make sure you're doing it right.
- It is completely skill-based. Every page has steps designed to teach you HOW to do something relevant to SEO and internet marketing. No space is wasted on the theoretical or generic (although many pages have some advanced or nuanced recommendations that people may want to try on their own).
- It doesn't try to be everything to everybody. Some advanced SEOs may not like the fact that it only points readers to one particular website or resource to teach a particular skill. This is a strength, in my opinion, because the whole book is about minimizing confusion, instead of dumping all the options on the reader and making them choose, given their inexperience. There will always be a better tool, a better website, etc. but the ones in the book do the job just fine.
- It goes way beyond SEO, including information that precedes, follows, and is peripheral to SEO. For example, most SEO books aren't going to cover PPC, social media (everything from Facebook advertising to Pinterest to Google+ communities), web hosting, getting contractors through Elance, etc.
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3 of 4 people found the following review helpful By Thom Dot Com on May 28, 2013
Format: Paperback
Kristopher Jones has done it again with this third edition. If you're new to the world of search engine optimization, pay per click and content marketing, this book is really for you. And it's very likely this is the only book you'll ever need.

I've been involved with digital marketing for over 13 years and this book sits on my desk at the ready. I pick it up often as a quick reference. Although this new edition actually taught me a few more nifty tidbits. Whatever you're experience level, there's very likely something in it for you.

I think the best thing I can say about this book is that it's an easy read that will get you up-to-speed quickly on the general concepts around digital marketing. There's so many concepts covered. It's nearly impossible to be an expert in it all. Which is where this book excels. It covers getting a domain, choosing a CMS, keyword selection, and a bunch of how-to steps on technical SEO from site structure to link building. But it also covers using, setting up and optimizing Google Analytics, Adwords accounts and the appropriate social networks to get the most bang for your SEO buck.

Jones added chapters on two big-ticket concepts at SEO conferences in this edition - being found on Local Search and content marketing. Lastly, if you're a WordPress buff, there's nothing like having a visual list on all the best SEO plugins you need when you set up a new WordPress installation. Yeah, that's in this book too.

Clearly I can't say enough about this book. Just get it already.

Novices can get a jump on new concepts. Experienced SEOs and webmasters can stay current on the latest goings on with content marketing and social networking.
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3 of 4 people found the following review helpful By Todd on May 28, 2013
Format: Paperback
To call this book simply a guide to SEO isn't accurate. I prefer to think of this as a guide to internet marketing as a whole. While it IS SEO heavy and written by one of the thought leaders in this arena, this book will help kick the tires and show you the way to make more money, be it as a site owner or consultant.

As a reader, you can enter with little to no understanding of internet marketing and leave with an extremely valuable tool set. If you're a seasoned pro, you can definitely pick up some tricks or expand your knowledge into paid search and social media.

This is, without question, the best guide to internet marketing available today. I would recommend this to anyone without hesitation.
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4 of 6 people found the following review helpful By Matt VINE VOICE on July 29, 2013
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I've read quite a few books on Search Engine Optimization and this book ranks very well in that class. Providing images (web snapshots) on nearly every page, this book SHOWS you where to look and what to do during process of optimizing your website. The author provides professional-level guidance and demonstrates the most effective SEO techniques known to internet marketers at this time.

Areas covered include:
Keyword Generation
Creating Web Pages
Website Structure
Creating Optimized Content
Creating Communities
Building Links
Using Google Analytics
Social Media Optimization
Creating Pay-Per-Click Campaigns
Optimizing for Local Search
SEO Plug-ins & Tools

Particularly useful even to someone who knows SEO well are the chapters on "Social Media Optimization" and "Optimizing For Local Search." These are topics not covered visually in many (if any) other texts. Kris Jones has written a valuable book for internet marketers and I recommend it highly.
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