Search Engine Optimization for Flash: Best Practices for Using Flash on the Web [Paperback]

Todd Perkins (Author)

Book Description

Publication Date: March 24, 2009

Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.

Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:

• Know what content is searchable, and why metadata, keywords, and links are so important
• Learn how to place HTML content in your Flash applications
• Create an SEO website by connecting Flash to JavaScript and CSS
• Work effectively with SWFObject by understanding its capabilities and limitations
• Discover the advantages of using the Adobe Flex framework for SEO

The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.

Editorial Reviews

About the Author

Todd Perkins is an Adobe Certified Flash Instructor, and has written three books on Flash and has recorded over a thousand movies of Flash training. He also works as a consultant and web developer.

Product Details

• Paperback: 288 pages
• Publisher: Adobe Developer Library; 1 edition (March 24, 2009)
• Language: English
• ISBN-10: 0596522525
• ISBN-13: 978-0596522520
• Product Dimensions: 8.9 x 6.1 x 0.6 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,136,245 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

3.0 out of 5 stars Nothing new for advanced Flash developers, April 4, 2009

By 

Ming Chan "Founder/CEO of The1stMovement" (pasadena, CA United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Search Engine Optimization for Flash: Best Practices for Using Flash on the Web (Paperback)

This book spends a lot of time explaining to users what SEO is and how search engines work and with some good info on how you can use HTML or PHP to add searchable text. But being a Flash book, it only touches very little actual techniques that would help advanced Flash developers. It talks about SWFObject and SWFAddress but fails to dive deeper in how you might address the biggest issue of searching multi-page (or deep-linkable) Flash sites and using other techniques like XHTML or Javascript to dynamically change the metadata or noFlash div content so search engines can search each "page" with the Flash sites.

Good for Flash developers just started to learn about SEO but there is noting much new for advanced Flash developers

4 of 4 people found the following review helpful:

5.0 out of 5 stars Any Flash programmer needs this, June 16, 2009

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Search Engine Optimization for Flash: Best Practices for Using Flash on the Web (Paperback)

Search engines are fully capable of indexing all content in Flash-based websites, if the site is set up properly for search engine optimization. That's where Search Engine Optimization for Flash comes in: it discusses what content in searchable, how to place HTML content in a Flash application, and how to understanding limitations and potentials. Any Flash programmer needs this.

5.0 out of 5 stars Excellent book on SEO, August 30, 2009

By 

Jasper - See all my reviews

This review is from: Search Engine Optimization for Flash: Best Practices for Using Flash on the Web (Paperback)

I recommend this book highly for anyone that wants to make a web site more search engine friendly. The concepts are explained clearly and the code examples help show how to implement SEO concepts. Although the focus of the book is making Flash sites more search engine friendly, this book is so helpful with SEO that it is a valuable resource even if you don't have a Flash site. I also appreciated that the book is concise; the author gets to the point and it is not padded with non-essential details.