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Search Engine Optimization For Dummies Paperback – November 2, 2010

ISBN-13: 978-0470881040 ISBN-10: 0470881046 Edition: 4th

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Product Details

  • Paperback: 456 pages
  • Publisher: For Dummies; 4 edition (November 2, 2010)
  • Language: English
  • ISBN-10: 0470881046
  • ISBN-13: 978-0470881040
  • Product Dimensions: 7.4 x 0.9 x 9.2 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (158 customer reviews)
  • Amazon Best Sellers Rank: #171,075 in Books (See Top 100 in Books)

Editorial Reviews


‘This book does not disappoint…a worthy edition to any bookshelf.' (, March 2011).

From the Back Cover

Learn the secrets that search engines like and move your Web site to the top!

What good is a great-looking Web site if your target audience can't find it? This book reveals the dos and don'ts so that you can build in search engine-friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more!

  • Know what you're dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business

  • Build it right — find out how to construct your site with the information that search engines need to index it properly

  • Cover all bases — get your site listed in product and shopping indexes and local-search services

  • Love those links — find sites to link to yours and choose links that boost your position

  • Watch this — use video to make your site more visible, and build traffic with social networking sites

Open the book and find:

  • How search engines work

  • Techniques search engines like and ones they hate

  • What keywords are and how to use them

  • How to make your site both useful and visible

  • Page-building tips

  • Small things that can make a big difference

  • How to redeem your site if something goes wrong

  • Ten common myths about SEO

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

This book is well written and easy to understand.
Russ Richelsoph
Peter Kent's book, Search Engine Optimization for Dummies, is filled with great information about SEO.
Steve Skoll
This book is good for those who need a basic knowledge of SEO.

Most Helpful Customer Reviews

148 of 154 people found the following review helpful By NicheGuy on April 20, 2005
Format: Paperback Verified Purchase
I suppose with an average of 5-Stars my review ranking makes me the curmudgeon since I offer only 3-Stars. Dummies books many times become complicated because they flounder around instead of getting straight to the subject matter, this book is no exception. While offering a plethora of important and valuable information the writings start, stop and go back and forth too often. I was armed with a highlighter and notepad but found myself constantly referencing back and forth, forced to re-read passages to collect all the data important to optimize according to the authors recommendations.

An example is discussing topics, which engage the readers interest only to suddenly stop with, "More on this subject in Chapter X." Ok, so I put my highlighter down until later. This becomes frustrating. Discuss highlights in the book with an introduction and get to the point in one place, not later in several places. The checklist offered on the inside cover is a nice highlight and covering the topics once again in an introduction should be enough and will lead to less confusion.

As with all tech books, without any fault to the author, the subject matter becomes dated quickly. This is the case with SEO for Dummies but the basics offered are valuable as a starting point in optimizing your web site. Although keywords, content and reciprocal linking are stressed heavily, my own inadvertent experiment has shown content to actually be at least as valuable if not more important than incoming links for high-ranking sites. As an example, I have two web-blogs with Google rankings of 2 and 3 respectively which have virtually no incoming links only a lot of content. In these cases content proves extremely valuable. These blogs are relatively young.
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74 of 84 people found the following review helpful By J. F. Heinrich on February 3, 2005
Format: Paperback
I am a neophyte in web design and have a tech person in another city who has just started doing web design. She designed our websites but was not up on optimazation, and I wasn't either. We both ordered the book and have now designed two websites using it.

The first searches fairly well but it wasn't being found at all until we used the suggestions/instructions from the book so it certainly helped.

The second site was designed using the suggestions for titles, descriptions and keywords. I also believe the designer used all of the other directions for other parts of the site. We are just trying to get the site recognized at this point.

I would have to say, at least for myself, we would have not known any of the "secrets" to getting recognized without using the book. I am confident over time we wil get both sites readily recognized by the engines. It does seem to be somewhat of a science and the book help a lot.

I personally highly recommend the book and I don't normally give out 5's for anything, a big help.
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14 of 14 people found the following review helpful By Laura Kirkland on March 6, 2006
Format: Paperback Verified Purchase
Thank you! A book that tells me exactly what SEO is AND confirms you don't have to be an IT certified whatever to figure it out. My clients want good search results, and from reading this book, I can now confidently design their pages to get just that.

Something I love about this book as well as all the Dummies books: As you go through the book, Peter tells you exactly what Chapter to go to for more on a certain point. You don't have to read this book from Front to Back- use it as a reference tool and learn as you go.

Easy to read and plenty of humor packed in to encourage you to continue learning, this gets a thumbs up!
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36 of 42 people found the following review helpful By A Customer on May 4, 2004
Format: Paperback
I'm the author of Search Engine Optimization for Dummies, and just wanted to make a few comments. I'd like to begin by thanking the first two reviewers for their great reviews ... It's always nice to know people appreciate one's work!
A quick comment about Ethan's review (the first). Ethan's search-engine rank began rising within two days. I just want to explain that while this sometimes does happen, it's not the norm! I've also had pages rise this quickly in Google, as have many other site owners. But we were very lucky (of course, you have to "make" your own luck to some degree).
Often (usually?), though, Search Engine Optimization (SEO) is more difficult, so I don't want everyone thinking my book is full of magic spells. I explain what it takes, and some readers will be in the happy situation of seeing almost instant results, but for many it will mean more work.
I've been writing computer books quite some time; I may well have written more books about the Internet than any other author on this (or perhaps any other) planet. I wrote the Complete Idiot's Guide to the Internet, the widely reviewed and praised Poor Richard's Web Site, and many others. Over the years I think I've learned how to break down a subject into its composite pieces, then feed them to the reader in a way that makes the subject understandable.
This is an unusual subject, though! The companies that own the search engines don't want anyone to know exactly how their systems work, and as a result there's a huge amount of conjecture and guesswork in this area ... and some of it's just plain wrong. So in this book my job was not only to explain a subject in simple terms, but to try to cut through the nonsense.
I'll occasionally be adding updates and notes to my site,, so please visit. I hope you enjoy the book!
Peter Kent
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