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Search Engine Optimization For Dummies [Paperback]

Peter Kent (Author)
4.6 out of 5 stars  See all reviews (149 customer reviews) |
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Book Description

Publication Date: November 2, 2010 | ISBN-10: 0470881046 | ISBN-13: 978-0470881040 | Edition: 4
The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks!

A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You'll explore new and updated content on Bing, Google's new "Caffeine" search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap!

  • Provides you with a clear understanding of the basics of search engine optimization
  • Details the techniques, tips, and tricks for getting your site ranked high and making your content appetizing to search engines
  • Offers completely updated material on Bing, localized search optimization, video search optimization, Google's new "Caffeine" search algorithm, and more
  • Shows you how show up in product search marketing on Amazon, Barnes & Noble, eBay, Craigslist, and more

The search for the best introduction to search engine optimization is over! Search Engine Optimization For Dummies, 4th Edition offers everything you need to know to reach the top of the online mountain!

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Search Engine Optimization For Dummies + Google AdWords For Dummies + Search Engine Optimization (SEO): An Hour a Day
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Editorial Reviews

Review

‘This book does not disappoint…a worthy edition to any bookshelf.' (Goodreads.com, March 2011).

From the Back Cover

Learn the secrets that search engines like and move your Web site to the top!

What good is a great-looking Web site if your target audience can't find it? This book reveals the dos and don'ts so that you can build in search engine-friendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more!

  • Know what you're dealing with — learn which search engines are important, what a search directory is, and the keywords people use to find your business

  • Build it right — find out how to construct your site with the information that search engines need to index it properly

  • Cover all bases — get your site listed in product and shopping indexes and local-search services

  • Love those links — find sites to link to yours and choose links that boost your position

  • Watch this — use video to make your site more visible, and build traffic with social networking sites

Open the book and find:

  • How search engines work

  • Techniques search engines like and ones they hate

  • What keywords are and how to use them

  • How to make your site both useful and visible

  • Page-building tips

  • Small things that can make a big difference

  • How to redeem your site if something goes wrong

  • Ten common myths about SEO

See all Editorial Reviews

Product Details

  • Paperback: 456 pages
  • Publisher: For Dummies; 4 edition (November 2, 2010)
  • Language: English
  • ISBN-10: 0470881046
  • ISBN-13: 978-0470881040
  • Product Dimensions: 9.2 x 7.4 x 1 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (149 customer reviews)
  • Amazon Best Sellers Rank: #18,527 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Peter Kent Page
Peter Kent
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Customer Reviews

Most Helpful Customer Reviews
140 of 146 people found the following review helpful
Format:Paperback
I suppose with an average of 5-Stars my review ranking makes me the curmudgeon since I offer only 3-Stars. Dummies books many times become complicated because they flounder around instead of getting straight to the subject matter, this book is no exception. While offering a plethora of important and valuable information the writings start, stop and go back and forth too often. I was armed with a highlighter and notepad but found myself constantly referencing back and forth, forced to re-read passages to collect all the data important to optimize according to the authors recommendations.

An example is discussing topics, which engage the readers interest only to suddenly stop with, "More on this subject in Chapter X." Ok, so I put my highlighter down until later. This becomes frustrating. Discuss highlights in the book with an introduction and get to the point in one place, not later in several places. The checklist offered on the inside cover is a nice highlight and covering the topics once again in an introduction should be enough and will lead to less confusion.

As with all tech books, without any fault to the author, the subject matter becomes dated quickly. This is the case with SEO for Dummies but the basics offered are valuable as a starting point in optimizing your web site. Although keywords, content and reciprocal linking are stressed heavily, my own inadvertent experiment has shown content to actually be at least as valuable if not more important than incoming links for high-ranking sites. As an example, I have two web-blogs with Google rankings of 2 and 3 respectively which have virtually no incoming links only a lot of content. In these cases content proves extremely valuable. These blogs are relatively young.

