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What good is a great-looking Web site if your target audience can't find it? This book reveals the dos and don'ts so that you can build in search engine-friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more!
Know what you're dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business
Build it right — find out how to construct your site with the information that search engines need to index it properly
Cover all bases — get your site listed in product and shopping indexes and local-search services
Love those links — find sites to link to yours and choose links that boost your position
Watch this — use video to make your site more visible, and build traffic with social networking sites
Open the book and find:
How search engines work
Techniques search engines like and ones they hate
What keywords are and how to use them
How to make your site both useful and visible
Small things that can make a big difference
How to redeem your site if something goes wrong
Ten common myths about SEO
In the digital world what is good today is obsolete in a heartbeat. I purchased this book on Amazon and it was fairly new so far as the publication date was concerned - however... Read morePublished 4 months ago by Ricky Ronkonkoma
This guide would actually do you more damage in rankings, since Google has changed their rules with Panda and Penguin. Read more
Had a client that was working on two different websites and was asking questions about SEOUL which were above my head so I wanted to be able to at least understand what he was... Read morePublished 21 months ago by Michael L Thompson
I will say I did learn a few things reading this, but it is not the book to spend money on buying it new. Read morePublished on February 26, 2013 by Sharyn Taylor
I found this book valuable, even though I'm not a complete newbie to SEO. I flagged a dozen or so useful tips that I plan to use on my site. Read morePublished on February 19, 2013 by Amy Sutton
I liked this book because users with different levels of computer proficiency are able to follow all the information. A good "for dummies" bookPublished on January 30, 2013 by David Ruiz
"Good like new" to me means THE BOOK IS IN GREAT SHAPE AND IT LOOKS LIKE NEW! Not as if an army stuck in an island with one book left to read went through this book. Read morePublished on January 30, 2013 by Guillermo Quijano