The author makes an attempt to explain Googles algorithm but fails miserably to make a point, and serves no purpose in advancing SEO knowledge and very little is mentioned about the Google "Sandbox" which is the initial purgatory new sites are sent to while Google decides a web sites worthiness. Understanding the sandbox in extremely important so the Webmaster pro or amateur realizes page ranking comes with sweat equity and patience.

My largest disappointment came when visiting the authors web site which was not up to date and had several "dead links." At this writing his Google site ranking is 5/10, which is very good but one must practice what they preach and these instances were glaring errors. Another problem is the author spends time discounting the use of "Frames/Frameset" but his site uses frames as viewed in the source code. If they should be avoided why does his site contain them?

I recommend this book if purchased with a deep discount. Next thoroughly read and digest the research information at www.marketingexperiments.com and incorporate all your information and experience into a business plan using their template. In combination with SEO for Dummies your site will be enhanced for SEO and you'll have a deeper understanding of Google and other methods of SEO to increase site traffic as well as page ranking.
Was this review helpful to you?
71 of 81 people found the following review helpful
Great Book February 3, 2005
Format:Paperback
I am a neophyte in web design and have a tech person in another city who has just started doing web design. She designed our websites but was not up on optimazation, and I wasn't either. We both ordered the book and have now designed two websites using it.

The first searches fairly well but it wasn't being found at all until we used the suggestions/instructions from the book so it certainly helped.

The second site was designed using the suggestions for titles, descriptions and keywords. I also believe the designer used all of the other directions for other parts of the site. We are just trying to get the site recognized at this point.

I would have to say, at least for myself, we would have not known any of the "secrets" to getting recognized without using the book. I am confident over time we wil get both sites readily recognized by the engines. It does seem to be somewhat of a science and the book help a lot.

I personally highly recommend the book and I don't normally give out 5's for anything, a big help.
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14 of 14 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Thank you! A book that tells me exactly what SEO is AND confirms you don't have to be an IT certified whatever to figure it out. My clients want good search results, and from reading this book, I can now confidently design their pages to get just that.

Something I love about this book as well as all the Dummies books: As you go through the book, Peter tells you exactly what Chapter to go to for more on a certain point. You don't have to read this book from Front to Back- use it as a reference tool and learn as you go.

Easy to read and plenty of humor packed in to encourage you to continue learning, this gets a thumbs up!
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Most Recent Customer Reviews
Interesting read
Very informative book. Covers multiple aspects of SEO. This is a must have if you are new to this. Easy to understand and interesting read.
Published 1 month ago by int4d
Helpful for Newbies
I've personally been working on my own website for over ten years and I can say that I learned most of the things in this book by trial and error. Read more
Published 5 months ago by Rebecca Johnson
Intravec designs " www.intravecdesigns.com "
This is a great book for beginners that need the knowledge of how important SEO can be to building your clientele list. Read more
Published 7 months ago by Intravec
A Dummy No More!
The SEO bible you've been looking for!

Search Engine Optimization for Dummies is the first book I've read on the SEO subject and it does not disappoint. Read more
Published 8 months ago by Bookoholic
A Must Have Resource
Since I don't have the money to engage a costly SEO group, I've been building an eCommerce site on a shoestring with the help of Peter's book. It's indispensable. Read more
Published 8 months ago by Chet Baker
Great Starting Point
This book covers all the basics, and some advanced material.
After having a company make my web site, because the supplier required it, they also tried to sell me SEO... Read more
Published 8 months ago by Robert E. Ryan
Appropriate for intelligent non-experts
This is the best Dummies book I've read. As an intelligent non-expert, there was nothing I couldn't follow with a bit of concentration. Read more
Published 10 months ago by Aquilonian
Read this before building your website
I attended a few training seminars on SEO and social media marketing. The seminars had been very helpful in fixing many things in my blogs and websites. Read more
Published 11 months ago by Walter G. Gozar
Great SEO Book!
I admit that I love all the Dummies books for the most part but this one was one of the best. I had not planned on reading any of the "techie" books on SEO but just read one that... Read more
Published 13 months ago by Chameleon
informative
Search engine optimization includes on page and off page promotion. This book share a lot of information in on page optimization. Read more
Published 14 months ago by Expendable
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